Question Answer Show
► MCQ Exam ON : Customer Driven Marketing Strategy
 The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
Important MCQ on Related Subject
Terms in this set (24)Sets with similar termsSets found in the same folderOther sets by this creatorVerified questions
QUESTION Carlsbad Corporation’s sales are expected to increase from $5 million in 2016 to$6 million in 2017, or by 20%. Its assets totaled $3 million at the end of 2016. Carlsbad is at full capacity, so its assets must grow in proportion to projected sales. At the end of 2016, current liabilities are$1 million, consisting of $250,000 of accounts payable,$500,000 of notes payable, and $250,000 of accrued liabilities. Its profit margin is forecasted to be 3%, and the forecasted retention ratio is 30%. Use the AFN equation to forecast the additional funds Carlsbad will need for the coming year. Verified answer
QUESTION Paladin Furnishings generated $4 million in sales during 2016, and its year-end total assets were$3.2 million. Also, at year-end 2016, current liabilities were $500,000, consisting of$200,000 of notes payable, $200,000 of accounts payable, and$100,000 of accrued liabilities. Looking ahead to 2017, the company estimates that its assets must increase by $0.80 for every$1.00 increase in sales. Paladin’s profit margin is 3%, and its retention ratio is 50%. How large of a sales increase can the company achieve without having to raise funds externally? Verified answer Recommended textbook solutions
Other Quizlet setsRelated questionsMarketing MCQ Marketing When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________. A. Measurable Answer: C. Substantial Get answer to your question and much more 41) Which of the segmenting strategies carries higher-than-average risks in consumer markets?A) concentratedB) massC) differentiatedD) undifferentiatedE) multiple-segmentAnswer:A 44) Which of the following is the narrowest marketing strategy?B Get answer to your question and much more 49) The move toward individual marketing mirrors the trend in consumer ________.C Get answer to your question and much more 61) A company or store gains a(n) ________ by differentiating its products and delivering morevalue.A Get answer to your question and much more 62) A company or market offer can be differentiated along the lines of product, image, services,channels, or ________.A) pricesB) nonprice factorsC) peopleD) customer serviceE) locationAnswer:C 66) A brand difference is worth establishing and promoting to the extent that it satisfies all of thecriteria below EXCEPT which one? Get answer to your question and much more What are the 3 factors in evaluating the market segment?Evaluating Market Segments: When evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.
How do you measure a market segment?You can evaluate the market potential of a segment by looking at the number of potential customers in the segment, their income and the number of people in the segment who need the kind of product you offer.
What is the size of market segment?Market Size: Research demographic statistics to find the population number of your segment. For example, if the market segment is U.S. college students, the market size is 20 million as research shows there are 20 million college students in the U.S.
When a business market segment is large or profitable enough to serve it is termed?Cards
|
When the size, purchasing power, and profile of a market segment can be calculated the market is
zusammenhängende Posts
Urheberrechte © © 2024 ketiadaan Inc.
