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Add your answer:Earn +20 pts Q: When you construct an audience analysis questionnaire fixed-alternative questions are especially useful for getting at the strength of a respondent's attitudes? Write your answer... Made with 💙 in St. Louis Copyright ©2022 System1, LLC. All Rights Reserved. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Answers. Content: Materials based on The Art of Public Speaking, Eighth Edition by Stephen E. Lucas. © 2004 by the McGraw-Hill Companies. Copyright ©2001 The McGraw-Hill Companies,Inc. All rights reserved. Any use subject to the Terms of Use are observed as materials are only for student use in conjunction with the Lucas’ textbook and later editions. Privacy Policy McGraw-Hill Higher Education : The McGraw-Hill Companies. https://www.mhhe.com/catalogs/work/permissions.mhtml Multiple Choice Questions (Students are to indicate the best answer for each question by circling the correct letter.) 52. The primary purpose of speechmaking is to * a. gain a desired response from listeners. b. learn more about the speech topic. c. gain experience as a speaker. d. try out new ideas with an audience. e. display the speaker’s knowledge. 53. Audience analysis is an important factor in which of the following? a. selecting a topic b. organizing the speech c. choosing supporting materials * d. all of the above e. a and c only 54. Audience adaptation is an important factor in which of the following? a. choosing the speech topic b. preparing the speech c. presenting the speech * d. all of the above e. a and b only 55. Audience adaptation is an important factor in which of the following steps of the speechmaking process? a. formulating a specific purpose b. writing an introduction and conclusion c. choosing visual aids * d. all of the above e. a and b only 56. In her speech introduction, Kailyn asked, “Have you ever looked through old family photo albums and laughed at what people were wearing? Have you ever been amused by the bright colors, huge lapels, and crazy ties worn by characters in old TV shows? Like many of you I’ve noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source of amusement to my future children.” According to your textbook, by seeking to create a bond with her audience through emphasizing their common experiences and fears, Kailyn was engaging in * a. identification. b. stereotyping. c. ethnocentrism. d. comparison. e. inclusion. 57. To say that people usually want to hear about things that are meaningful to them is to say that people are a. empathic. b. eclectic. c. egotistic. d. egalitarian. * e. egocentric. 58. The process by which a speaker seeks to create a bond with listeners by emphasizing common values, goals, and experiences is referred to as by communication scholars. a. framing * b. identification c. egocentrism d. structuring e. affiliation 59. In her speech introduction, Suya said, “Though we are all very different, we are all students here at this university and we are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school.” According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Suya was engaging in * a. identification. b. stereotyping. c. ethnocentrism. d. comparison. e. framing. 60. The fact that audiences are egocentric means that a. listeners believe their cultural group is superior to all other groups. * b. listeners are concerned above all with how a speech will affect them. c. listeners interpret the speech through the speaker’s frame of reference. d. all of the above. e. a and b only. 61. What are the two types of audience analysis discussed in your textbook? * a. demographic and situational b. personal and impersonal c. occupational and educational d. psychological and sociological e. descriptive and analytical 62. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called? * a. demographic audience analysis b. psychological audience analysis c. background audience analysis d. situational audience analysis e. descriptive audience analysis 63. Which of the following is a demographic characteristic of a speech audience? * a. age b. interest c. size d. attitude e. knowledge 64. Which of the following is a demographic characteristic of a speech audience? a. interest b. attitude c. size * d. gender e. knowledge 65. As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in audience analysis. a. situational b. psychological * c. demographic d. preliminary e. descriptive 66. If you were giving a persuasive speech to a general audience on the issue of illegal immigration, the most important factor to consider when analyzing your audience would probably be its a. size. b. gender. * c. ethnic background. d. sexual orientation. e. education. 67. According to your textbook, which of the following is a demographic characteristic of a speech audience? a. knowledge about the subject b. attitude toward the speaker c. interest in the topic d. physical setting * e. cultural background 68. According to your textbook, which of the following is a demographic characteristic of a speech audience? a. their size * b. their sexual orientation c. their attitude toward the speaker d. their knowledge about the subject e. their attitude toward the occasion 69. According to your textbook, which of the following is a situational characteristic of a speech audience? a. gender * b. size c. religion d. group membership e. age 70. According to your textbook, which of the following is a factor in situational audience analysis? a. the audience’s cultural background b. the audience’s religious beliefs c. the audience’s group membership d. the audience’s gender * e. the audience’s attitude toward the topic 71. Which of the following is a factor to consider in situational audience analysis? a. gender b. group membership * c. attitude toward the topic d. all of the above e. a and c only 72. As explained in your textbook, audience analysis usually builds on the demographic analysis. a. psychological b. descriptive c. occupational d. background * e. situational 73. As the size of your audience increases, your presentation should usually become more * a. formal. b. flexible. c. extemporaneous. d. punctual. e. informal. 74. The will usually dictate how long a speech should be. a. size of the audience * b. occasion c. physical setting d. general purpose e. topic 75. Which of the following elements usually has the greatest impact on the length a speech should be? a. the audience’s disposition toward the topic b. the physical setting for the speech c. the audience’s attitudes toward the speaker * d. the occasion for the speech e. the group membership of the audience 76. According to your textbook, what are the three primary factors to consider when assessing an audience’s disposition toward a speech topic? a. gender, knowledge, and opinions b. interest, background, and age c. size, occasion, and group membership * d. knowledge, interest, and attitude e. background, situation, and gender 77. If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most important factor to consider when analyzing your audience would probably be its a. economic standing. b. group membership. c. gender. * d. age. e. education. 78. If you were giving a persuasive speech on Medicare to members of the American Association of Retired Persons (AARP), the most important factor to consider when analyzing your audience would probably be the * a. age of the audience. b. gender of the audience. c. audience’s attitude toward the speaker. d. physical setting of the speech. e. size of the audience. 79. Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its a. age. * b. group membership. c. education. d. ethnic background. e. knowledge of the topic. 