Plan Your Market Entry Strategy: Selecting Initial Export MarketsDeveloping a Marketing PlanAs you develop your export plan and conduct international market research, you will be looking to narrow down your selection to the best foreign export markets. Selecting Initial Export Markets is the second of five videos in the Plan Your Market Entry Strategy set. This video will help further target your research: which similar products are selling in foreign markets, language and local cultural issues, product certification, pricing, and regional approaches to exporting.Last Published: 6/19/2018 How to Find the Best U.S. Export Markets
A Step-by-Step Approach to Market ResearchOnce you have obtained your export statistics, your company may find the following approach useful. It involves screening potential markets, assessing the targeted markets, and drawing conclusions. Show
Screening Potential MarketsStep 1: Identify Potential Markets
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