What is a method for obtaining new ideas and solutions by focusing on problems?

BrainstormingA group method of obtaining new ideas and solutions is called brainstorming. The brainstormingmethod for generating new ideas is based on the fact that people can be stimulated to greatercreativity by meeting with others an d participating with organized group experiences. Althoughmost of the ideas generated from the group have no basis for further development, often a goodidea emerges.Problem inventory analysisProblem inventory analysis uses individuals in a manner that is analogous to focus groups togenerate new product ideas. However instead of generating new ideas themselves, consumers areprovided with a list of problems in a general product category. They are then asked to identifyand discuss products in this category that have the particular problem. This method is ofteneffective since it is easier to relate known products to suggested problems and arrive at a newproduct idea then to generate an entirely new idea by itself.CREATIVE PROBLEM SOLVINGCreative problem solving is a method for obtaining new ideas focusing on the parameters.BrainstormingThe first technique, brainstorming, is probably the most well known and widely used for bothcreative problem solving and idea generation. It is an unstructured process for generating allpossible ideas about a problem within a limited time frame through the spontaneous contributionof participants. All ideas, no matter how illogical, must be recorded, with participants prohibitedfrom criticizing or evaluating during the brainstorming session.

67Contact:0707 737 890Reverse brainstormingSimilar to brainstorming, but criticism is allowed and encouraged as a way to bring out possibleproblems with the ideas.SynecticsSynectics is a creative process that forces individuals to solve problems through one of fouranalogy mechanisms: personal, direct, symbolic and fantasy. This forces participants toconsciously apply preconscious mechanisms through the use of analogies in order to solveproblems.Gordon methodGordon method is a method of developing new ideas when the individuals are unaware of theproblem. In this method the entrepreneur starts by mentioning a general concept associated withthe problem. The group responds with expressing a number of ideas.Checklist methodDeveloping a new idea through a list of related issues is checklist method of problem solving.Free association methodDeveloping a new idea through a chain of word association is free association method ofproblem.Forced relationshipForced relationship is the process of forcing relationship among some product combination. It istechnique that asks questions about objects or ideas in an effort to develop a new idea.Collective notebook methodIt is method in which ideas are generated by group members regularly recording ideas.

Idea generation Meaning

• Idea generation Meaning
• Idea Generation Methods / Methods of Generating New Ideas for Entrepreneurs
  • 1) Focus groups
  • 2) Idea Generation and Evaluation (Brainstorming)
  • 3)  Problem inventory analysis
  • 4) Checklist Method
  • 5) Free Association
  • 6) Forced Relationship
  • 7) Collective Notebook Methods
  • 8) Attribute Listing

Idea generation is the process of creating, developing, and communicating ideas that are abstract, concrete, or visual. Idea generation is a creative process businesses use to generate new ideas, whether they’re tangible or intangible. It involves gathering ideas, research, testing, editing, or revising and ultimately implementing the plan.

Even with the wide variety of sources available, coming up with an idea to serve as the basis for the new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas, including focus groups, brainstorming, and problem inventory analysis.

Following are the  methods of generating ideas for the entrepreneurs:

1) Focus groups

A Focus group is an excellent method for generating and screening ideas and concepts. The Group of individuals providing information in a structured format is called a focus group. The group of 8 to 14 participants is simulated by comments from other group members in creatively conceptualizing and developing new product ideas to fulfill a market need.

2) Idea Generation and Evaluation (Brainstorming)

Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. The brainstorming method for generating new ideas is based on the fact that people can be stimulated to greater creativity by meeting with others and participating with organized group experiences.

Although most of the ideas generated from the group have no basis for further development, often a good idea emerges. Here, no criticism is allowed by anyone in the group.

3)  Problem inventory analysis

Problem inventory analysis is a method for obtaining new ideas and solutions by focusing on problems. However, instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category.

They are then asked to identify and discuss products in this category that have a particular problem. This method is often effective since it is easier to relate known products to suggested problems and arrive at a new product idea than to generate an entirely new idea by itself.

4) Checklist Method

In this method, a list of idea is developed through a list of related issues or suggestions. It helps to generate ideas in a systematic way. In the beginning when a problem is identified in the organization’s activity, a team is formed for suggestion to solve the problem. After that, team members develop list of issues to solve problem and if required they develop questions as well.

In the final stage, team members prepare a report accumulating all the issues and solutions of a problem for the submission to the management. This method is mostly used for developing new ideas on a specific area of idea.

5) Free Association

It is one of the simplest and effective method to generate new idea. In this method, first a word or phrase related to the problem is written down another and another with new word is developed. It attempts to add something new to the ongoing thought process, and creates a chain of idea ending with a new product idea.

6) Forced Relationship

This technique is the process of forcing relationship among some product combinations. In this technique, new ideas are developed by looking at production combinations which are not related to each other. It consists of comparing and contrasting a product with something completely different. This combination of contrast helps to generate new value to customers.

7) Collective Notebook Methods

This is the method of developing a new idea by group members regularly recording ideas. In this method a small notebook that easily fits in pocket is distributed to the participants. then they consider the problem and its possible solutions., recording idea at least one but preferably three times a day. This is the technique which can be used with a group of individuals who record their ideas and summarize it with the central coordinator.

8) Attribute Listing

This method is an idea of finding the requirement of the entrepreneur to list the attributes of an item or problem and then look at each from a variety of view point. This method develops a new idea by looking at the positive and negative view point.

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