At which stage of the consumer decision making process is cognitive dissonance most likely to occur?

Which of the following accurately lists the levels in Maslow's hierarchy of needs, from the lowest level to the highest level?

A. esteem, love/belonging, physiological, self-actualization, and safety

B. physiological, safety, love/belonging, esteem, and self-actualization

C. safety, physiological, esteem, self-actualization, and love/belonging

D. self-actualization, esteem, love/belonging, safety, and physiological

E. safety, esteem, self-actualization, physiological, and love/belonging

In which stage of the consumer decision process does cognitive dissonance occur?

The dissonance may be developed in pre-decisional phase in the consumer's decision making process due to the various forgone competitor's product features against in the purchased ones (Koller and Salzberger, 2007) or in the post purchase phase due to the disconfirmation of initial expectations about the product.

At which stage of the consumer decision making process is cognitive dissonance most likely to occur quizlet?

Almost all consumers experience cognitive dissonance in the postpurchase evaluation stage.

What is cognitive dissonance in consumer Behaviour?

The term cognitive dissonance is used to describe the feeling of discomfort that results from holding two conflicting beliefs. When there is a discrepancy between beliefs and behaviors, something must change in order to eliminate or reduce the dissonance.

What is cognitive dissonance in purchasing?

A post-purchase dissonance is a form of cognitive dissonance studied in consumer behavior. This form of purchase regret occurs when a customer prizes a specific product and completes a purchase but then experiences dissatisfaction because of the product or service quality.