Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are calledWhich of the following statements about radio as an advertising medium is true?One reason for using radio as an advertising medium isOne reason for using magazines as an advertising medium isOne reason for NOT using newspapers as an advertising medium is theirWhich of the following statements about magazines as an advertising medium is true?Which of the following statements about newspapers as an advertising medium is true?Which of the following statements about the Internet as an advertising medium is true?One reason for using the Internet as an advertising medium isCalled __________, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewersTable of Contents Show Show
Tagged as: advertising medium, advertising medium, advertising Feedback: The advantages of using newspapers as an advertising medium are: excellentcoverage of local markets; ads can be placed and changed quickly; ads can be saved; quickconsumer response; low cost. The disadvantages of using newspapers are ads compete forattention with other newspaper features; short life span; poor color.Page: 535, figure 19-4Learning Objective: 3120. One reason for NOT using newspapers as an advertising medium is their __________. Get answer to your question and much more Page: 535, figure 19-4Learning Objective: 3121. One reason for NOT using newspapers as an advertising medium is their __________.Page: 535, figure 19-4 Get answer to your question and much more 30) Which of the following statements about newspapers is true?A) The reach of a national newspaper such asUSA Todayis comparable to the reach of network television.B) The growing size of online newspaper audiences has offset the decline in newspaper readership.C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spreadthroughout the United States by purchasing advertising in multiple local newspapers.D) Newspapers and magazines have similar lead times.E) Professionally written newspaper articles lend credibility to the ads that appear within the newspaper.Answer:E 31) The number of times an individual is exposed to an advertising message by a media vehicle is known as________.C Get answer to your question and much more 32) In comparison with magazines and television, out-of-home media offers a ________.E Get answer to your question and much more 33) Which type of interactive media involves the placement of advertisements onto various Web sites that link tothe sponsor's Web page?B Get answer to your question and much more 34) Mobile advertising refers to advertisements delivered through ________.A) magazines with strong pass-along effectsB) time-shifting devices such as DVRsC) portable communications devices such as PDAs Marketing Chapter 12  A. Most magazines and newspapers could survive without advertising revenue. B. Newspapers are a primary source of shopping information for many consumers. C. The number of daily newspapers in most cities has been increasing due to a dramatic increase in the amount of readily available advertising revenue. D. Magazines are not really dependent on advertising revenue since they can charge higher prices for their publications. E. In order for newspapers and magazines to be read by a large audience, the print media should include lots of advertisements. Answer: B Learn More :Marketing Chapter 12 A. Newspapers are exclusively a local advertising medium. B. Newspapers are primarily a local advertising medium but are also used by national advertisers. C. Magazines are primarily a local advertising medium. D. Magazines are the primary advertising media in terms of ad revenue and number of advertisers. E. Because of the difference in media format, there is no competition between broadcast and print media. Answer: B Learn More :When radio is used as an advertising medium?Radio is an effective advertising medium because it's 100% audio-based. The advertiser's message can resonate in the consumer's ears with proper voice acting, sound design, and copy. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.
Which of the following is an advantage of using radio as an advertising medium?Which of the following is an advantage of using radio as an advertising medium? It provides a highly receptive environment to advertisers.
Which of the following statements about newspapers as an advertising medium is true?Which of the following is true of newspapers as an advertising medium? They offer high market penetration and coverage.
Why is radio a good advertising medium quizlet?Why is radio a good advertising medium? It tends to be a passive medium. It is cost-effective. It reaches a wide audience.
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Which of the following statements about radio as an advertising medium is true?
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