Which of the following is a disadvantage associated with transit advertising?

12.Which support media provides advertisers with wide coverage of local markets and high levels offrequency?(p. 391)A.outdoorB.mail advertisingC.airport advertising and mobile billboardsD.in-store and out-of-storeE.newspaper and transit

Belch - Chapter 13 #12Difficulty: DifficultLearning Objective: 313.Which form of support media provides a high degree of geographic selectivity?(p. 391)

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Belch - Chapter 13 #13Difficulty: DifficultLearning Objective: 314.____ is targeted at the millions of people who are exposed to commercial transportation facilitiesincluding buses, subways, light-rail trains, and airplanes.(p. 393)

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Belch - Chapter 13 #14Difficulty: EasyLearning Objective: 115.Which of the following is NOT an advantage associated with transit advertising?(p. 396)

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Belch - Chapter 13 #15Difficulty: EasyLearning Objective: 3

As a small entrepreneur, your advertising and marketing methods may be basic to the development and advancement of your organization. A wide range of methods of advertising can be executed inside a marketable strategy, however a few strategies may work better than others. Contingent upon what your item is and what kind of demographic you are looking to publicize to, transit advertising may be one advertising strategy for your little business to seek after.

Transit advertising will be advertising placed in or on methods of public transportation or public transportation zones. Utilizing this technique for advertising, advertisements can be set anyplace from on the sides of transports, prepares and taxis, to inside metro autos, inside transport

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• You can't destroy it.

• You can't overlook it.

• It can't be avoided like TV.

• It reaches drivers and travelers regardless of what radio stations they're listening to.

• The substantial, vivid, imaginative outlines request consideration.

• You have selectiveness in your space.

• It conveys a shifted group of onlookers.

• It offers adaptability of notice.

At one time, advertisers had a tendency to bashful far from interior transit advertising due to the view of who the transport rider may be. Was the craved gathering of people the individual who couldn't manage the cost of an auto? Today, sympathy toward the earth and the prevalence of projects, for example, Park-and-Ride have brought on an extensive variety of business experts, instructors, college students, and numerous different sorts of workers to leave their vehicles in shopping centre parking areas and ride the transport to and from their occupations. It spares them the regularly high cost of stopping and the wear-and-tear on their autos and gives them the chance to audit material for a morning meeting, study, or simply unwind and assemble their considerations for the occupied day ahead. The cards showed inside the transport achieve travellers who spend a normal of 30-40 minutes on the transport . . . also, your advertisement is there for them to peruse the entire

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Whether you are looking to use our Trans Ads to lead your crusade, or as a corresponding bolster media, we can essentially raise the profile and build the effect of your battle.
-At the consummation of your battle, you will be given an extensive report, enumerating all parts of the introduction attained to, and including photographs/feature for further special needs.

Disadvantages

-Limits regarding message design. It must meet a few conditions: to be short, can be remote-gotten by individuals who are for the most part in movement.
-People on mass transit are frequently not in an open disposition or they may be so used to advertisements showing up in specific spaces that they don't even see them.
-You might not have mass transit in your advertising region. For instance, numerous urban communities and towns don't have metros or transport administration.
-The surroundings may cheapen your message. A mud-sprinkled transport, a graffiti-showered metro auto or a disintegrating tram passage divider may not be the showcase you had at the top of the priority list.
-Subways, transports or different mass transit situations may not suit the item picture.
-Vandalism will happen with having open ads.
-The climate could likewise obliterate the

Which two of the following are disadvantages of advertising?

Disadvantages of Advertising – 1. Adds to the Cost of Production and Product 2. Leads to Price War 3. Deceptive Advertising 4.

Which of the following is a disadvantage of outdoor advertising?

One of the major disadvantages of outdoor advertising is its lack of persuasiveness. Aerial advertising is very expensive in terms of absolute costs especially when employed to reach specific target markets.

What is a disadvantage of newspaper advertising quizlet?

A disadvantage of newspaper advertising is that: it encounters distractions from competing ads and news stories. Corporations often use advocacy advertising to express their views on controversial issues.

Which of the following is a disadvantage of outdoor ads quizlet?

One of the major disadvantages of outdoor advertising is its lack of persuasiveness. aerial advertising is very expensive in terms absolute costs, especially when employed to reach specific target markets.