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Terms in this set (67)Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand? primary data Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand? secondary data What provides an incredible stock of free secondary data? The Internet Which of the following would NOT be considered an application of secondary data? determining the likelihood of customers purchasing a brand new product Which of the following would be classified as a part of internal secondary data? internal database Each unit of information in a database is called a(n) ______. record Which of the following best represents a field within a database? customer names within a record Complete the following sentence with the answer that most completely answers the question. Typical fields in a customer database include ________. name, address, email address, products purchased and dates of purchase Which of the following best describes CRM? Customer Relationship Management; the use of internal databases to strengthen customer relationships Which of the following is described by Kotler and Keller as a way that companies use their databases? to decide which products to offer in a particular geographic area External data may be grouped into which three sources? published, syndicated services data, and databases Many marketing research firms have white papers on varied topics on their website. The one discussed in your text is ________. Burke's "Literature Library" A syndicated services data firm collects data in a standard format and makes it available to: all who subscribe to the data Databases are sometimes packaged together and are referred to as: databanks or aggregators Which of the following was NOT discussed as an advantage of using secondary data? may be obtained in all forms desired by the researcher Which of the following was NOT discussed as a disadvantage of using secondary data? data may be collected too quickly causing problems with the project schedule Which of the following was NOT discussed as a method of evaluating secondary data? How readily available is the information to the public? In your text your authors discuss how research was conducted by the disposable diaper industry that demonstrated that disposable diapers were no more harmful on the environment than cloth diapers. The cloth diaper industry found just the opposite. The point of this example is: when evaluating research studies you should understand that some studies are conducted with a clear purpose in mind to "prove" some position or advance some special interest When two or more secondary sources provide conflicting information you should: evaluate the information from each source and select the source that best suits your needs for reliable and valid information Which of the following was NOT listed in your textbook as a secondary information source on marketing? Which of the following secondary information sources provides a baseline of data every ten years? Census of the Population Information collected in the census is collected: by a long form sent to part of the citizens with the rest receiving a shorter form Which of the following is the survey created by the U.S. Census Bureau in 1996 to collect economic, social, demographic, and housing information as part of the Decennial Census Program? American Community Survey The primary advantage of the American Community Survey is that: it will provide data annually instead of once every ten years What year was the ACS first completed? 2005 Since its first completion, the American Community Survey has been offering _____ estimates for
geographic areas with a population of 65,000 or more, while geographic areas with populations of yearly; three; five ________ is (are) a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users. Standardized information ________ is (are) collected in a standard format and made available to all subscribers. Syndicated data ESRI's Tapestry™ Segmentation is a(n) ________ that uses a process to profile residential neighborhoods. standardized service
According to your text, which of the following is NOT true regarding syndicated data? ESRI's Tapestry™ Segmentation is a syndicated data service that uses a process to profile residential neighborhoods. Which of the following does NOT refer to an advantage of syndicated data? The key advantage is taking advantage of the experience of the research firm offering the service. Which of the following does NOT refer to a disadvantage of standardized information? Buyer firms often must commit to long-term contracts when buying standardized data. Which of the following is NOT mentioned in your text as an application of standardized information? disseminating data quickly Experian Simmons can help you identify which of your prospects and customers fall into the key Tipping Point segments? Mavens With respect to standardized information, CGM stands for: consumer-generated media Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. TRUE Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand. FALSE When consumers fill out warranty cards or register their boats, automobiles, or software programs, this information is stored in the form of secondary data. TRUE External secondary data include sales records, purchase requisitions, and invoices. FALSE Internal secondary data refers to any information that is stored in the internal memory of a computer. FALSE A database refers to a collection of data and information describing items of interest and each unit of information in a database is called a record. TRUE In databases, fields are composed of records FALSE Kotler and Keller's definition of database marketing deals with external databases FALSE Data mining is the name for software that is now available to help managers make sense out of seemingly senseless masses of information contained in databases. TRUE External secondary data was classified in your textbook into three sources: published, non-published, and video. FALSE Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries. FALSE One of the advantages of using secondary data is that it may enhance primary data. TRUE Secondary data is readily available for very few applications FALSE Core-based statistical areas (CBSAs) are geographic reporting units used by the Census Bureau. TRUE An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be income being reported by before tax, household income