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Recommended textbook solutions Marketing Management15th EditionKevin Keller, Philip Kotler 177 solutions M: Marketing7th EditionDhruv Grewal, Michael Levy 143 solutions Marketing Essentials: The Deca Connection1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese 1,600 solutions
Marketing Essentials, Student Edition5th EditionMcGraw-Hill Education 1,600 solutions Traditional research form, als called scientific method, or postitivist research, and empirical science. It challenges the notion of absolute truth of knowledge, we cannot be "positive" about claims of knowledge. Based on Comte, Mill, Newton, Locke and Durkheim. Problems studied reflect need to identify causes that influence outcome. It is reductionistic, meaning to reduce idea into small discrete set of ideas to test. Knowledge gathered is based on observations. As laws and theories govern the world, these need to be tested and verified. Begins with theory, data collection supporting or refuting theory. Instead of saying they proved a theory they "fail to reject the hypothesis".
Terms in this set (58)Although quantitative and qualitative research methods have advantages, mixed methods researchers generally consider single approach or monomethod research studies to be ____________________________ in addressing many research questions. fully sufficient Limiting John Dewey suggested that good research provides the researcher with warranted assertibility. What is warranted assertibility? The belief that survey samples from the quantitative side of the research project will provide a place to begin planning for the qualitative side. The belief that with the proper mix of qualitative and quantitative research a researcher can ensure that his or her findings are absolutely true. The belief that qualitative research will provide a deductive foundation on which the quantitative research can be structured. The belief that although a researcher cannot provide absolute truth, high-quality research can provide evidence that will be good enough for most purposes. The belief that although a researcher cannot provide absolute truth, high-quality research can provide evidence that will be good enough for most purposes. Your claims have _________ ____________ when you have good evidence supporting your research claims. warranted assertibility Triangulation Seeks convergence, correspondence, and corroboration of results from different methods. Development Seeks to use the results from one method to develop or inform the other method, where development is broadly construed to include sampling and implementation as well as measurement decisions. Initiation Seeks the discovery of paradox and contradiction, new perspectives and new frameworks, and the recasting of questions or results from one method with questions or results from the other method. Expansion Seeks to extend the breadth and range of inquiry by using different methods for different inquiry components. If a mixed methods research study intends to uncover unique perspectives and inconsistencies, which of the following is considered the study's purpose? Triangulation Initiation In a mixed methods research study, when the researcher wants to focus on the purpose of complementarity , focus will be placed on the enhancement, illustration, and clarification of results from one method with that of another. Which of the following also falls under this purpose? Elaboration Elaboration What is purpose of a mixed method study that is conducted to extend the breadth and range of inquiry by using different methods for different inquiry components? Complementary Expansion On which principle do mixed methods researchers base their design and research? Relativism Pragmatism When designing a mixed methods study, which two factors must a researcher consider when combining qualitative and quantitative approaches? Time Order Research-approach emphasis What are the two primary differences between mono and multi-analysis techniques in mixed research? Choose 2 answers Types of data
analyzed The number of forms of analysis What are three strengths of mixed methods research?Choose 3 answers It uses strengths of one method to overcome the limitations in another method. It empowers local practitioners to contribute to knowledge. It provides stronger evidence for corroboration of findings through triangulation. It is useful for testing hypotheses constructed before data are collected. It provides stronger evidence for a conclusion through convergence. It is effective for testing and validating theories that have already been constructed. It uses strengths of one method to overcome the limitations in another method. It provides stronger evidence for corroboration of findings through triangulation. It provides stronger evidence for a conclusion through convergence. A study uses qualitative observation methods, followed by quantitative data analysis methods. This is an example of what kind of study conduct? Sequential Sequential By combining two or more research methods in a research study, researchers can make it less likely that what will happen? They will cover every aspect and perspective. They will make a mistake. Mixed research considers human thought and behavior to