Fact- Similar to informative speech: statements that something is true. Show Value- appeals based on value judgments Policy- argue that some action be taken What are the 3 primary dimensions of credibility?More recently, Hovland, Janis, and Kelley in their research program investigating communication and persuasion during and after World War II, suggested three dimensions for the credibility construct: expertness, trustworthiness, and intention toward the receivers.
What is the aspect of credibility that's determined by a speaker's knowledge and experience?Trustworthiness- aspect of speaker's credibility that refects whether the speaker is perceived as believable and honest.
What are the 2 primary dimensions of credibility for public speaking?The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003). Competence refers to the perception of a speaker's expertise in relation to the topic being discussed.
What are the two main factors of credibility?Credibility - Defined- The audience's perception of whether a speaker is qualified to speak on a given topic. The two main factors influencing a speaker's credibility are competence and character.
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The term for the aspect of credibility which has to do with enthusiasm and energy is called:
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