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Terms in this set (26)Consumer Behavior consists of the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. Purchase Decision Process consists of the five stages a buyer passes through in making choices about which products and services to buy: (1) problem recognition, (2) information search, (3) alternative evaluation, (4) purchase decision, and (5) postpurchase behavior. Evaluative Criteria are the factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands. Consideration Set is the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. Cognitive Dissonance is the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. Involvement is the personal, social, and economic significance of the purchase to the consumer. Situational Influences are the five aspects of the purchase situation that impact the consumer's purchase decision process: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) temporal effects, and (5) antecedent states. Motivation is the energizing force that stimulates behavior to satisfy a need. Personality is a person's consistent behaviors or responses to recurring situations. Self-Concept is the way people see themselves and the way they believe others see them. Perception is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. Subliminal Perception involves seeing or hearing messages without being aware of them. Perceived Risk is the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be negative consequences. Learning consists of those behaviors that result from (1) repeated experience and (2) reasoning. Brand Loyalty is a favorable attitude toward and consistent purchase of a single brand over time. Attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. Beliefs are a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people. Lifestyle is a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. Opinion Leaders are individuals who exert direct or indirect social influence over others. Word of Mouth involves the influencing of people during conversations. Reference Groups consists of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. Brand Community is a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use. Consumer Specialization is the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. Family Life Cycle consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. Social Class is the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped. Subcultures are the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. Recommended textbook solutions
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Understanding Psychology, Student Edition1st EditionRichard A. Kasschau 820 solutions Sets with similar termsChapter 5: Understanding Consumer Behavior25 terms Mayron_Cobo Principles of Marketing (Chapter 5)25 terms jordandye Marketing chapter 526 terms mernstp Ch.5: Understanding Consumer Behavior25 terms k_scott13 Other sets by this creatorEntire semester in One lecture20 terms brandon_botts4 Final FIN 41357 terms brandon_botts4 FIN 413 Midterm43 terms brandon_botts4 MKTG 415 Midterm27 terms brandon_botts4 Verified questionsPSYCHOLOGY Which of the following is most important when conducting survey research? a. Choosing a representative sample. b. Choosing a large sample. c. Choosing a biased sample. d. Choosing a sample that includes every member of the population. e. Choosing a sample whose answers will likely support your hypothesis. Verified answer PSYCHOLOGY Cite and describe the techniques involved in client-centered therapy. Verified answer
PSYCHOLOGY Match the term below with its correct definition. endocrine system A. system that regulates the body's vital functions B. the outer layer of the brain C. basic building blocks of heredity D. chemicals that transmit messages in the nervous systems E. system that transmits messages between the central nervous system and all other parts of the body F. system of glands that secrete hormones into the bloodstream G. the junction between an axon terminal and a dendrite H. a scan that observes the brain at work I. resembling an intricate or complex net J. the forebrain with two hemispheres Verified answer PSYCHOLOGY What did Albert Bandura's Bobo doll experiments demonstrate? a. Children are likely to imitate the behavior of adults. b. There may be a negative correlation between televised violence and aggressive behavior. c. Children are more likely to copy what adults say than, what adults do. d. Allowing children to watch too much television is detrimental to their development. e. Observational learning can explain the development of fears in children. Verified answer Other Quizlet setsMarketing49 terms arturo_rico Marketing Karen Chapter 525 terms TzachiKahn Marketing - Chapter 525 terms Kim_QTK MKTG 311 #525 terms Alisciab Related questionsQUESTION According to the Elaboration Likelihood Model, for someone who is highly involved in and highly motivated by a topic, they are more inclined to follow which route to persuasion? 8 answers QUESTION software tools that try to understand a human decision maker's multi-attribute preferences for a product category by asking the user to communicate his preferences. 2 answers QUESTION On which shelf would a store manager place the best-selling product? Products for children? Premium products? Generic store products? 2 answers QUESTION According to resource-advantage theory, a firm succeeds by acquiring more resources from consumers and in turn using those resources to gain advantages in physical and intellectual capital. 2 answers What is Consumer behavior quizlet?Consumer Behavior. "the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives." In other words, consumer behavior involves the thoughts and feelings people experience and the actions they perform in consumption processes.
What is the analysis of consumer lifestyles called?One of the most widely used systems to classify people based on psychographics is the VALS (Values, Attitudes, and Lifestyles) framework. Using VALS to combine psychographics with demographic information such as marital status, education level, and income provide a better understanding of consumers.
Which term refers to the bond between product and consumer that is difficult?brand loyalty. the bond between product and consumer that is difficult for competitors to break. Satisfy Needs. According to the basic marketing concept, a firm exists to do THIS. demographics.
Is a state of anxiety that often occurs in the postCognitive dissonance is a state of anxiety that occurs only in the post-purchase stage of the buying decision process.
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What term refers to the feeling of Postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives?
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