80. Dimitri plans to give a speech to his classmates about the principles of physics behind the design of hybrid automobiles. The most important factor for Dimitri to consider when analyzing his audience is probably its a. age. b. group membership. c. attitude toward the speaker. * d. knowledge about the topic. e. size. 81. If you were giving an informative speech to your public speaking class about brain aneurysms, the most important factor to consider when analyzing your audience would probably be its a. gender. * b. knowledge about the topic. c. disposition toward the speaker. d. ethnic background. e. physical setting. 82. Nathan plans to give a speech to his classmates explaining how to encrypt data on their computers to remain safe from hackers. The most important factor he should consider when analyzing his audience is probably its a. group membership. * b. knowledge about the topic. c. disposition toward the occasion. d. attitude toward the speaker. e. cultural background. 83. You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be the a. age of your audience. b. audience’s attitude toward you. * c. physical setting for your speech. d. education of your audience. e. gender of your audience. 84. A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the city’s new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners’ a. gender. b. knowledge of the topic. * c. disposition toward the speaker. d. interest in the topic. e. cultural background. 85. If you were giving a persuasive speech to a general audience arguing that all children should be required to use standard English in the public schools, the most important factor to consider in audience analysis would probably be a. the age of the audience. b. the physical setting for the speech. * c. the ethnic background of the audience. d. the time of day for the speech. e. the size of the audience. 86. If you were giving an informative speech to a general audience on the presidency of John F. Kennedy, the most important factor to consider when analyzing your audience would probably be its * a. age. b. religion. c. economic standing. d. gender. e. group membership. 87. As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject of Social Security. The most important factor for Geraldo to consider when analyzing his audience is probably its a. occupation. b. gender. c. sexual orientation. d. education. * e. age. 88. If you were giving a persuasive speech on gun control to members of the National Rifle Association, the most important factor to consider in audience analysis would probably be the a. size of your audience. * b. group membership of your audience. c. economic standing of your audience. d. education of your audience. e. knowledge of your audience. 89. If you were giving an informative speech to a general audience on Global Positioning Systems technology, the most important factor to consider when analyzing your audience would probably be the a. group membership of the audience. b. size of the audience. * c. knowledge of the audience about the topic. d. gender of the audience. e. physical setting for the speech. 90. If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the a. physical setting for the speech. * b. knowledge of the audience about the topic. c. size of the audience. d. occupation of the audience. e. group membership of the audience. 91. Fran Breit, the golf pro at a local municipal course, has been asked by a social club to give a talk about how to play golf. What is probably the most important factor for Fran to consider in preparing her presentation? a. the age of the audience b. the racial background of the audience c. the time of day the talk will be given * d. the audience’s knowledge of the topic e. the audience’s disposition toward the speaker 92. Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its a. knowledge of the topic. b. disposition toward the speaker. c. cultural background. d. religious beliefs. * e. attitude toward the topic. 93. If you were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the a. sexual orientation of the audience. b. economic standing of the audience. c. gender of the audience. * d. age of the audience. e. education of the audience. 94. The major advantage of using fixed-alternative questions in an audience analysis questionnaire is that they a. enhance the credibility of the questionnaire. b. get below the surface of respondents’ beliefs. * c. produce clear, unambiguous answers. d. give respondents maximum leeway in answering. e. require that respondents give truthful answers. 95. When making up an audience analysis questionnaire, you should use questions to get at the strength of a respondent’s attitudes or feelings. * a. scale b. fixed-alternative c. leading d. open-ended e. interview 96. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every time they ride in a motor vehicle, which of the following would be the best kind of question to ask? a. scale question b. leading question c. fixed-alternative question d. demographic question * e. open-ended question 97. A questionnaire item that gives the respondent the widest freedom in answering is called a(n) a. inductive question. * b. open-ended question. c. leading question. d. scale question. e. informal question. 98. If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners had ever heard of the Salem witch trials, which of the following would be the best kind of question to ask? a. demographic question b. open-ended question c. leading question d. scale question * e. fixed-alternative question 99. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask? a. demographic question * b. open-ended question c. leading question d. scale question e. fixed-alternative question 100. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners’ attitudes for or against animal research, which of the following would be the best kind of question to ask? a. demographic question b. open-ended question c. leading question * d. scale question e. fixed-alternative question 101. The following question from a student audience-analysis questionnaire is an example of what type of question? The percent of the U. S. population who speak Spanish in their homes is closest to ___ 5% ___ 10% ___ 20% ___ 30% a. leading question b. open-ended question c. demographic question * d. fixed-alternative question e. scale question When you construct an audience analysis questionnaire scale questions are especially useful?The size of the audience is one of the factors to be considered in situational audience analysis. When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses. knowledge about the topic.
What are the 3 types of questions for audience analysis?Audience analysis is categorized into three types: demographic, psychographic and situational analysis.
What are the questions to be included in your audience analysis?Public Speaking: 10 Questions To Analyze Your Audience. Who are they? ... . Who are you? ... . What do they value? ... . How relevant is your topic to them? ... . How much do they already know about your topic? ... . How much do they need to know in order to accomplish your goals? ... . Do they view your topic favorably, neutrally, or negatively?. What are three kinds of questions used in questionnaires?Here are the types of survey questions you should be using to get more survey responses: Open-ended questions. Closed-ended questions. Rating questions.
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When you construct an audience analysis questionnaire fixed alternative questions are especially?
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