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What is an added percentage or dollar amount added to the cost to determine its selling price?

Markup is the difference between a product's selling price and cost as a percentage of the cost. For example, if a product sells for $125 and costs $100, the additional price increase is ($125 – $100) / $100) x 100 = 25%.

What is the first step in the markup chain?

Markup is calculated by first subtracting the sale price of the item and the unit cost (the amount of money the company paid to produce it).

Which of the following is an example of a media vehicle?

A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).

Is a promotion strategy that uses digital elements to communicate and interact with customers?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.