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Customer Relationship Management basics

Terms in this set (28)

Which of the following statements concerning CRM is not true?

CRM is designed for companies to interact with their customers as a group

CRM

Customer relation management

Operational CRM-

support front-office business processes.
like sales, marketing, and personal service

Two major components of operational CRM

A. Customer-facing applications
B. Customer-touching applications

Customer-facing applications

SIMPLY answer - business software products hosted on your systems used by your customers to interact with your company. (order online, complaints, etc)
Detailed - An organization's sales, field service, and customer interaction center representatives actually interact with customers. (order online, complaints, etc)

The sales, marketing, and service functions are part of:

Operational CRM

____ systems support the front-office business processes, which directly interact with customers.

Operational CRM

Why do we need CRM?

Customers are valued/valuable because
A) Duration - keep long time
b) Number - amount of relationships (time shopping/number items purchased)
C. Profitablity - money made on items sold

tenets or thoughts behind CRM

One-to-one relationship between a customer and a seller.

Treat different customers differently.

Keep profitable customers and maximize lifetime revenue from them.

call centers, email, webpage, snail mail, smartphone

examples of touch applications
(touching /reaching customer by any means)

The complete data set on a customer is called:

360-degree view

What three areas does CRM cover in front office

marketing
sales
customer service

___ is a CRM system that is hosted by an external vendor in the vendor's data center

On-demand CRM

mobile CRM

Interacting directly with customers through mobile
devices

open source crm

Source code openly available to developers and users

he benefits of open-source CRM include all of the following except:

It has more functionality than in-house CRM systems.

___ is a CRM system that enables organizations to conduct communications related to customer management through portable media.

Mobile CRM
portable = moblile

____ systems analyze customer data for designing and executing targeted marketing campaigns.

Analytical CRM

Which of the following technologies is(are) used by analytic CRM systems?

A. Data warehouses and data mining
B. Decision support systems
C. Transaction processing systems
D. All of these

all

Analytic CRM systems can be used for the following purposes except:

Delivering future product information to customers

The benefits of open-source CRM include all of the following except:

it has more functionality than in-house CRM systems

____ is a CRM system that is hosted by an external vendor in the vendor's data center.

On-demand CRM

____ analyze customer data for designing and executing targeted marketing campaigns.

Analytical CRM

A check-in kiosk at the airport would be what type of CRM application?

Customer touching

___ is the component of an operational CRM system that automatically records all the aspects in a sales transaction process.

Sales force automation

__ includes those areas where customers directly interact with the company.

Customer-facing CRM

(n) _____ is software that helps companies acquire and retain customers.

customer relationship management system

Methods that organizations use to interact with their customers are called:

touchpoint

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Which of the following is true of a customer relationship management system?

Which of the following statements is true of customer relationship management? ​It involves establishing and tracking customer interactions with a company.

Which of the following is true of a customer relationship management system quizlet?

Which of these statements is true about customer relationship management? It involves linking all processes of the company from its customers through its suppliers.

Which of the following statements is true about customer relationships in business markets quizlet?

The correct answer us b) One-on-one personal communication is the most important tool in developing and maintaining customer relationships). This option is correct because, in a business market, it is very important to have one-on-one personal communication between customers and sellers.

What is customer service relationship management?

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business.