be partially predictable and have many sources of influence. Which of the following is also a view of behavior held by mixed researchers? Dynamic Dynamic If a mixed research study uses a nested concurrent sampling design, then which of the following best represents this design? Quantitative and qualitative data are collected at the same time on the same individuals who are participating in both the quantitative and qualitative phases of the study. Quantitative and qualitative data are collected at the same time, but with the qualitative sample being a subset of the quantitative sample. Quantitative and qualitative data are collected one after the other, but with the quantitative sample being a subset of the qualitative sample. Quantitative and qualitative data are collected at the same time, but with the qualitative sample being a subset of the quantitative sample. If a mixed research study uses a nested sequential sampling design, then which of the following best represents this design? Quantitative and qualitative data are collected one after the other on the same individuals who are participating in both the quantitative and qualitative phases of the study. Quantitative and qualitative data are collected one after the other, but with the quantitative sample being a subset of the qualitative sample. Quantitative and qualitative data are collected at the same time, but with the qualitative sample being a subset of the quantitative sample. Quantitative and qualitative data are collected one after the other, but with the quantitative sample being a subset of the qualitative sample. Which of the following is an important consideration before making the final decision to design a mixed study? Make sure the study will be published. Make sure the study being planned is feasible. Which analysis procedure focuses on decreasing the number of dimensions in the quantitative and/or qualitative data? Data consolidation Data reduction When qualitative and quantitative data are analyzed using qualitative techniques within a single study, this is reflective of which of the following? Monodata-multianalysis Multidata-monoanalysis The compatibility thesis states that quantitative and qualitative approaches can be used together in a single research study as long as researchers construct a thoughtful combination that will help to address their research question, as well as adhere to which of the following? Respect assumptions of quantitative methods over qualitative methods Respect assumptions of qualitative methods over quantitative methods Respect for the assumptions of each method equally Respect for the assumptions of each method equally Which of the following is an important consideration before making the final decision to design a mixed study? Make sure the study will be published. Make sure the study being planned is feasible. All of the following are types of mixed data analysis except __________. monodata-monoanalysis There are still some details of mixed research that remain to be worked out by research methodologists, including all of the following except __________. techniques for quantitatively analyzing qualitative data techniques for quantitatively analyzing qualitative data Some details of mixed research remaining to be worked out by research methodologists include problems of paradigm mixing, how to interpret conflicting results, and __________. mixed data analysis mixed data analysis Which analysis procedure focuses on taking quantitative and qualitative data findings and building a coherent whole? Data
integration Data integration Which mixed research purpose seeks to "use the results from one method to inform the other method" by including sampling and implementation? Expansion Development Which mixed research purpose seeks to "broaden the breadth and range of inquiry" by combining research methods? Development Expansion Which phrase refers to a researcher providing stronger evidence for a conclusion through convergence and corroboration of findings? Practical theory Principle of triangulation All of the following are limitations of mixed research studies, except : __________. It can concurrently study nomothetic (general) and idiographic (particularistic or local) causation and produce "practical theory" It is difficult for a single researcher to carry out both qualitative and quantitative research, especially if two or more approaches are expected to be done concurrently It is more time-consuming It can concurrently study nomothetic (general) and idiographic (particularistic or local) causation and produce "practical theory" All of the following are strengths of mixed methods research, except : __________. It can add insights and understanding that might be missed when only a single method is used Some of the details of mixed research remain to be worked out by research methodologists It has the ability to produce practical theory (i.e., theory that works locally) Some of the details of mixed research remain to be worked out by research methodologists Strength/Limitation of Mixed Methods It can provide fuller, deeper, more meaningful answers to a single research question. Strength Strength/Limitation of Mixed Methods: It is more time-consuming and more expensive. Limitation Strength/Limitation of