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Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

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experiential According to THIS hierarchy, the consumer considers purchases based on an attitude of hedonic consumption
cognitive dissonance theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors
social judgment theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information
cognition the first step in the standard learning hierarchy approach
affect, behavior, and cognition "A, B, Cs" of the ABC model of attitudes stand for
self-perception theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are
knowledge THIS function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning
internalization The highest level of involvement
attitude a lasting, general evaluation of people (including oneself), objects, advertisements, or issues
low-involvement THIS hierarchy assumes the consumer does not initially have a strong preference for one brand over another.
value-expressive attitude function that is associated with a focus on particular social identities and lifestyles
persuasion An active attempt to change attitudes
supportive arguments Most messages merely present one or more positive attributes about a product or reasons to buy it.
peripheral route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message
permission marketing form of marketing is based on the premise that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him
credibility and attractiveness Two particularly important source characteristics
Comparative advertising a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes
cell phones M-commerce most likely takes place through THESE
learning and tedium According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of
source the element in which the message originates

When a person is confronted with inconsistencies among attitude or behavior he she will take action to restore consistency?

Chapter 8 Consumer Behavior - 12E.

Which attitude function is associated with a focus on particular social identities and lifestyles?

Consumer Behavior.

How do individuals seek consistency among their attitudes and between their attitudes and their behavior?

Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behavior. They do this by altering either the attitudes or the behavior or by developing a rationalization for the discrepancy.

What is the essence of cognitive dissonance theory?

Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance). This is known as the principle of cognitive consistency.

theory attitudes states people motivated action resolve inconsistencies attitudes behaviors

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