The energizing force that activates behavior and provides purpose and direction to that behavior is known as _____. Show Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?
Strong, relatively uncontrollable feelings that affect our behavior are known as _____. Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response? Kelly
is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____. Which term is often used interchangeably with the term "motivation"? Maslow's hierarchy of
needs is based on which premise? Maslow's hierarchy of needs includes all EXCEPT which of the following? In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives. Many victims of hurricane
Katrina were left without their homes, food, and water--basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals? Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers' _____ needs. Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance? Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige? Which of Maslow's needs involves the desire for
self-fulfillment, to become all that one is capable of becoming? For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing? In McGuire's classification of motives, which ones focus on the person's need for being adaptively oriented
toward the environment and achieving a sense of meaning? _____ motives deal with the need to reach satisfying feeling states and to obtain personal goals. ____ motives emphasize the individual as striving to maintain equilibrium. Which
motives emphasize development? Which of the following is NOT used to classify McGuire's psychological motives? Is the outcome of the behavior temporary or permanent? Which set of motives deals with our need to determine who or what causes the things that happen to us? The tendency of many consumers to discount claims made by sales people and ads is related to the need _____. The tendency of many consumers to discount claims made by sales people can be
explained in part by _____. Which of the following is a type of cognitive preservation motive? A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____. Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive? Which motives reflect needs for observable cues or symbols that enable people to infer what they feel and know? Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for _____. An advertisement theme of "do your own thing" is most likely to
be based on a need for _____. A substantial amount of brand switching when the current brand is satisfactory may be explained by the _____ motive. Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day.
This movie was in contrast with which need of Karen's? Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills? Stephanie is a working mother of two children. She has a stressful job, so she makes a point of
walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____. need for tension reduction A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need
for _____. Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____. Which need is activated when one's identity is threatened, motivating the person to protect his or her
self-concept and utilize defensive behaviors and attitudes? Consumers who purchase only popular brands because of insecurity are most likely influenced by the _____ motive. A consumer's need for reinforcement is _____.
Consumers who actively complain when a product is not satisfactory are probably fulfilling _____ need. An advertising theme such as "Serve Pepsi to your friends, they'll love you for it" is most likely based on _____ motivation. Kevin is shy and doesn't really like to be around others. Most of the others from his high
school that went to the same college he did got involved in student organizations, such as fraternities and sororities, business organizations, and religious groups, but Kevin didn't join anything. Kevin has a low need for _____. Which need results in the consumer playing various roles and gaining pleasure from adding new, satisfying roles and by increasing the significance of roles already adopted? A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation. The willingness to buy a particular product or service is known as _____. Motives that are known and freely admitted are called _____. When asked why he bought a specific automobile, Jeremy replied that is has good gas mileage, is rated one the best cars in terms of safety, and was in a moderate price range. These reasons reflect Jeremy's _____ motives. Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are
referred to as _____ motives. James begged his mother to buy him some high-top Converse shoes. When asked why he wanted these shoes, he said that he wanted them because they are comfortable. He really wanted them because his two best friends have them, and if he had them, he would be considered "cool," but he didn't want to tell his mother that. Wanting to appear "cool" to his friends represents which type of
motive? Which of the following is (are) designed to provide information on latent motives? Beyond projective techniques, a popular tool for identifying motives is _____? Raymond is conducting motivation research. He is using _____, which are
designed to provide information on latent motives. Since latent motives often are less than completely socially desirable, _____ are frequently used. While any given advertisement for a product may focus on only one or a few purchasing motives, the _____. Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting? Which of the following is true regarding consumers who are highly involved in a specific product category? "Get the best deals!" is an example
of a ______ ad. In which type of motivational conflict must a consumer choose between two attractive alternatives? Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which
type of motivational conflict is Nikki experiencing? Two prominent sets of motives under regulatory focus theory are termed _____. In regulatory focus theory, _____ motives revolve around a desire for growth and development and are related to consumers' hopes and aspirations. Regulatory focus theory suggests that ____. consumers will react differently depending on which broad set of motives is most salient.
_____ is an individual's characteristic response tendencies across similar situations. Which of the following is NOT a core trait in the Five-Factor Model of personality? Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly?
Which core trait in the Five-Factor Model of personality is manifested by an individual being moody, temperamental, and touchy? Erin is very imaginative and appreciative of all types of art. She is very creatively talented, and others come to her for novel solutions to problems because she tends to "think outside the box."
Which core trait best describes Erin? Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products? Gwen lives in Dijon, France. To her, French wine is the only wine worth drinking, and she would never consider drinking wine from California.
Gwen is exhibiting _____. Lori reads three newspapers a day and is always reading a book in the evening. She has a high need to engage in thinking, and she actually enjoys it. She likes to complete crossword puzzles and do other types of word games. Lori has a high need for _____. A consumer's propensity to pursue
differentness relative to others through the acquisition, utilization, and disposition of consumer goods is exhibiting _____. Among Toyota owners, reliability is a brand personality trait associated with ______. Which of the following is Toyota doing to fix its image problem? A set of human characteristics that become associated with a brand is referred to as _____. Which of the following is considered a dimension of brand personality? Whole Foods Supermarkets have been described as down-to-earth, honest, wholesome, and cheerful. Which
dimension of brand personality does this represent? Consumers have described Apple's iPod products, such as the MP3 music player and the new video player, as imaginative and up-to-date. The brand is also considered to be daring, changing the traditional media models. Based on this description, which dimension of brand personality best describes the iPod? Which of the following is NOT an advertising tactic used to communicate brand personality? Advertisements for BC Headache Powders usually show blue-collar workers using this product to obtain fast pain relief caused by their job (e.g., heavy lifting). Which advertising tactic is BC using to communicate its brand personality? Which of the following is a characteristic associated with emotions? Emotions are often triggered by environmental events. Which term is used to refer to the liking/disliking
aspect of a specific feeling? Which of the following is NOT considered an emotional dimension? Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing? Which emotion would be classified
under the "arousal" dimension of emotion? After a very negative service encounter, Sam vents his emotions and seeks emotional and problem-focused assistance from others. This is called? expressive support seeking Consumer ability to effectively cope with stressful situations relates to the concept of _______. Which of the following is FALSE regarding how emotional responses to advertising influence consumer behavior? Which need in Maslow's hierarchy reflects desire for love friendship affiliation and group acceptance?The social needs in Maslow's hierarchy include love, acceptance, and belonging. At this level, the need for emotional relationships drives human behavior. Some of the things that satisfy this need include: Friendships.
Which level of needs in Maslow's hierarchy includes love friendship?#3: Love and Belonging Needs
The third level of Maslow's hierarchy of needs is love and belonging needs. Humans are social creatures that crave interaction with others. This level of the hierarchy outlines the need for friendship, intimacy, family, and love.
Which stage of Maslow's hierarchy of needs requires love affection and acceptance?Belongingness, refers to a human emotional need for interpersonal relationships, affiliating, connectedness, and being part of a group. Examples of belongingness needs include friendship, intimacy, trust, and acceptance, receiving and giving affection, and love.
What are love needs according to Maslow?According to Maslow's (1943) hierarchy of needs, “the love needs” – which include striving for “love and affection and belongingness needs” (p. 380) – rank right after the basic physiological and safety needs; failure to meet these love and belongingness needs is associated with psychopathology.
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Which need in Maslows hierarchy reflects desire for love friendship affiliation and group acceptance?
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