When a person is confronted with inconsistencies among attitude or behavior he she will take action to restore consistency?

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Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual's behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.
7. Which of the following general attitude functions is most closely related to the basic principles of reward and punishment? a. Utilitarian function.

Which of the following indicates the highest level of commitment to an attitude?

Consumer Behavior.

Which attitude function relates to the consumer's self concept or central values?

There are different attitude functions:  Utilitarian function relates to the basic principles of reward and punishment, we develop some attitudes towards products simply because they provide pleasure or pain.  Value-expressive function relate to the consumer's self-concept ore central values.