The terms “data” and “information” are often used interchangeably, but they actually aren’t the same. There are subtle differences between these components and their purpose. Data is defined as individual facts, while information is the organization and interpretation of those facts. Show
Ultimately, you can use the two components together to identify and solve problems. Below, take a deeper dive into data vs information and how these elements can be applied in a business environment. What Is Data?Data is defined as a collection of individual facts or statistics. (While “datum” is technically the singular form of “data,” it’s not commonly used in everyday language.) Data can come in the form of text, observations, figures, images, numbers, graphs, or symbols. For example, data might include individual prices, weights, addresses, ages, names, temperatures, dates, or distances. Data is a raw form of knowledge and, on its own, doesn’t carry any significance or purpose. In other words, you have to interpret data for it to have meaning. Data can be simple—and may even seem useless until it is analyzed, organized, and interpreted. There are two main types of data:
What Is Information?Information is defined as knowledge gained through study, communication, research, or instruction. Essentially, information is the result of analyzing and interpreting pieces of data. Whereas data is the individual figures, numbers, or graphs, information is the perception of those pieces of knowledge. For example, a set of data could include temperature readings in a location over several years. Without any additional context, those temperatures have no meaning. However, when you analyze and organize that information, you could determine seasonal temperature patterns or even broader climate trends. Only when the data is organized and compiled in a useful way can it provide information that is beneficial to others. The Key Differences Between Data vs Information
Examples of Data vs InformationTo further explore the differences between data and information, consider these examples of how to turn data into insights:
How Businesses Can Leverage Data and InformationWhy does the distinction between data vs information matter for businesses? Organizations that prioritize collecting data, interpreting it, and putting that information to use can realize significant benefits. When used correctly, data (and the information that’s gleaned from it) can drive smarter and faster business decisions. For example, a company might gather data about the performance of their ads or content. They could organize and interpret that data to produce a wealth of insights, like what types of graphics, phrases, and even products are most appealing to their customer base. They may also be able to develop a more comprehensive understanding of their target audience, which can help them make decisions about future offerings, branding, and communication preferences. The right data can lead to nearly limitless information and insights—all invaluable for decision-making. However, there can be several roadblocks to creating that sort of data-driven organizational culture. For example, different teams may collect and maintain disparate sets of information. Without a central database, others in the company can’t interpret or benefit from that data. In addition, if no one consistently oversees the data, the data may not be of adequate quality for interpretation—and as a result, any information derived from that data could be misleading or inaccurate. To create a truly effective data-driven culture, it’s critical that you maintain the information and insights gleaned from data in a centralized source that’s available organization-wide (like a knowledge management system), implement protocols to ensure data quality, and cultivate analytics skills across all departments. Data and information are both critical elements in business decision-making. By understanding how these components work together, you can move your business toward a more data- and insights-driven culture. Which refers to items of fact collected by an organization?Terms in this set (26)
data. Items of fact collected by an organization. Data includes raw numbers, facts, and words. information.
When electronic information is stolen the crime is readily apparent quizlet?When electronic information is stolen, the crime is readily apparent. Hackers are "persons who access systems and information without authorization and often illegally." An advance-fee fraud attack involves the interception of cryptographic elements to determine keys and encryption algorithms.
Is the result of processing raw data to reveal its meaning?Information is the result of processing data to reveal its meaning. Accurately, timely and relevant information is the key to good decision making, and good decision making is the key to organizational survival in a global market.
When information gatherers employ techniques that cross a legal or ethical threshold they are conducting?Principles of information security. |