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journal article Guidelines for Developing International Marketing StrategiesJournal of Marketing Vol. 37, No. 2 (Apr., 1973) , pp. 14-23 (10 pages) Published By: Sage Publications, Inc. https://doi.org/10.2307/1250046 https://www.jstor.org/stable/1250046 Read and download Log in through your school or library Alternate access options For independent researchers Read Online Read 100 articles/month free Subscribe to JPASS Unlimited reading + 10 downloads Purchase article $41.50 - Download now and later Abstract The formulation of international marketing strategies is requiring more sophisticated management approaches due to the increasing importance of international business operations. The authors examine the relevance of the E. P. R. G. framework (ethnocentrism, polycentrism, regiocentrism, geocentrism) as a guideline for international marketing strategies. Journal Information The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline? Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection.  Chapter 4 Exercises –Choose the best Answer 1) Natalya operates a retail store in Romania. She buys consumer electronics from vendors in China and Japan to sell in her store. Natalya is engaging in ________ A) importing B) licensing C) global sourcing D) franchising 2) Samanex Corporation maintains production facilities in 13 different countries on three continents. Each facility is managed by a native of the country where it is located. This practice is indicative of a(n) ________ attitude. A) polycentric B) multicentric C) ethnocentric D) geocentric 3) A(n) ________ attitude is the view that employees in the host country know the best practices for running their operations. A) polycentric B) ethnocentric C) geocentric D) regiocentric 4) Harley Davidson makes motorcycles but in its retail stores it also sells clothing, motorcycle accessories, jewelry, and many related products made by other companies. Harley Davidson is engaging in ________. A) licensing B) exporting C) global sourcing D) franchising 5) Which of the following is a multinational corporation that tailors marketing strategies to the host country's unique characteristics A) global company B) transnational organization C) borderless organization D) multidomestic corporation 6) While talking with her advisor at the university, Jane deduces that she has a(n) ________ attitude, as she has never traveled abroad and relates well only to people from her home country. Which of the following is a multinational corporation that tailors marketing strategies to the host country's unique characteristics Group of answer choices?The correct option is: C) multi-domestic corporation
The product's features and strategies adopted by the organization are based on its local environment, i.e. host country.
Which type of multinational corporation MNC centralizes its management and other decisions in the home country?A centralized global corporation has a central headquarters in the home country. Executive officers and management located there oversee the global offices and operations as well as domestic operations. They, rather than managers at local offices in foreign countries, make the key business decisions.
Which of the following is a feature of a Multidomestic corporation?They have a decentralized organizational structure and follow localized management by recruiting the managers from the local area of operations.
What decentralizes its management and other decisions to the local country?The answer A) multi-domestic corporation. Unlike a global company, the multi-domestic corporation uses a decentralized management structure that allows its individual units to make decisions for its local community.
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Which of the following is a multinational corporation that tailors marketing strategies to the host countrys unique characteristics?
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