Lee & Carter: Global Marketing Management 3e
Instructions
Answer the following questions and then press 'Submit' to get your score.
Question 1
Which of the following descriptions best describe the role of a supply chain?
a) The logistics of an organization's distribution strategy.
b) Physical distribution and payment collection.
c) The role varies based on the nature of the environment, but can include physical ownership, payment collection, and the inclusion of after-sales service, but never involves risk or responsibility for the product.
d) The role varies based on the nature of the environment, but can include sourcing, production, marketing, sales, after-sales service, and the acceptance of risk and responsibility for the product.
Question 2
There are a number of key influences on the selection of distribution strategy. Which of the following is generally recognized as a key influence?
a) Buyer behaviour
b) Producer's needs
c) Product type
d) All of the above
Question 3
Which of the following statements about the selection of an intermediary would be typically TRUE in respect of the distribution of fast moving consumer goods?
a) Market coverage and approach to order processing and fulfilment are important but the depth and width of lines carried by the intermediary and whether or not competitor lines are carried is irrelevant.
b) Market coverage, approach to order processing and fulfillment, and the depth and width of lines carried by the intermediary are important, but it is irrelevant whether or not competitor lines are carried.
c) Market coverage, approach to order processing and fulfillment, the depth and width of lines carried and whether or not competitor lines are carried by the intermediary are all important factors.
d) Market coverage, approach to order processing and fulfillment and whether or not competitor lines are carried by the intermediary are important, but the depth and width of lines carried are irrelevant.
Question 4
Collaboration between producers and intermediaries are evident in the concept of efficient consumer response. What does this concept involve?
a) Sharing information on customer complaints so that no complaints are overlooked (e.g. manufacturing problems which are reported to the retailer).
b) Sharing customer name and address information so that promotions target the same groups and hence reinforce marketing messages from other member of the supply chain.
c) Planning product recall processes so that in the event of a problem all customers are given the same information regardless of whether they speak to the manufacturer or the intermediary.
d) Working together to respond to customers' purchasing patterns and thereby ensuring that the right products are delivered to the marketplace on time.
Question 5
The management of an effective supply chain requires the coordination of a wide range of activities which include:
a) inbound logistics (e.g. purchasing and material releasing, inbound transportation, receiving, materials handling).
b) operations (e.g. inventory control and management, demand and supply planning, production planning).
c) outbound logistics (e.g. warehousing and distribution, outbound transportation).
d) all of the above.
Question 6
Prasad and Sounderpandian (2003) have identified the importance of __________________________________in shaping the location of operations, procurement networks and distribution deports.
a) country, supplier type and international supply chain strategy
b) country, industry type and international supply chainstrategy
c) country, industry type and channel availability
d) country, supplier type and channel availability
Question 7
There are a variety of forms of potential supply chain collaboration, which can be divided into three main categories:
a) vertical, horizontal and lateral.
b) vertical, horizontal and diagonal.
c) unilateral, multilateral and trilateral.
d) vertical, horizontal and multilateral.
Question 8
A modern supply chain should enable the organization to successfully compete in today's global market environment due to a number of reasons apart from which of the following?
a) Predictable but inevitable changes in supply chain relationships.
b) The increasing demand for low volume, high quality, customer and specific products.
c) Products have very short life cycles and very short development and production lead times.
d) Customers want to be treated as individuals.
Question 9
As an organization develops international sourcing experience, according to Monczka and Trent (1991: 3-4), it typically progresses through four phases of the internationalization of the procurement process. They are:
a) domestic sourcing, internal sourcing, international sourcing and global sourcing.
b) internal sourcing, domestic sourcing, international sourcing and global sourcing.
c) domestic sourcing, basic international sourcing, international sourcing and global sourcing.
d) internal sourcing, domestic sourcing, international sourcing and global sourcing.
Question 10
The transparency and quality of information flows, plays an important role in many parts of strategic supply chain management. The data which are often shared does not include which of the following?
a) The availability of resources
b) Status of performance
c) Status of processes
d) Internal recruitment policies