What is the first thing you should understand when setting out to develop out of the box sales promotion ideas for your game event?

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Facebook Marketing, the Inbound Way
LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's
What should one understand first when setting out to develop out of the box sales promotion ideas for one's game or event?
Which of the following is an example of a sales promotion group of answer choices?
Why do traditional sales promotions often fail to increase attendance at sporting events quizlet?
What is a benefit of establishing good relationships with sports or event customers and fans?

Facebook Marketing, the Inbound Way

Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.

An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.

Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.

It’s not about being spammy, annoying, or deceiving.

If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it.

Ready? Let’s go.

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LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's

Question	Answer
A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:	Interior wall of the outfield
An athlete, a team, or a league are examples of	sport entities
Which of the following would NOT be a business’s sponsorship goal:	Encouraging competition
Who benefits from an effective sport/event entity sponsorship?	Sponsor, sport/event entity, and fans
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor	exclusive
Sponsorship opportunities are only available to large businesses in major cities	False, opportunities exist everywhere and in all sizes
Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area:	Movable billboard
Proper exploitation of sport/event sponsorships encourages	people to buy products
How does a professional sport team earn revenue when it permits its games to appear on television?	Selling broadcasting rights
When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the	sponsorship clutter
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to	adapt promotional messages for each market
A stadium deciding to place messages and team logos on electronic boards is an example of selecting	event signage.
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?	Endorsement
One of the features of sports events such as football games is that they are	unpredictable
Guilt by association, a striking team, and a team having a losing season are examples of sponsorship	risks
When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is	exploiting the sponsorship
What factor should receive the most attention when choosing a sport/event entity to represent the business?	The interests of the business’s target market
What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity?	Budget
The relationship between a sponsor and a sport/event entity is often described as a	partnership
The relationship between a sponsor and a sport/event entity is often described as a	is legally binding
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?	Stadium signage
The purpose of designing an event program that contains space for advertisements is to	generate more revenue
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?	Brand recognition
Why is sport/event sponsorship one of the fastest growing promotional activities today?	People are receptive to companies that sponsor their teams/events
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?	They want to reach the people who buy their products
Which of the following is one of the main features of a sport product:	Athletes
Which of the following is an example of ambush marketing:	Nonsponsoring business broadcasting commercials during an event
If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity.	negotiate
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information	included in a sponsorship proposal
How is sponsorship success measured?	Return on investment
When you ask, “How will my customers know about this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?	Determine how to get the news out
Something that will fulfill a customer’s specific desire or need is a(n)	incentive
Marcus needs to generate some “out-of-the-box” sales promotion ideas, he’s thinking of creating a “coupon scavenger hunt” that sends fans all over town searching for free and discounted tickets. How was Marcus prepared for inspiration?	He’s putting a new twist on an old idea.
Conventional thinking, tried-and-true ways of doing things can be described as	inside the box
He’s not sure how to start, but he does know that the tournament’s marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?	He knows his target market
Sales promotion is a major part of sport/event marketing because	the industry is so highly competitive
Which of the following is an example of a sales promotion:	A 50-percent-off coupon
When you ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?	Determine delivery
Her boss tells her that while the promotion may work, it doesn’t generate the excitement they need for better public relations. What question did Kandace fail to ask herself about her idea?	Does this sales promotion fit with the overall marketing plan?
He suggests an “out-of-the-box” sales promotion in which league participants receive discount coupons to the local water park, but his boss doesn’t think that’s such a good idea. What question did Josh fail to ask himself about his idea?	Does this sales promotion reach my target audience?
She’s not sure how to start, but she knows that a competitor’s concert tour had great success last year with ticket contests on local radio stations. How is Shannon prepared for inspiration?	She knows her competition
. So she gathers all her colleagues together for a 30-minute meeting, and asks them to share as many ideas as they can during that time frame. How is Chelsea prepared for inspiration?	She’s brainstorming
Which of the following is not a benefit of “out-of-the-box” sales promotions:	You will break all previous ticket sales records
What is the first thing you should understand when setting out to develop “out-of-the-box” sales promotion ideas for your game/event?	There is no particular source or technique
When you ask, “What does this sales promotion offer to customers?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?	Determine incentive.

What should one understand first when setting out to develop out of the box sales promotion ideas for one's game or event?

What should one understand first when setting out to develop "out-of-the-box" sales promotion ideas for one's game or event? There is no particular source or technique. A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?

Which of the following is an example of a sales promotion group of answer choices?

Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

Why do traditional sales promotions often fail to increase attendance at sporting events quizlet?

Terms in this set (15) Why do traditional sales promotions often fail to increase attendance at sporting events? Traditional promotions lose their appeal. the industry is so highly competitive.

What is a benefit of establishing good relationships with sports or event customers and fans?

One of the main benefits of establishing and maintaining good relationships with sport/event customers and fans is that they become loyal and remain customers and fans for a long time.

What is the first thing you should understand when setting out to develop out of the box sales promotion ideas for your game event?

Facebook Marketing, the Inbound Way

LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's

What should one understand first when setting out to develop out of the box sales promotion ideas for one's game or event?

Which of the following is an example of a sales promotion group of answer choices?

Why do traditional sales promotions often fail to increase attendance at sporting events quizlet?

What is a benefit of establishing good relationships with sports or event customers and fans?

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