Want to know more about one of our programs? Would you like to join us? To work in sports events, you need a degree in communication or sports, some experience (internship or work-study) and above all…passion! Sports event management is everything that includes
the creation, organization and management of the fallout from a sports experience, limited in time and space. This sporting event is a form of entertainment that has spectators and participants. Participants showcase their athletic skills in a variety of physical and strategic challenges, much to the delight of spectators. Events can be held indoors and outdoors, and can be local, regional, national or international in scope. All sports are concerned but the popularity and media coverage
are not the same for all. On all scales, more than 2 million sporting events are organized each year. The sports events market represents more than 2% of the French GDP, which means a lot of opportunities in terms of jobs. Among the major sporting events are the Winter and Summer Olympic Games, the Paralympic Games, tennis tournaments (Roland Garris, Wimbledon, Australian Open, US Open, etc.), the Paris Dakar, the Tour de France, the Super Bowl, the Football World Cup, the 6 Nations
Tournament, the Champions League, the 24 Hours of Le Mans, the Route du Rhum, the Cricket World Cup, the Ryder Cup, and many more. Also noteworthy in recent years the advent of a new sport: esport. The esport event is no longer carried out by physical athletes but by digital athletes. The e-sport event often takes place online but it can also be physical, filling stadiums as big as soccer finals! What studies should I do to become a project manager for sports events?To become a sports events project manager, you need to have a degree in business or communications with a minimum of three years of higher education (bachelor’s degree), and ideally a master’s degree (five years of higher education). Sports event project managers are responsible for coordinating the logistics of a sports event. They work with athletes and coaches to develop the best possible experience for their audience. They are also responsible for ensuring that all tasks are completed on time and within budget. To develop all these skills and become a good sports event project manager, here are generally the studies done :
This type of position is also available for senior profiles (minimum 10 years of professional experience) who only have a bachelor’s degree but who have had their professional skills validated via a VAE or VAP. What are the qualities of a sports event project manager?They are multiple:
What is the salary for a sports event project manager?The qualities to make a good career in general and in sport in particular are: being sociable, having the will, organizational qualities, leadership … and knowing how to seize good opportunities when they arise! The main qualities to succeed in sports:
Frequently asked questions in the field of SportOur FAQ’s answer questions you may have about sports:
Partenaires et événements sportifs INSEEC
March 2022 RDV INSEEC Sport le 16 mars 2022, avec Lionel ROUX, Directeur de l’Open Sopra Steria de Lyon et ancien joueur de tennis professionnel Read more
January 2022 Rendez-vous INSEEC Sport : rencontre virtuelle avec François VASSEUR, Directeur Marketing de la Fédération Française de Football Read more
February 2022 RDV INSEEC Sport le 9 février 2022 avec Adrien BALDUZZI, Directeur Marketing et Événementiel à la Fédération Française Handisport Read more
January 2022 L’INSEEC, partenaire académique du Sportem ! Read more Updated 2 December 2022 What are the 4 main segments of the sports marketing industry?List the four segments of the sports marketing industry. The four segment of the sports marketing industry are marketing of the sport event, marketing of sport goods and services, marketing of other consumer and industrial goods, or services through the use of sport, and marketing of products to sporting events.
Which is a characteristic of an effective logo for a sport or an event?It should be elaborate and flashy. It should include clip art. It should be clear and simple. It should contain at least three colors.
What is an example of marketing the sport event?Super bowl ads, stadium ads, and athletes' endorsements are some of the most common examples of marketing we see daily when watching sporting events. Marketing through sports also helps create a brand image for a healthy, successful lifestyle that many people want to live.
What are the three main elements of sports and entertainment marketing?One model that provides a system for understanding and managing the complexities of the sports marketing environment. Includes three major components: the internal contingencies, the external contingencies, and the strategic sports marketing process.
|