Help companies stock and move goods from their points of origin to their destinations

Help companies stock and move goods from their points of origin to their destinations

Part 2

CHAPTER 4

THE MARKETING ENVIRONMENT

MULTIPLE CHOICE QUESTIONS

10. _________________ help the company to promote, sell, and distribute its goods to

final buyers.

a. Marketing intermediaries

b. Competitor networks

c. Suppliers

d. Service representatives

Answer: (a) Difficulty: (2) Page: 120

11. _____________ include resellers, physical distribution firms, marketing services

agencies, and financial intermediaries.

a. Marketing intermediaries

b. Competitor networks

c. Suppliers

d. Service representatives

Answer: (a) Difficulty: (2) Page: 120

12. Firms that help the company to stock and move goods from their points of origin

to their destinations are called:

a. financial intermediaries.

b. physical distribution firms.

c. suppliers.

d. marketing services agencies.

Answer: (b) Difficulty: (2) Page: 120

13. Which of the following would be an example of a marketing services agency?

a. a warehouse

b. a transportation firm

c. an insurance agency

d. an advertising agency

Answer: (d) Difficulty: (3) Page: 120

14. All of the following are considered to be a type of customer market EXCEPT a:

a. business market.

b. competitor market.

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Who help the company in stocking and moving of goods?

2) Distributors Distributors (or wholesalers) are companies that take inventory in bulk from producers and deliver a bundle of related product lines to customers. Distributors are also known as wholesalers.

What include banks Credit companies insurance companies and other businesses that help insure against the risks associated with the buying and selling of goods?

Financial institutions encompass a broad range of business operations within the financial services sector including banks, trust companies, insurance companies, brokerage firms, and investment dealers.

What provide the resources needed by a company to produce its goods and services?

Productive Resources required to produce goods and/or services are called factors of production.