Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers value engineering the term value refers to?

Marketing MCQ Marketing Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?

Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?

Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?

A) growth
B) decline
C) maturity
D) phase-in
E) adoption

Answer: C

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