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2 Learning Objectives Learning Objective 5.1: Explain the goals of effective business messages and the process for creating them. Learning
Objective 5.2: Identify the needs of your audience in the AIM planning process Learning Objective 5.3: Gather the right information and refine business ideas in the AIM planning process. Learning Objective 5.4: Develop your primary message and key points in the AIM planning process. Learning Objective 5.5: Explain and apply positive and other- oriented tone in business messages. LO5.1 Explain the goals of effective business messages and the process for creating them.
LO5.2 Identify the needs of your audience in the AIM planning process. LO5.3 Gather the right information and refine business ideas in the AIM planning process. LO5.4 Develop your primary message and key points in the AIM planning process. LO5.5 Explain and apply positive and other-oriented tone in business messages. 3 Chapter Overview Goals of effective business messages 4 The Process for Creating Business Messages (1 of 3) 5
The Process for Creating Business Messages (2 of 3) 6 Figure 5.1 Stages and Goals of Effective Message Creation 7 The Process for Creating Business Messages (3 of 3) 8 Jump
to Appendix 2 Long Image Description 9 The AIM Planning Process for Business Messages 10 Audience Analysis (1 of 2) 11 Audience Analysis (2 of 2) 12 Identifying Reader Benefits and Constraints 13 Considering Reader Values and Priorities 14 Estimating Your
Credibility 15 Gaining Credibility Set up a time to talk with your boss. Ask
your boss if you can take on any higher- responsibility projects. Make sure you fit in with the corporate culture in terms of professional dress and communication style. Attend a lot of meetings to get to know as many colleagues as possible. Create a professional blog about a niche area. To break out of a reputation as an inexperienced newcomer, consider the following options: Set up a time to talk with your boss. Explain your growth in various areas and ask for ideas
about improving your professional reputation. Ask your boss if you can take on any higher-responsibility projects. Make sure you fit in with the corporate culture in terms of professional dress and communication style. Attend a lot of meetings to get to know as many colleagues as possible. Participate appropriately. Create a professional blog about a niche area. 16 Idea Development (1 of 2) Developing
great business ideas 17 Idea Development (2 of 2) Identifying the Business Problem(s) 18 Analyzing the Business Problem(s) (1 of 2) 19 Analyzing the Business Problem(s) (2 of 2) 20 Clarifying Objectives: Message Structuring (1 of 2) 21 Clarifying Objectives: Message Structuring (2 of 2) 22 Setting Up the Message Framework 23 Jump to Appendix 4 Long Image Description 24 Jump to Appendix 5 Long Image Description 25 Logical Inconsistencies 26 Setting the Tone of the Message 27 Make Your Message More Positive 28 Concern for Others Avoid relying too heavily on the I-Voice. Respect the time and autonomy of your readers. Give credit to others. In every facet of business communication, focusing on others is important. It is a basic component of your credibility (caring). In content and form, your message should show that you have the interests of your audience in mind.
The following guidelines will help you demonstrate concern for others (also referred to as other-oriented language in some parts of the book): Avoid relying too heavily on the I-voice. Respect the time and autonomy of your readers. Give credit to others. 29 Sending the Right Meta Messages (1 of 2) 30 Sending the Right Meta Messages (2 of 2) 31 Chapter Takeaways Goals of effective business messages 32 Business Communication Chapter 5 Which of the following are accurate descriptions of the meta message of a business communication choose every correct answer multiple select question?Which of the following are accurate descriptions of the meta message of a business communication? It is the overall message conveyed by the communication and It is conveyed as a combination of content and tone. What are the five common characteristics of excellent business thinkers?(1) They clearly and precisely identify and articulate key questions and problems (2) they gather information from a variety of sources, (3) they make well-reasoned conclusions and solutions, (4) they remain open to alternatives to approaching and reasoning problems, and (5) they are skilled at communicating with ... When framing the primary message, authors of a business message should complete which of the following? compose a brief message statement. What are part of identifying business problems as a first step to solving them?5 quick steps for solving business problems. Define the problem. Ask yourself what the problem is. ... . Understand the root cause(s) of the problem. ... . List possible solutions to the problem(s) ... . Select the best possible solution. ... . Make a decision to take action.. What is most likely impact of slanting facts?What is the most likely impact of slanting facts? It reduces the credibility of a business message.
Which of the following are accurate descriptions of the Metamessage of a business communication?Which of the following are accurate descriptions of the meta message of a business communication? It is the overall message conveyed by the communication and It is conveyed as a combination of content and tone.
What are the three stages of the business writing process choose every correct answer?Writing is a process that can be divided into three stages: Pre-writing, drafting and the final revising stage which includes editing and proofreading.
When you write a business message which of these steps is usually not part of the process?Terms in this set (77) The process of developing business messages involves planning, writing, and distributing. The process of developing business messages is fairly straightforward: plan, write, and review. Distributing is not part of this process.
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