Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the internet?

Marketing MCQ Marketing Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?

Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?

Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?

A) sales promotion
B) direct marketing
C) publicity
D) public relations
E) advertising

Answer: B) direct marketing

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Which major promotion strategy incorporates telemarketing product catalogs kiosks?

Direct marketing: This method aims to sell products or services directly to consumers rather than going through retailer. Catalogs, telemarketing, mailed brochures, or promotional materials and television home shopping channels are all common traditional direct marketing tools.

Which major promotion category makes use of displays discounts coupons and demonstrations?

Mass media still captures the majority of the promotional budget. Hence, option D is the correct answer.

Which of the five major promotion tools include building?

Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?.
sales promotion..
personal selling..
direct marketing..
public relations..

Which promotional tool is associated with building up positive corporate image and handling unfavorable corporate stories and events?

Public relations - Building good relationships with the company's various publics by obtaining favorable publicity, building up a good "corporate image," and handling or heading off unfavorable rumors, stories, and events.