Which element of the promotional mix is the most effective in building up buyers preferences convictions and actions?

One framework for designing an effective message is the AIDA model. In the AIDA model __________.

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Which element of the promotional mix is the most credible in the eyes of the customer?
Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result?
What is the most important factor to consider when developing the promotional mix for a product?
Which of the following promotional mix offers short term incentives to encourage the purchase or sale of a product or service?

a) advertising leads to interest, which hopefully leads to desire and then attention
b) attention leads to interest, which hopefully leads to discussion and then action
c) attention leads to interest, which hopefully leads to desire and then assimilation
d) attention leads to interest, which hopefully leads to desire and then action
e) advertising leads to interest, which hopefully leads to desire and then action

Which element of the promotional mix is the most credible in the eyes of the customer?

Which element of the promotional mix often has the highest level of credibility in consumers' minds? -Explanation: An advantage of publicity is credibility. When you read a favorable story about a company's product from an unpaid source (such as a glowing restaurant review), there is a tendency to believe it.

Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result?

Q.	Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
B.	percentage-of-sales method
C.	competitive-parity method
D.	objective-and-task method
Answer» b. percentage-of-sales method

Which of the following promotional budget methods wrongly views ...mcqmate.com › discussion › which-of-the-following-promotional-budget-...null

What is the most important factor to consider when developing the promotional mix for a product?

ADVERTISEMENTS: It is the prime factor affecting promotional mix. Different objectives can be achieved by using different tools of promotional mix. If company's objective is to inform a large number of buyers, advertising is advisable.

Which of the following promotional mix offers short term incentives to encourage the purchase or sale of a product or service?

Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.

Which element of the promotional mix is the most effective in building up buyers preferences convictions and actions?

Which element of the promotional mix is the most credible in the eyes of the customer?

Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result?

What is the most important factor to consider when developing the promotional mix for a product?

Which of the following promotional mix offers short term incentives to encourage the purchase or sale of a product or service?

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