What is the marketing objective when a product is in the introductory stage of the product life cycle multiple choice question?

Question Answer

► MCQ Exam ON : New Product Development

What is the marketing objective when a product is in the introductory stage of the product life cycle multiple choice question?

In the product life cycle introductory stage, the marketing objective is to


1)   create product awareness
2) maximize the market share
3)   defend market share and profits
4)   reduce expenditure
5)   NULL

Important MCQ on Related Subject

What is the marketing objective when a product is in the introductory stage of the product life cycle?

The marketing objective in the introduction stage is to create consumer awareness and stimulate trial. The goal is to initiate the initial purchase of the product by consumers.

What are the main objectives of the introduction stage of the product life cycle?

In the introduction phase, the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

What does marketing focus on during the introduction stage of a product?

For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

What is the introduction stage of the product life cycle?

The introduction stage of a product's life cycle is the time to build awareness of your product or service in certain markets.