It is an undisputable fact that business train will sputter along without a solid marketing approach. Marketing helps Business owners to gain and sustain customers’ attention and commitment. But like the saying goes; “Nothing good comes easy”. When one take into cognisance the fund that most successful companies pump into marketing (through Advertising, Public relations, Sales promotion, etc), it’s easy for the small business owner to find excuses for neglecting marketing. Most small businesses operate on a no-frills budget and many owners consider marketing something they can’t afford or a soft expense. Many business owners have said "I have to pay the bills. Marketing I can cut." True marketing is an expense that can be reduced or cut. The question that then arises is how without marketing do you propose to gain those much needed customers that mean sales. It’s cliché to say you have to spend money to make money, but it is absolutely true. If you do not effectively market your company, brand, image and products or services, you won’t be in business for long. This paper is therefore a journey into the Concept of Marketing, the various Marketing communication tools that can be used to enhance sales and elevate an organization’s position among its peers, and TEN suggested ways to take ones’ business to such elevated status. Show • Categorized under Marketing | Difference Between IMC and Marketing IMC vs Marketing “IMC” stands for “integrated marketing communications.” This article deals with the differences between marketing and marketing communications. Marketing The main strategies of marketing are: to identify customers who are interested, make sure that the customer is completely satisfied, and finally, to make sure that the customer stays with the service or product. In business management , marketing management is one of the most important components. Marketing is necessary for developing new markets. The markets which later develop due to over capacities. The main focus in this process is to shift the attention from production to what a customer actually wants and how to get their attention when you have developed a product or service which the customer is looking for. The most important marketing strategy is considered to be the identification of the needs of the consumers and customers, the ability of an organization to meet those needs and satisfy the customer, and be better at satisfying the customer than their competitors. IMC IMC is a process which deals with managing the customers and the relationships between product and consumer through communications. The communications efforts required for achieving this include creating and nourishing a relationship between customers and brands which are profitable. Such relationships are built by sending the right message to the customer and encouraging them to form a relationship and maintain it with the brand. IMC includes integration and coordination of sources, avenues, and communications tools within an organization in order to minimize the costs and maximize the effects and impacts on the customers. The primary components of IMC are: Corporate image, buyer behavior, brand management, and promotional opportunities. Summary: “Marketing” can be defined as a business or action of selling services and products and also promoting the services or products being sold; “IMC” stands for “integrated marketing communications.” It is a management concept where all the facets of marketing communications work together as one rather than as isolated aspects.
Search DifferenceBetween.net :Loading...  Cite Written by : Nimisha Kaushik. and updated on 2017, June 5 Articles on DifferenceBetween.net are general information, and are not intended to substitute for professional advice. The information is "AS IS", "WITH ALL FAULTS". User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages. What is the difference between marketing communication and integrated marketing communication?Marketing communications include advertising, direct marketing, public relations, and sales promotions. IMC is a concept of bringing together separate aspects or elements of marketing and communication to consumers to buy their products or services as a whole as one strategy.
What is IMC in marketing PDF?Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses' overall marketing strategy.
What is integrated marketing communication in marketing?The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
Why is it called integrated marketing communication instead of marketing communication?In other words, rather than having marketing, advertising, public relations, social media, and consumer/audience analytics be separate teams or efforts within an organization, integrated marketing communications encourages the integration of these disciplines to create a more powerful and concerted approach.
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Distinguish marketing communication with integrated marketing communication pdf
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