Home → Terms → Integrated marketing communications (IMC) Integrated marketing communications (IMC) is a concept that carefully integrating and coordinating the company’s many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. Integrated marketing communications calls for recognizing all touchpoints where the customer may encounter the company and its brand. Each brand contact will deliver a message- whether good, bad, or indifferent. The
company’s goal should be to deliver a consistent and positive message to each contact. IMC leads to a total marketing communications strategy aimed at building strong customer relationships by showing how the company and its product can help customers solve the problem. Definition 2. Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of comprehensive plan.
It refers to planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. This planning process evaluates the strategic roles of a variety of communications disciplines- for example, general advertising, direct response, sales promotion, and public relations- and skillfully combines these disciplines to provide clarity, consistency, and maximum impact through the
seamless integration of messages. Integrated marketing communications (IMC) is the coordination of all promotional activities— media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified customer-focused message. Marketing MCQ Marketing Chapter 16 __ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused. a. Interpersonal and mass communications
(IMC) approach ANSWER: c Recommended textbook solutions
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Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions What is the term for the careful coordination of all promotional activities to?Integrated Marketing Communications (IMC) The careful coordination of all promotional activities-media advertising, sales promotion, personal selling, and public relations, as well as direct marketing, packaging, and other forms of promotion-to produce a consistent, unified message that is customer focused.
Is the careful coordination of all promotional?Integrated marketing communications (IMC) is the careful coordination of all promotional messages—traditional advertising, direct marketing, social media, interactive, public relations, sales promotion, personal selling, event marketing, and other communications—for a product or service to assure the consistency of ...
Which is an example of coordinating promotional activities?Which is an example of coordinating promotional activities? A business advertises a product and mails free samples to consumers. A business develops an annual schedule for window displays.
What is the practice of coordinating all promotional activities to form a unified brand message?Integrated marketing communication is the the process of coordinating all this activity across different communication methods.
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What is the term for careful coordination of all promotional activities to produce a consistent unified message that is customer focused?
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