play a number of different roles within the brand portfolio. Show
Brands may expand coverage, provide protection, extend an image, or fulfill a variety of other roles for the firm. Each brand name product must have a well-defined positioning. In that way, brands can maximize coverage and minimize overlap thus optimize the portfolio. Marketing MCQ Marketing Chapter 8 A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
A) service Answer: B Learn More :Which of the following is a name Term sign symbol design or a combination?A brand is a name, term, sign or symbol, design or some combination of them is used to identify the products.
Is a name a term a sign a symbol a design or a combination of any or all of them that identify goods services and companies?According to the American Marketing Association (AMA), a brand is a 'name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition'.
Which of these is a name Term symbol design or combination of that identifies a seller's products and differentiates them from competitors products?A brand is a name, term, symbol, design, or a combination of these that identifies a seller's products and differentiates them from competitor's products.
Is a name Term sign symbol or design or a combination of these elements that is intended to identify the goods or services of one seller or a group of sellers?A brand is a name, term, sign, symbol, design, or a combination of these elements that is intended to identify the goods and services of a seller and differentiate them from those of competitors. A brand name is the part of the brand that can be vocalized.
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