instead of per capita, after-tax income. TRUE Proctor & Gamble, owning the major market share for disposable diapers, published a research report showing that cloth diapers were as least as harmful to the environment as disposable diapers. This example illustrates why it is important to evaluate all secondary research in terms of really understanding the true purpose of the research. TRUE If two secondary sources of information report different information for what appears to be the same entity, a researcher should avoid using either information source at all costs. FALSE Census of the Population data serve as a baseline for much marketing information that is produced during the "in-between" census years. TRUE The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades. TRUE The American Community Survey is designed to help update Decennial Census data by collecting information on a small percentage of the population in all counties, American Indian areas, Alaska Native areas, and Hawaiian homelands on a rotating basis using a sample. TRUE The primary advantage is that the ACS will provide data every two years instead of once every ten years. FALSE Since its first completion, the ACS has been offering yearly estimates for geographic areas with a population of 75,000 or more. FALSE
Standardized information is a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users. TRUE There are two broad classes of standardized information: syndicated data and standardized services. TRUE An example of syndicated data is Marketing Evaluations Inc.'s Q Scores® services. TRUE Standardized services usually provide clients with standardized data. FALSE Standardized services are marketing a process. TRUE One key advantage of syndicated data is shared costs. TRUE The key advantage of using syndicated data is taking advantage of the experience of the research firm offering the service. FALSE The ability to customize some projects is lost when using a standardized service. TRUE ESRI's Tapestry™ Segmentation divides U.S. residential neighborhoods into sixty-five distinctive segments based upon selected demographic and socioeconomic characteristics. TRUE Consumer-generated media (CGM) is content created by consumers on blogs, discussion boards, forums, user groups, and other social media platforms. TRUE Sets with similar termsMKTG 3300 CHAPTER 583 terms andrea_granos Marketing Research: Chapter 5- Secondary Data and…33 terms lydiabeumer Marketing Research - Secondary Data38 terms Matztop6t Marketing Research: CH 4- "Using Seconda…95 terms Victor_Frush Sets found in the same folderMKT 3413 Ch. 231 terms eric_garcia5 MKT 3413- Ch. 235 terms wmjohnford MKT 3413 CH 1455 terms wmjohnford MKT 3413- CH. 467 terms wmjohnford Other sets by this creatorBLAW 3230 Exam 3 (Chapters 9-12 Only, without Case…80 terms morgan_rozas BLAW 3230-Chapter 10 Vocab.36 terms morgan_rozas BLAW 3230 Test 1 (Ch. 3)64 terms morgan_rozas BLAW 3230 test 124 terms morgan_rozas Verified questions
ENGINEERING There are 100 bunnies living on an island on November 7, 2006. The net birth rate is 1.2 baby bunnies/bunny-year, 0.85 bunnies/bunny-year go to bunny heaven annually. Numerous bunny tourists decide to stay on the island-so that the net immigration rate is 0.45 bunnies/bunny-year, and 0.12 bunnies/bunny-year leave for better-tasting alfalfa. How many bunnies are there on November 6, 2007? How many bunnies are there on the island on November 6, 2016? Use the Human Population Dynamic Model. State any assumptions inherent in this model. Verified answer
ENGINEERING The axial-flow pump is designed to move 5000 gal/min of water over a head rise of 5 ft of water. Estimate the motor power requirement and the $U_{2} V_{\theta 2}$ needed to achieve this flowrate on a continuous basis. Comment on any cautions associated with where the pump is placed vertically in the pipe. Verified answer
ENGINEERING Two tanks of water at 20°C are connected by a capillary tube 4 mm in diameter and 3.5 m long. The surface of tank 1 is 30 cm higher than the surface of tank 2. (a) Estimate the flow rate in m³/h. Is the flow laminar? (b) For what tube diameter will $$ Re_d $$ be 500? Verified answer
ENGINEERING A rod has a radius of 10 mm. If it is subjected to an axial load of 15 N such that the axial strain in the rod is $$ ε_x = 2.75(10^{-6}), $$ determine the modulus of elasticity E and the change in the rod's diameter. v = 0.23. Verified answer Other Quizlet setsEnglish IV Mid Term Exam Review17 terms Gavin_99_ NFS284 MIDTERMMMM28 terms sheema_ab Mellow Mushroom Server training29 terms alexus_cook7 A & P exam 3204 terms casskab1121 Related questionsQUESTION Which SLUH alumnus remains the youngest person ever to be enshrined in the Basketball Hall of Fame? 2 answers QUESTION A kindergarten teacher opens a storybook to the middle and asks a student, "Where on this page should I begin reading?" The teacher is most likely evaluating the student's understanding of what? 2 answers QUESTION What Website should you direct perspective students and families to if they would like to sign-up for a campus tour? 2 answers QUESTION Four principles of constructivist learning (list) 15 answers Which type of data refers to data that have been gathered by someone other than the researcher and or for some other purpose than the research project at hand?Secondary data refers to data that is collected by someone other than the primary user. Common sources of secondary data for social science include censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes.
Which of the following is are not a secondary data source?So the one which is not a source of secondary data is (D), questionnaires. This is a source of primary data.
Which of the following would be considered secondary data collection?Sources of secondary data include books, personal sources, journals, newspapers, websitess, government records etc. Secondary data are known to be readily available compared to that of primary data.
Which type of data is considered secondary data quizlet?Secondary data, is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organisational records and data collected through qualitative methodologies or qualitative research.
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Is are a type of secondary data in which the data collected and or the process of collecting the data are standardized for all users?
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