What is the way the product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?

Q: What is the way a product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?

According to Kotler, positioning is the way the product is defined by consumers on important attributes – the place the product occupies in consumers minds relative to competing products” (Kotler (2002), p. 269).

Market positioning
Arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers; formulating competitive positioning for a product and a detailed marketing mix.

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What is the way a product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?
What is the way the product is defined by consumers on important attributes?
Which show consumer perceptions of their brands versus competing products on important buying dimensions?
What do you mean by product segmentation?

Market segmentation
Dividing a market into direct groups of buyers who might require separate products or marketing mixes; the process of classifying customers into groups with different needs, characteristics or behaviour.

Market targeting
Evaluating each market segment's attractiveness and selecting one or more segments to enter.

Marketing control
The process of measuring and evaluating the results of marketing strategies and plans, and taking corrective action to ensure that marketing objectives are obtained.

Marketing implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.

Marketing mix
The set of controllable marketing variables that the company blends to produce the response it wants in the target market. It goes about this by setting a strategy with either a 4P or 7P's framework.

Marketing strategy
The marketing logic by which the business unit hopes to achieve its marketing objectives. Marketing strategy consists of specific strategies for the target market, marketing mix and marketing expenditure levels.

Product mix (assortment)
The set of all product lines and items that a particular seller offers for sale to buyers.

Product position
The way the product is defined by consumers on important attributes; the place the product occupies in consumers' minds relative to competing products.

Target marketing
A set of buyers sharing a common need or characteristics that the company decides to target and serve.

Product’s position is the way the product is defined by consumers on important attributes- the place the product occupies in consumers’ minds relative to competing products. Products are made in factories, but brands happen in the minds of consumers.

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What is the way a product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?

According to Kotler, positioning is “the way the product is defined by consumers on important attributes – the place the product occupies in consumers' minds relative to competing products” (Kotler (2002), p. 269).

What is the way the product is defined by consumers on important attributes?

Product differentiation refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products.

Which show consumer perceptions of their brands versus competing products on important buying dimensions?

Positioning maps show consumer perceptions of their brands versus competing products on important buying dimensions.

What do you mean by product segmentation?

Product segmentation is when a company modifies its product into several different products in order to attract different kinds of customers or target different markets. Market segmentation simply modifies your marketing strategy in an effort to do the same.