98. Bob works for the Zinn Plumbing Company. After struggling with a particularly Show difficult job one day, he tells his supervisor, Miguel, that if he'd had a special type of wrench he could have finished the job much more quickly. Bob asks Miguel if the company would be willing to purchase the wrench. Miguel agrees that the wrench would be a good purchase, so the next day he approaches the company owner, Phyllis Zinn, and lays out for her all the reasons why the new wrench should be purchased. After listening to Miguel's presentation, Phyllis agrees that the wrench should be purchased and authorizes Miguel to pick one up from the plumbing parts distributor that afternoon. In this scenario: a. Miguel is both the buyer and the decider. b. Bob is both the influencer and the user. c. Miguel is both the gatekeeper and the influencer. d. Phyllis is both the initiator and the decider. e. Both Bob and Miguel are initiators, and Phyllis is the influencer. What are the roles in the buying center?A group, known as a buying centre, determines which materials are purchased for manufacturing or who is commissioned to provide a service. As its members have an enormous influence, they are important players in the B2B business and deserve special consideration within the customer journey.
Who makes the final decision in the buying center?Deciders. The decider is the person who makes the final purchasing decision. The decider might or might not be the purchasing manager. Purchasing managers are generally solely responsible for deciding upon routine purchases and small purchases.
Who or what determines the buying decisions in a democratic buying center?The buying center participant who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy.
What is a buying center quizlet?Users often initiate the buying process and help define product specifications. Buying centers. All those persons in an organization who become involved in the purchase decision.
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Which of the following is the member of the buying Centre who regulates the flow of information?
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