Mixed Methods: Combining qualitative and quantitative research produces integrated knowledge that best informs theory and practice. Strength Strength/Limitation of Mixed Methods: It can address and answer a broader and more complete range of research questions and provide fuller answers. Strength Strength/Limitation: When conducted by a single researcher, it can be difficult logistically (especially in a concurrent design) and it requires the researcher to have deep knowledge of both qualitative and quantitative research. Limitation A study on 12th grade AP English Literature curriculum pulls test scores of students in one classroom for the quantitative phase of the study. A few weeks later, open-ended questionnaires are used to collect data from students in a different classroom in the same school for the qualitative phase. Nested concurrent Parellel A study on elementary math skills simultaneously collects classroom data using teacher interviews in its qualitative phase and individual students' achievement scores from that classroom in its quantitative phase. Identical sequential Multilevel concurrent A study on new technology integration collects ratings-scale questionnaire data from a middle-school's faculty for the quantitative phase. Evaluation of the data from the quantitative phase leads to in-depth observation of two of the middle school faculty for the qualitative phase that takes place two months later. Parallel concurrent Nested sequential When a researcher collects qualitative and quantitative data through a mixed version of one method of data collection such as a mixed questionnaire, this is known as what? Intermethod mixing Intramethod mixing A mixed methods researcher is studying the effect of recently changed curriculum standards. Which of the following would best reflect intermethod mixing data collection? Interviewing both teachers and students for insider perspectives Obtaining test scores and interviewing students When a mixed methods research study considers the relative weight given to quantitative or qualitative parts, or if one is the core part of the study, this is known as __________. time orientation decision paradigm/research-approach emphasis decision In the Mixed Methods Design Matrix, the use of a plus sign indicates __________. concurrent data collection in the mixed methods design concurrent data collection in the mixed methods design In terms of mixed methods design, "QUAN → qual" refers to __________. a predominately quantitative core design supplemented by qualitative approaches a predominately quantitative core design supplemented by qualitative approaches In mixed methods research, one important kind of legitimation or validity requires that the researcher strategically alternate between the qualitative or emic perspective and the quantitative or etic perspective. Through this process the researcher attempts to create an integrated viewpoint. When this is done successfully, the researcher will have achieved __________. weakness minimization validity inside-outside validity Most of the time, the mixed methods researcher collects qualitative and quantitative data. When this researcher makes appropriate claims from the quantitative data (perhaps a generalization was made from a random sample) and makes appropriate claims from the qualitative data (perhaps in-depth interviews provided deep understanding of the participants' perspectives), this researcher has achieved __________. inside-outside validity sample integration validity The researcher has obtained what kind of validity in mixed methods research when he or she has addressed the relevant various mixed validity types as well as the kinds of validity required for the qualitative and quantitative parts of the research study? sequential validity multiple validities Good mixed methods research understands and integrates the important ideas from the quantitative and qualitative data, findings, and perspectives. This is called __________. emic perspective meta-inference Mixed methods researchers reject which philosophical belief? Incompatibility thesis Incompatibility thesis The philosophy of ________________ is popular in mixed methods research. Realism Pragmatism Mixed methods researchers usually agree with the __________. realism thesis compatibility thesis The _______________ of mixed methods research often values the standard of determining what works for whom in particular contexts. Ontology Epistemology T/F: Mixed methods research assumes that thought and behavior are partially predictable and dynamic, and often complex. True Assumption of the reality of subjective (personal experience), intersubjective (e.g., languages and cultures), and objective or material realities (e.g., material reality that will be present when humans are long gone such as mountains, oceans, and stars) is part of the ___________________ of mixed methods research. Ontology Ontology T/F Mixed methods research employs a narrow-angle lens rather than a multi-angle lens of research focus. False T/F Mixed methods research contends that human behavior and thought is both complex and predictable to a degree. True Sets with similar termsNurs Research Ch. 6 4th ed with vocab22 terms gsayewhat Ch. 1221 terms shahin88 Ch. 15 Mixed Methods Research Design29 terms evelyn_gaspar Research Ch 9 Review Questions26 terms laura_wright7 Other sets by this creatorC224 Module 1010 terms SparklyBarkley Chemical Reactions Vocabulary15 terms SparklyBarkley C224 - Modules 1 &2: Knowledge and Practice of Ed…55 terms SparklyBarkley C224 Struggle Areas33 terms SparklyBarkley Verified questions
