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 A Concise Introduction to Logic13th EditionLori Watson, Patrick J. Hurley 1,967 solutions Psychology: Principles in Practice1st EditionSpencer A. Rathus 1,024 solutions Myers' Psychology for AP2nd EditionDavid G Myers 900 solutions Myers' Psychology for the AP Course3rd EditionC. Nathan DeWall, David G Myers 955 solutions When consumers are highly involved with the purchase of an expensive product?Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision.
What are the consumers buying behavior?There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.
How do consumers make buying decisions?The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
What are the types of consumer buying decisions?There are three major categories of consumer decisions - nominal, limited, and extended - all with different levels of purchase involvement, ranging from high involvement to low involvement. The types of consumer decisions exist on a purchase involvement continuum.
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What do consumers practice when buying an unfamiliar expensive product or an infrequently bought item?
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