Which of the consumer decision making process explain that the consumer tends to feel inner tension after buying the product?

Internal-Person recalls information stored in the memory. This stems largely from previous experience with a product. For example, while traveling with your family, you may choose to stay at a hotel you have stayed in before because you remember that the hotel had clean rooms and friendly service.

External-seeks information in the outside environment. There are two basic types of external information sources: nonmarketing-controlled and marketing-controlled.

A nonmarketing-controlled information source- is a product information source that is not associated with marketers promoting a product. These information sources include personal experiences (trying or observing a new product), personal sources (family, friends, acquaintances, and coworkers who may recommend a product or service), and public sources (such as Rotten Tomatoes, Consumer Reports, and other rating organizations that comment on products and services)

Living in the digital age has changed the way consumers get nonmarketing-controlled information. It can be from blogs, bulletin boards, activists, Web sites, Web forums, or consumer opinion sites such as www.consumerreview.com, www.tripadvisor.com, or www.epinions.com.

A marketing-controlled information source- is biased toward a specific product because it originates with marketers promoting that product. Marketing-controlled information sources include mass media advertising (radio, newspaper, television, and magazine advertising), sales promotion (contests, displays, premiums, and so forth), salespeople, product labels and packaging, and the Internet.

-Many consumers, however, are wary of the information they receive from marketing-controlled sources, believing that most marketing campaigns stress the product's positive attributes and ignore its faults.

-A consumer's knowledge about the product or service will also affect the extent of an external information search. A consumer who is knowledgeable and well informed about a potential purchase is less likely to search for additional information.

-The extent of a consumer's external search is also affected by confidence in one's decision-making ability. A confident consumer not only has sufficient stored information about the product but also feels self-assured about making the right decision.

A third factor influencing the external information search is product experience. Consumers who have had a positive experience with a product are more likely to limit their search to items related to the positive experience.

-Finally, the extent of the search is positively related to the amount of interest a consumer has in a product. A consumer who is more interested in a product will spend more time searching for information and alternatives.

The consumer's information search should yield a group of brands, sometimes called the buyer's evoked set (or consideration set), which are the consumer's most preferred alternatives. From this set, the buyer will further evaluate the alternatives and make a choice. Consumers do not consider all brands available in a product category, but they do seriously consider a much smaller set.

What is the decision process by which customers come to purchase and consumer products?

Which step in the consumer decision making process is a result of an imbalance between actual and desired states?

What are the 4 types of consumer decisions?

What is the process called when consumers change their behavior after they gain information from a marketing message?