Answer the following questions and then press 'Submit' to get your score.
Question 1
Which of the following is NOT a strategic alliance?
a) Joint marketing campaign
b) Cooperative product development
c) Joint venture
d) Merger
Question 2
What is the most frequent internal motive for a strategic alliance?
a) Resource need
b) Risk limitation
c) Cost minimization
d) Current poor performance
Question 3
A partnership between companies in different lines of business, is called:
a) Vertical integration alliance
b) Diversification alliance
c) Shared supply alliance
d) International expansion alliance
Question 4
An alliance between a supplier and a buyer that agree to use and share skills and capabilities in the supply chain, is called:
a) Diversification alliance
b) Shared supply alliance
c) Complementary alliance
d) Vertical integration alliance
Question 5
What is the most important criterion for selecting an alliance partner?
a) Alliance partner must help the company towards a competitive advantage.
b) Alliance partner must be a multinational firm with a global market presence.
c) Alliance partner must come from the same culture.
d) Alliance partner must have similar assets.
Question 6
An optimal business partner in a successful international strategic alliance should have two key qualities:
a) Corporate culture fit and national culture fit
b) Partner-related criteria and task-related criteria
c) Cultural fit and trust
d) Strategic fit and cultural fit
Question 7
Why do alliances between a large Western multinational firm and an emerging economy firm often fail?
a) The cultural gap between partners is too large.
b) The partner objectives are very divergent.
c) The company size of partners is very different.
d) The organizational cultures of partners are different.
Question 8
What is "strategic control"?
a) Control over the production process within an organization, in the sense of determining how the employees of an organization perform their work.
b) The process by which one entity influences, to varying degrees, the behaviour and output of another entity through informal mechanisms.
c) Control over the means and methods on which the whole conduct of an organization depends.
d) Control over the production process within an organization, in the sense of determining how informal practices are performed.
Question 9
The average life span for a strategic alliance is about:
a) 10 years
b) 3 years
c) 7 years
d) 5 years
Question 10
What advantage comes from trust between alliance partners?
a) Trust enables partners to enter into detailed formal contracts.
b) Trust makes partners more willing to share information.
c) Trust increases relational risks.
d) Trust causes partners to cheat on each other.