The ______ market environment includes customers, the company, and competitors.

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Chapter 2

 &lt;br&gt; Try the self-assessment questions below to test your knowledge of this chapter. Once you have completed the test, click on ‘Submit Answers for Grading’ to get your results. &lt;br&gt; &lt;br&gt;&lt;/span&gt; &lt;span class="randomAnswers"&gt; This activity contains 26 questions. &lt;p&gt; &lt;/p&gt;&lt;/span&gt; &lt;div class="wps_quiz_hide"&gt; &lt;a name="topofquiz1" id="topofquiz1"&gt; &lt;/a&gt; &lt;a name="topofquiz2" id="topofquiz2"&gt; &lt;/a&gt; &lt;form method="post" action="/wps/grader" name="quizForm"&gt; &lt;script language="javascript"&gt; document.write('&lt;input type="hidden" name="base_url" value="' + location.href + '"&gt;'); <input type="hidden" name="url_path" value="/ema_uk_he_blythe_essofmark_7e"> <input type="hidden" name="id" value="16627231"> <input type="hidden" name="timer" value=""> <input type="hidden" name="timer_hour" value=""> <input type="hidden" name="timer_min" value=""> <input type="hidden" name="timer_sec" value=""> <input type="hidden" name="timer_started" value=""> <input type="hidden" name="is_linking_host" value="false"> <input type="hidden" name="ispreview" value="false"> <table border="0" width="100%" cellspacing="0" cellpadding="0" class="problemTypeBkgd"> <tr align="center" valign="middle"> <td align="left" valign="top" height="9" width="10"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/ps_bkgd_upper_left.gif" alt="" width="9" height="9" hspace="0" vspace="0" border="0"></td> <td align="center" valign="top" height="9"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/pixel.gif" alt="" width="1" height="9" hspace="0" vspace="0" border="0"></td> <td align="right" valign="top" height="9"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/ps_bkgd_upper_right.gif" alt="" width="9" height="9" hspace="0" vspace="0" border="0"></td> </tr> <tr align="center" valign="middle"> <td align="center" valign="top" height="8"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/pixel.gif" alt="" width="1" height="1" hspace="0" vspace="0" border="0"></td> <td align="center" valign="top"> <table border="0" width="100%" cellspacing="3" cellpadding="0" class="problemTypeBkgd"> <tr align="left" valign="top"> <td height="1"></td> <td align="left" valign="top" rowspan="2"><h2 class="nostyle_inline"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/pixel.gif" alt="Question 1." width="1" height="5" hspace="0" vspace="0" border="0"><br><span class="multiChoiceQuestion">Factors which are common to business as a whole are called:</span></h2></td> </tr> <tr align="left" valign="top"> <td align="left" valign="top" width="60"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/problem_type_1.gif" alt="" width="37" height="26" hspace="0" vspace="0" border="0"><br><a href="https://wps.pearsoned.co.uk/ema_uk_he_blythe_essofmark_7e/253/64950/16627232.cw/hint/1/index.html" target="_blank" onclick="return openHint('/ema_uk_he_blythe_essofmark_7e/253/64950/16627232.cw/hint/1/index.html');"><img src="https://wps.pearsoned.co.uk/wps/media/objects/16237/16627202/_skins_/D/default_blue/hint_button.gif" title="Open Hint for Question 1 in a new window." alt="Open Hint for Question 1 in a new window." width="39" height="14" hspace="0" vspace="3" border="0"></a></td></tr> <tr align="left" valign="top"> <td align="left" valign="top">&nbsp;</td> <td align="left" valign="top"> <table border="0" cellspacing="5" cellpadding="0"> <script language="JavaScript"> <!-- var ans = new Array(); // the 0th element is just a placeholder ans[0] = new oAnswer(16627232, 0, '', false); ans[1] = new oAnswer(16627232, 1, 'the societal environment.', true); ans[2] = new oAnswer(16627232, 2, 'the macro-environment.', true); ans[3] = new oAnswer(16627232, 3, 'the micro-environment.', true); ans[4] = new oAnswer(16627232, 4, 'the external environment.', true); document.write(showAnswer(ans, 1, 'multiChoiceAnswer')); // -->

	Match the organisation with the activity. A matching question presents 3 answer choices and 3 items. The answer choices are lettered A through C. The items are numbered 25.1 through 25.3. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column. A trading group which has eliminated customs duties between member states Stabilisation of the world economy by providing selective support for countries Negotiating reductions in barriers to trade

	Match the word to the definition. A matching question presents 4 answer choices and 4 items. The answer choices are lettered A through D. The items are numbered 26.1 through 26.4. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column. Export of goods on the basis that the exporting firm or country will import an equal value of goods The effect by which some countries share cultural aspects The view that one’s own culture is superior to others
	The scale of the gap between the rich and the poor in a given country

Answer choices in this exercise appear in a different order each time the page is loaded.

Which form of market environment includes customers the company and competitors?

Are competitors part of the market environment?

What are the marketing strategies in a competitive environment?

Which four of the following are basic market competitive situations a company might face?