Which of the following is not a feature of next generation business intelligence applications quizlet?

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Terms in this set (58)

In the supply chain, components or parts are referred to as:
a) intermediate products.
b) downstream organizations and processes.
c)raw materials.
d) secondary products.
e) upstream materials, organizations, and processes.

A

Customer service modules in CRM systems provide tools for:
a) organizing effective marketing campaigns.
b) assigning and managing customer service requests.
c) identifying profitable and unprofitable customers.
d) managing sales prospect and contact information.
e) capturing prospect and customer data.

B

Customer relationship management systems typically provide software and online tools for sales, customer service, and:
a) public relations.
b) advertising.
c) human resources.
d) account management.
e) marketing.

E

Distribution and delivery of products to retailers is part of the:
a) upstream portion of the supply chain.
b) supplier's internal supply chain.
c) midstream portion of the supply chain.
d) external supply chain.
e) downstream portion of the supply chain.

E

________ software modules seek to enhance collaboration between a company and its selling partners.
a) SCM
b) SFA
c) DRM
d) PRM
e) ERM

D

Uncertainties in the supply chain often lead to:
a) the bull whip effect.
b) a reduction in safety stocks.
c) increases in inventory across all tiers.
d) strategic changes in production plans.
e) declines in production.

C

From your reading of the chapter's opening case, which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software?
a) Reduce inventory
b) Develop new products
c) Build a central planning function to coordinate demand, manufacturing and fulfillment
d) Improve the ability to predict what customers wanted to buy
e) Faster fulfillment of orders on a global scale

B

Which of the following is not a feature of next generation business intelligence applications?
a) Interactive dashboards for managers
b) Employee relationship management
c) The ability to provide ad hoc analysis for managers
d) The ability to use neural networks to recognize patterns in machine performance
e) The ability to include data from the Internet of Things (IoT)

B

Supply chain execution systems provide all of the following functions except:
a) tracking the flow of finished goods.
b) managing warehouse operations.
c) generating demand forecasts for products.
d) managing the financial information involving all parties.
e) managing materials.

c

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
a) Churn rate
b) Customer lifetime value
c) Cost per lead
d) Customer average value
e) Cost per sale

B

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system.
a) execution
b) planning
c) management
d) touch point
e) optimization

A

Major CRM products typically have all of the following service capabilities except:
a) customer satisfaction management.
b) service analytics.
c) returns management.
d) order management.
e) call center & help desk.

D

Which of the following would not be considered a contact point?
a) Email
b) Intranet
c) Retail store
d) Website
e) Facebook

B

Which of the following tools is used to analyze customer buying patterns?
a) Analytical CRM
b) Demand planning
c) Operational CRM
d) CLTV
e) SFA

A

Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application.
a) SOA
b) ERM
c) social media
d) PRM
e) business intelligence

E

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?
a) Supply chain planning system
b) Supply chain optimization system
c) Supply chain demand system
d) Supply chain execution system
e) Supply chain delivery system

D

A ________ is an interaction with a customer, such as telephone or customer service desk.
a) point of presence
b) sales point
c) point of service
d) client channel
e) touch point

E

A supply chain driven by actual customer orders is called a ________ model.
a) supply-based
b) market-driven
c) demand-driven
d) replenishment-driven
e) pull-based

E

Concurrent supply chains are made possible by which technology?
a) Extranets
b) ERP systems
c) The Internet
d) Just-in-time supply-chain technologies
e) Supply-chain management systems

C

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?
a) Rewrite the software to support the way the company's business processes work.
b) Select the business processes you wish to automate.
c) Map the software's business processes to the company's business processes.
d) Select the functions of the system you wish to use.
e) Map the company's business processes to the software's business processes.

D

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.
a) SOA
b) Complex
c) Marketing
d) Customer
e) SFA

E

The measurement of the number of customers who stop using or purchasing products or services from a company is called:
a) turnover percentage.
b) churn rate.
c) CLTV.
d) switching costs.
e) switch rate.

B

Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.
a) legacy systems
b) cloud solutions
c) ERP systems
d) e-business suites
e) middleware

D

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.
a) upstream; downstream
b) demand; continual
c) planning; execution
d) maintenance; development
e) push; pull

C

Enterprise software is built around thousands of predefined business processes that reflect:
a) the firm's culture.
b) industry benchmarks.
c) best practices.
d) cutting edge workflow analyses.
e) government regulations.

C

Which of the following is not true about enterprise systems?
a) Enterprise systems help firms respond rapidly to customer requests for information or products.
b) Enterprise software includes analytical tools to evaluate overall organizational performance.
c) Enterprise systems provide firm-wide information to help managers make better decisions.
d) Enterprise system data have standardized definitions and formats that are accepted by the entire organization.
e) Enterprise software is expressly built to allow companies to support their existing business practices.

E

Which supply chain planning function determines how much product is needed to satisfy all customer demands?
a) Customer planning
b) Demand planning
c) Order planning
d) Replenishment planning
e) Distribution management

B

The difference between push- and pull-based models is summarized by which of the following slogans?
a) Make what we push, not push what we sell.
b) Make what we sell, not sell what we make.
c) Pull what we make, not push what we sell.
d) Sell what we make, not make what we sell.
e) Push what we make, not pull what we make.

