Which type of qualitative research involves a long time study of a person group organization or a situation and six to find answers why such thing occurs to the subject?

5 Types of Qualitative Research Methods

Qualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data.

Qualitative research is subjective in nature:
• Methods are designed to understand the lives of participants.
• The process is maintained on neutral lines without placing judgement on individual responses.
• Focus areas are cultures, societies and individuals.

Types of Qualitative Research methods:

1. Ethnography
Ethnography, one of the most popular methods of qualitative research, involves the researcher embedding himself or herself into the daily life and routine of the subject or subjects. Either as an active participant or an observer, the researcher experiences their customs, traditions, mannerisms, reactions to situations etc. first hand, sometimes for years. Geographical constraints could be a hindrance for the researcher.

Example of application: This on-the-field method can help companies in assessing how consumers use certain products or services, and accordingly develop new products or revamp existing products.

2. Narrative
In the Narrative method of qualitative research, the researcher gathers data or facts from one or two subjects through interviews, documents etc. over a period of time. Based on a theme, these are then pieced together (not necessarily in the same sequence) to derive answers and suggestions.

Example of application: A business can use this method to understand challenges faced by their target audience that can in turn be utilised for innovation and development of products.

3. Phenomenology
The Phenomenology qualitative research method is used to study an event or activity as it happens, from various angles. Using interviews, videos, on-site visits etc., one can add on to existing information using perspectives and insights from the participants themselves about the activity or event. It is primarily an experience or perception based research method.

Example of application: Universities can rely on this method to understand how students make their choices about applying to universities/colleges.

4. Grounded Theory
Grounded theory starts with a question or collection of data. Through systematic data collection and analysis, repetitive ideas or elements are coded, and codes are grouped or categorised. New theories may be formed based on these categories.

Example of application: A product-based company can use this method to understand how their customers use their products or individual features of their product or products.

5. Case study
The case study method is used to gather in-depth and detailed information about a subject, which could be any entity, organisation, event or something larger like a country. The nature of this qualitative research method can be explanatory or exploratory.

Example of application: For a business, case studies are a useful tool to formulate strategies, understand influences, devise new methods etc.

With open-ended questions, qualitative research methods produce results that are descriptive and inferences that are useful in breaking down complex problems into simpler components. The onus is on the researcher – he or she can change the course of the research based on the responses from or observations of the subjects.

Social science research often fits into one of two categories: qualitative or quantitative. Qualitative research focuses on human behavior from a participant's point of view, while quantitative research seeks facts found commonly across defined groups. Six types of qualitative research are widely used in business, education and government organizational models.

The six types of qualitative research are the phenomenological model, the ethnographic model, grounded theory, case study, historical model and the narrative model.

Phenomenological Method

Describing how any one participant experiences a specific event is the goal of the phenomenological method of research. This method utilizes interviews, observation and surveys to gather information from subjects. Phenomenology is highly concerned with how participants feel about things during an event or activity. Businesses use this method to develop processes to help sales representatives effectively close sales using styles that fit their personality.

Ethnographic Model

The ethnographic model is one of the most popular and widely recognized methods of qualitative research; it immerses subjects in a culture that is unfamiliar to them. The goal is to learn and describe the culture's characteristics much the same way anthropologists observe the cultural challenges and motivations that drive a group. This method often immerses the researcher as a subject for extended periods of time. In a business model, ethnography is central to understanding customers. Testing products personally or in beta groups before releasing them to the public is an example of ethnographic research.

Grounded Theory Method

The grounded theory method tries to explain why a course of action evolved the way it did. Grounded theory looks at large subject numbers. Theoretical models are developed based on existing data in existing modes of genetic, biological or psychological science. Businesses use grounded theory when conducting user or satisfaction surveys that target why consumers use company products or services. This data helps companies maintain customer satisfaction and loyalty.

Case Study Model

Unlike grounded theory, the case study model provides an in-depth look at one test subject. The subject can be a person or family, business or organization, or a town or city. Data is collected from various sources and compiled using the details to create a bigger conclusion. Businesses often use case studies when marketing to new clients to show how their business solutions solve a problem for the subject.

Historical Model

The historical method of qualitative research describes past events in order to understand present patterns and anticipate future choices. This model answers questions based on a hypothetical idea and then uses resources to test the idea for any potential deviations. Businesses can use historical data of previous ad campaigns and the targeted demographic and split-test it with new campaigns to determine the most effective campaign.

Narrative Model

The narrative model occurs over extended periods of time and compiles information as it happens. Like a story narrative, it takes subjects at a starting point and reviews situations as obstacles or opportunities occur, although the final narrative doesn't always remain in chronological order. Businesses use the narrative method to define buyer personas and use them to identify innovations that appeal to a target market.

What type of qualitative research involves a long

What is the qualitative research that involves a long

What type of research is about long

Which kind of qualitative research refers to a detailed study of a specific subject such as person group place and organization?