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Book of Proof2nd EditionRichard Hammack 340 solutions What compiles customer information from a variety of sources and segments?CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks.
What is an organization performing when it asks questions such as which customer are at risk of leaving?CRM Predicting technologies are the ones that help an organization to predict the behavior of the customers like which customers are unsatisfied and are on a verge of leaving. Hence, when a organization asks questions like 'which customers are at risk of leaving, it is involved in CRM predicting technologies.
What maintains customer contact information and identifies prospective customers for future sales quizlet?a sales and operational CRM technology; maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information.
What are the three components of the RFM formula?The recency, frequency, monetary value (RFM) model is based on three quantitative factors namely recency, frequency, and monetary value. Each customer is ranked in each of these categories, generally on a scale of 1 to 5 (the higher the number, the better the result).
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What helps an organization segment their customers into categories such as best and worst customers?
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