B

To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:
a) changing the ERP software as needed to match their own processes.
b) using only the pre-defined processes in the ERP software that matched its own processes.
c) retaining its legacy systems to operate as a backup to the new enterprise system.
d) using a cloud-based version of the ERP.
e) customizing less than 5 percent of the enterprise system processes.

E

Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except:
a) improving its bargaining power with suppliers.
b) reacting faster to market changes.
c) reducing the number of employees.
d) reducing the cost of raw materials.
e) standardizing business processes worldwide.

C

Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?
a) Events management
b) Lead management
c) Returns management
d) Channel promotions management
e) Customer satisfaction management

B

Enterprise systems improve management decision making in all the following ways except:
a) implementing standard definitions and formats worldwide.
b) improving forecasts of consumer behavior.
c) providing up-to-the-minute data on sales, inventory and production.
d) providing more accurate sales and production forecasts.
e) determining the profitability of products.

B

Using social networking tools to converse with customers is called:
a) PRM.
b) operational CRM.
c) social CRM.
d) analytical CRM.
e) ERM.

C

Selling a customer with a checking account a home improvement loan is an example of:
a) operational CRM.
b) direct marketing.
c) sales force automation.
d) cross-channel promotions.
e) cross-selling.

E

From your reading of the Soma Bay case study, the company implemented JD Edwards Enterprise One to solve all of the following problems except:
a) overtaxing of its data centers.
b) combining data from general ledger and other financial systems.
c) providing timely reports of profitability.
d) providing detailed financial data.
e) using JD Edwards' other integrated modules.

A

The total time it takes to complete a business process, from start to finish, is called its ________ time.
a) cycle
b) fulfillment
c) actualization
d) service
e) development

A

________ software modules deal with setting employee objectives, performance, and compensation.
a) PRM
b) SFA
c) SCM
d) DRM
e) ERM

E

Why isn't overstocking warehouses an effective solution for a problem of low availability?
a) It does not speed product time to market.
b) It is an inefficient use of raw materials.
c) It increases sales costs.
d) It increases inventory costs.
e) It lowers fill rate.

D

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?
a) Supply chain delivery system
b) Supply chain optimization system
c) Supply chain execution system
d) Supply chain planning system
e) Supply chain demand system

D

A supply chain driven by forecasts of consumer demand follows a(n) ________ model.
a) optimized
b) pull-based
c) build-to-stock
d) replenishment-driven
e) push-based

E

Supply chain planning systems perform all of the following functions except:
a) track the physical status of goods.
b) identify the transportation mode to use for product delivery.
c) determine where to store finished goods.
d) determine how much product to manufacture in a given time period.
e) establish inventory levels for raw materials and finished goods.

A

_______ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
a) Next-generation
b) Operational
c) Analytical
d) Employee
e) Partner

B

SFA modules in CRM systems provide tools for all of the following except:
a) managing sales prospect and contact information.
b) territory management.
c) sales forecasting.
d) managing customer service requests.
e) team selling.

D

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.
a) intermediate products
b) raw materials
c) natural resources
d) basic products
e) nascent products

B

Which of the following customer relationship management applications provides analysis of customer data?
a) Analytical SFA
b) Operational SCM
c) Operational CRM
d) Analytical CRM
e) Operational SFA

D

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
a) ripple
b) network
c) bullwhip
d) whirlpool
e) diffraction

C

Marketing modules in CRM systems provide tools for all of the following except:
a) identifying profitable and unprofitable customers.
b) qualifying leads.
c) assigning and managing customer service requests.
d) identifying opportunities for cross-selling.
e) capturing prospect and customer data.

C

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):
a) distribution channel.
b) value chain.
c) marketing channel.
d) information system.
e) supply chain.

E

The business value of an effective supply chain management system includes all of the following except:
a) increased inventory levels.
b) supply matched to demand.
c) faster time to market.
d) improved delivery service.
e) cost reduction.

A

The bullwhip effect can be countered by:
a) disintermediation.
b) implementing a CRM.
c) product differentiation.
d) globalization.
e) reducing information uncertainty.

E

CRM systems help businesses achieve which of the following business objectives?
a) Faster time to market with new products and services
b) Enhanced supplier intimacy
c) Automated production forecasts
d) Automated accounting processes
e) Enhanced customer intimacy

E

Walmart's continuous replenishment system is an example of a(n) ________ model.
A) push-based
B) enterprise-based
C) forecast-based
D) pull-based
E) supply chain optimization

D

Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes?
A) Groupware
B) ERP systems
C) CRM software
D) Process management software
E) Supply chain management systems

B

Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?
A) On Contract supplier's chain
B) Logistics supply chain
C) Downstream portion of the supply chain
D) Upstream portion of the supply chain
E) Supplier's internal supply chain

D

Operational CRM applications include tools for all of the following except:
A) calculating CLTV.
B) customer service support.
C) sales force automation.
D) call center support.
E) marketing automation.

A

Which of the following is not an example of next-generation enterprise applications?
Salesforce.com
Microsoft Dynamics 365
Social CRM
Apache Open for Business (OFBiz)
SAP S/4HANA

So far not SAP, or social crm

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.
A) bullwhip
B) just-in-time
C) frictionless
D) streamlined
E) safety-stock

B

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
A) Safety stock
B) Continuous replenishment
C) Perfect information
D) Demand planning
E) Just-in-time strategies

A

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