QUESTION Brooks Sporting Inc. is prepared to report the following 2016 income statement (shown in thousands of dollars). $$ \begin{matrix} \text{Sales} & \text{\$ 15.300}\\ \text{Operating costs including depreciation} & \text{12.240}\\ \text{EBIT} & \text{\$ 30.60}\\ \text{Interest} & \text{330}\\ \text{EBT} & \text{\$ 2.730}\\ \text{Taxes (40\\%)} & \text{1.092}\\ \text{Net income} & \text{\$ 1.638}\\ \end{matrix} $$ Prior to reporting this income statement, the company wants to determine its annual dividend. The company has 320,000 shares of common stock outstanding, and its stock trades at $37 per share. a. The company had a 25% dividend payout ratio in 2015. If Brooks wants to maintain this payout ratio in 2016, what will be its per-share dividend in 2016? b. If the company maintains this 25% payout ratio, what will be the current dividend yield on the company’s stock? c. The company reported net income of$1.35 million in 2015.Assume that the number of shares outstanding has remained constant.What was the company’s per-share dividend in 2015? d. As an alternative to maintaining the same dividend payout ratio, Brooks is considering maintaining the same per-share dividend in 2016 that it paid in 2015. If it chooses this policy, what will be the company’s dividend payout ratio in 2016? e. Assume that the company is interested in dramatically expanding its operations and that this expansion will require significant amounts of capital. The company would like to avoid transactions costs involved in issuing new equity. Given this scenario, would it make more sense for the company to maintain a constant dividend payout ratio or to maintain the same per-share dividend? Explain. Verified answer QUESTION Assume that yields on U.S. Treasury securities were as follows: $$ \begin{matrix} \text{Term} & \text{Rate}\\ \text{6 monts} & \text{4.69 \\%}\\ \text{1 year} & \text{5.49}\\ \text{2 years} & \text{5.66}\\ \text{3 years} & \text{5.71}\\ \text{4 years} & \text{5.89}\\ \text{5 years} & \text{6.05}\\ \text{10 years} & \text{6.12}\\ \text{20 years} & \text{6.64}\\ \text{30 years} & \text{6.73}\\ \end{matrix} $$ a. Plot a yield curve based on these data. b. What type of yield curve is shown? c. What information does this graph tell you? d. Based on this yield curve, if you needed to borrow money for longer than 1 year, would it make sense for you to borrow short term and renew the loan or borrow long term? Explain. Verified answer
QUESTION Identify and briefly compare the two leading stock exchanges in the United States today. Verified answer
QUESTION Which of the following statements is most correct? a. If a firm’s expected basic earning power (BEP) is constant for all of its assets and exceeds the interest rate on its debt, adding assets and financing them with debt will raise the firm’s expected return on common equity (ROE). b. The higher a firm’s tax rate, the lower its BEP ratio, other things held constant. c. The higher the interest rate on a firm’s debt, the lower its BEP ratio, other things held constant. d. The higher a firm’s debt ratio, the lower its BEP ratio, other things held constant. e. Statement a is false; but statements b, c, and d are true. Verified answer Recommended textbook solutionsMKTG: Principles of Marketing13th EditionCarl McDaniel, Charles W Lamb, Joe Hair 150 solutions Marketing Essentials, Student Edition5th EditionMcGraw-Hill Education 1,600 solutions
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MsAnderson111 Micro 160 (Webley) Exam 150 terms lpbouvier Anatomy and Physiology Midterm120 terms Gracie_Pace7 What of the following is a method in which both qualitative and quantitative data are collected and analyzed at the same time?A mixed methods research design is a procedure for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem.
What are the methods of data collection both qualitative and quantitative?– In quantitative methods, data collection uses closed questions in surveys, direct measurement, and digital data collection. In qualitative methods, data analysis is done through summarization, reduction and scoring, and in-depth analysis of individual cases.
When researchers use both qualitative and quantitative research it is called?Mixed methods research is the collection and analysis of both qualitative and quantitative data and its integration, drawing on the strengths of both approaches.
What type of research might collect quantitative data first and then use a qualitative study to help interpret the results?Explanatory Sequential Design - Two phase design where quantitative data is collected and analyzed first, then qualitative data is collected and analyzed based on the quantitative results.
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What of the following is a method in which both qualitative and quantitative data are collected and analyzed at the same time quizlet?
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