What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

  • What refers to the depth and breadth of details contained in a piece of textual graphic audio or video information?
  • What is information richness quizlet MIS?
  • How can information richness be improved?
  • What is difference between lean and rich media?
  • What is the best medium for communication?
  • How do you choose a good medium for communication?
  • Why is email considered a lean medium?
  • What is a rich medium?

tends to open up new markets and destroy old ones. occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave. Information Richness. refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

What is information richness quizlet MIS?

Information richness. Depth and breadth of details contained in a piece of information. Information reach. Measures the number of people a firm can communicate with all over the world. Mass customization.

What is information richness in communication?

information richness. The amount of information that a communication medium can carry and the extent to which the medium enables the sender and receiver to reach a common understanding.

What is a rich channel of communication?

Information richness refers to the amount of sensory input available during a communication. Information-rich channels convey more non-verbal information. For example, a face-to-face conversation is richer than a phone call, but a phone call is richer than an email.

How can information richness be improved?

The capacity or information richness of the media can be increased by manipulating one or more of the following attributes: (1) the medium’s capacity for immediate feedback, (2) the num- ber of cues and channels available, (3) language variety; and (4) the degree to which intent is focused on the recipient (Daft & …

What is difference between lean and rich media?

They classified “rich media sites” as those that included text, pictures, sounds and video clips, while the “lean media sites” contained only text.

Which medium has the least information richness?

Text messaging

What are lean media best used for?

According to the media richness theory, lean media (emails) was best used to reduce uncertainty and rich media (face-to-face) was best suited for reducing equivocality.

What is the best medium for communication?

television

How do you choose a good medium for communication?

To choose the best medium we need to ask ourselves a few simple questions.

  1. What’s my message and what do I want the other person to do as a result of receiving it?
  2. Who am I communicating with?
  3. How “rich “ is the information I am communicating ie.
  4. How likely is it that the receiver will need to ask clarifying questions?

What is meant by media lean?

1. Media with reduced capacity to carry information, with face-to-face communication being the standard by which others are judged. Asynchronous text communication for example is considered to be lean media, while full motion video/audio is considered to be rich.

What is the lean back experience?

‘Lean back’ has an image of someone relaxing on a couch with beer-in-hand, veging out. But the main ‘lean forward’ media experience, the PC-on-the-web, is more typically someone multitasking so much he is stupider. And ‘lean back’ is supposedly the mode that people read the newspaper in.

Why is email considered a lean medium?

Email, according to traditional media richness theory, was believed to be a lean media because it is text-based, asynchronous in nature, and incapable of transmitting non-textual cues, such as facial expressions, body language, and tone.

What is a rich medium?

1. A medium that more closely approximates the texture and depth of face-to-face communication.

What is a lean communication channel?

In communications, a channel is the means of passing information from a sender to a recipient. Rich channels: online meeting; video conference. Lean channels: teleconference; phone call; voice message; video (e.g., Facetime)

What is the depth and breadth of details?

Breadth of learning refers to the full span of knowledge of a subject. Depth of learning refers to the extent to which specific topics are focused upon, amplified and explored. Within any area of study, there will be both breadth and depth of learning, which increase as students advance their knowledge.

What is information richness quizlet?

Information richness. The amount of information that a communication medium can carry and the extent to which the medium enables the sender and receiver to reach a common understanding.

What is information reach?

Definition of reach: 'The breadth and saturation of an output's communication/dissemination. It describes the extent to which information is distributed, redistributed, and referred to by organisations and individual users'.

What are the four main types of ebusiness models quizlet?

The four main types of ebusiness models are (1) business-to-business (B2B), (2) business-to-consumer (B2C), (3) consumer-to-business (C2B), and (4) consumer-to-consumer (C2C).