Which of the following is not a good way to establish credibility with your audience?

Q: Which of the following is not one of the strategies suggested for establishing credibility?

Lying to yourself and trying to believe it isnt a strategy for establishing credibility.

Establishing online credibility as a business can be difficult.

Inhaltsverzeichnis Show

Social Media
Customer reviews and testimonials
Be an expert
Be easy to reach
Have a good website
Which of the following is not one of the strategies suggested for establishing credibility?
Which of the following will help build your credibility with the audience?
What is the best way to establish credibility with your audience quizlet?
Which of the following is a way to increase your credibility?

There may be preconceptions about your business type, or maybe there are other organisations vying for the same customers.

To stand out from the crowd and succeed online you need to be credible, trustworthy and knowledgeable.

You need establish your values as a business and differentiators from the competition.

This weeks blog post talks about 6 of the most popular ways to establish credibility for your business website and social media channels.

Blog

Everyone says it but thats because its a tried and tested method of boosting credibility.

A blog lets you share your ideas and working practices, giving a level of transparency to your business activities. This makes your business look honest which will boost your online credibility.

People also see that you regularly update your content and that you arent about to run off with their money.

Then theres the fact that blogs can boost search rankings, which in turn boosts credibility: everyone secretly believes the highest-ranked companies on Google are the most credible and the higher up you appear, the more credible you are.

Theres no way round it - to be a credible online business nowadays you need to be active on social media.

If you share real content with your followers youll also be able to boost your credibility further: pictures of your work environment, your completed work, staff members, happy customers.

Engaging with other businesses, people, and especially customers will also work in your favour - it shows theres a real person behind the business.

Customer reviews and testimonials

Reviews

Review websites (Google, Yell, Yelp, Trip Advisor, etc.) can be a great way to boost your credibility.

The views of other people on your business will do far more for your credibility than anything else: people are always going to trust other people more than they trust any business.

Bad reviews arent necessarily bad either - if you respond well and improve on the criticism then youll be shown as a business that listens and responds to their customers.

Of course, not every business is suitable for review websites. Where this is the case, social media can play the same role. By asking people to post or tweet their views to your company page you are effectively telling the world youre a credible, trustworthy business with nothing to hide.

Testimonials

Some would say that testimonials have a poor impact because they can easily be made up and put onto the website by the business.

But the fact of the matter is that one of the most-visited pages on any website is the testimonial page.

It goes back to the idea that people trust what other people have to say. You can get creative too - why not ask if you could video someones testimonial?

Be an expert

This is pretty self-explanatory: use your online presence to portray yourself as an expert.

You can link this with blogs by picking topics you know a great deal about and writing about them, aiming to provide some useful information for your audience/potential customers. This will help establish you as an expert in your field and make you even more trustworthy.

Look for any professional affiliations for your market segment too - proudly displaying icons of affiliation on your website will help to boost your credibility.

The same goes for industry awards. There are many associations and groups that can be found online - just make sure they are credible!

Be easy to reach

There is nothing that shouts dodgy website more than the absence of contact details.

Dont be that business. A contact form isnt good enough. And having just an email is definitely not a good way to establish credibility. Adding a phone number to that email is a good start, especially if its a landline. But to really shout credibility and trustworthiness you need a phone number, email, postal address, and social media profiles.

The more evidence you can provide that shows youre a real business that is active online and in the physical world, the more credible you will be.

Have a good website

Having a good website doesnt just mean having a beautiful design, its about the language that you use, the kind of things you share about your business in your content, the availability of contact details, and how user-friendly it is.

Your website is how people assess your business, and it usually happens instantly.

It is probably going to be the first impression you make and you want that impression to be a good one. The better the first impression, the more credible your business seems.

Summary

There is no doubt that establishing credibility online takes a little while. And it can be a daunting task at first.

However, if you follow these six steps you will be closer to establishing yourself as a credible and trustworthy business.

Terry has worked at a senior level in manufacturing, IT and logistics, so knows 'how business works'. Real world experience, technical know-how and a history of high levels of customer support ensures h2o delivers to the clients needs.

Which of the following is not one of the strategies suggested for establishing credibility?

Lying to yourself and trying to believe it isn't a strategy for establishing credibility.

Which of the following will help build your credibility with the audience?

Establishing Credibility.

Explain to your audience why you are qualified to speak on the topic. Provide your own personal experience with your topic, if relevant. ... .

Establish common ground with your audience. ... .

Deliver your speech fluently, expressively, and with confidence..

What is the best way to establish credibility with your audience quizlet?

To establish credibility and impress your audience, you will want to use jargon and specialized language to emphasize your expertise. When your audience includes two distinct groups, it is most effective to direct the first part of your speech to one segment and the last part of your speech to the other.

Which of the following is a way to increase your credibility?

We have discussed three ways to increase your credibility: (1) Know at what level your audience is at on your subject, (2) Ensure your body language enhances your presentation, and (3) Become an expert in answering audience questions.