The best way to convey the you attitude is to express your message in terms of

While the Aristotle model of communication puts the speaker in the central position and suggests that the speaker is the one who drives the entire communication, the Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model.

In the SMCR model

The best way to convey the you attitude is to express your message in terms of

Let us now study the all the factors in detail:

S - Source

The source in other words also called the sender is the one from whom the thought originates. He is the one who transfers the information to the receiver after carefully putting his thoughts into words.

How does the source or the sender transfer his information to the recipient ?

It is done with the help of communication skills, Attitude, Knowledge, Social System and Culture.

M - Message

When an individual converts his thoughts into words, a message is created. The process is also called as Encoding.

Any message further comprises of the following elements:

C - Channel

Channel - Channel actually refers to the medium how the information flows from the sender to the receiver.

How does one know what the other person is speaking ? - Through Hearing.

How does one know whether the pasta he has ordered is made in white sauce or not ? - Through Tasting.

How does one know that there is a diversion ahead or it’s a no parking zone? - Through Seeing.

How will an individual come to know that the food is fresh or stale ? How do we find out the fragrance of a perfume ? - Through Smelling.

How will you find out whether the milk is hot or not ? - Through Touching.

All the five senses are the channels which help human beings to communicate with each other.

R - Receiver

When the message reaches the receiver, he tries to understand what the listener actually wants to convey and then responds accordingly. This is also called as decoding.

The receiver should be on the same platform as the speaker for smooth flow of information and better understanding of the message. He should possess good communication skills to understand what the speaker is trying to convey. He should have the right attitude to understand the message in a positive way. His knowledge should also be at par with the listener and must know about the subject. He should also be from the same social and cultural background just like the speaker.

There are several loopholes in the Berlo’s model of communication. According to the berlo’s model of communication, the speaker and the listener must be on a common ground for smooth conversion which is sometimes not practical in the real scenario.


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We have approached several young people to understand their vision and how they look at the society they live in and make it their own, from each one perspective

Alejandro Rojas

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Being young is a synonym of change, progress and future. Being young is, ultimately, facing challenges and creating or recreating a space for future full development. It means turning problems into opportunities and solutions and being the driving force of society. 

Today, on the International Youth Day 2020, we celebrate their visions and their choices, we celebrate “Youth Engagement for Global Action”, a slogan that seeks to highlight the ways young people engage at the local, national and global levels. 

Global challenges, like the coronavirus pandemic or climate change, as well as local issues, will have an effect on the future. It is time to see the extent to which this affects the youngest population and to advance solutions. People aged 14 to 29 years represent the largest generation in history.

We reached out to several Cuban youngsters to know about their visions, their roles in society as individuals and part of the population. From their individuality’s point of view, these young people look at the society in which they have to live and how to make it their own. They were posed with two questions, to which they had shared responses. What do you think is the role of young people these days? What are you doing from your position to help young people?

The group of people that goes from 14 to 29 years of age constitute the largest generation in history

Magdany Acosta Gallardo, 18 years old

Young people not only represent the future of our country, we are one of society’s main agents of change and progress. We have a great effect on economic development too. In this stage of our lives, we build many social relationships and develop a personality that defines us as a new generation. What we do when we become adults depends on how we think and act today. 

Yaicelín Palma Tejas, 27 years old

Young people only have one role and is the same they have always had. It does not change, because their role is actually changing everything, doing things better than before and injecting them with joy and energy.  

Being a journalist, I think my contribution as a champion of young people is to highlight our role as agents of change. As a young citizen, I join every call for autonomy and emancipation, which are challenges for everyone across the globe.

Carlos Alejandro Sánchez, 22 years old

I think young people play a crucial role today no matter the society they live in. We are the ones transforming, consciously or not, our reality, either at the university, at our workplace or in other spaces, and we do it by contributing with a new and updated vision to daily activities. It is our responsibility to make society evolve and stand up for our opinions in the best possible way.   

The opportunity of appearing in the media through radio or television every day, in addition to my presence in social networks, which are so popular nowadays, has undeniably helped me to convey messages and show my way of thinking to many more people than usual. Being able to have a positive influence on my generation and on others through my words and actions makes me very proud. For example, hosting a news programme or a show aimed at a young audience is a huge responsibility, but it has allowed me to prove that no matter how young you are, if you want something and are willing to fight for it, you can do it because everything in life is about perseverance and attitude.

Roxana Broche, 25 years old

Young people are the cornerstone of society and represent a generational renewal. This is something that has been said so many times, but the reality is that young people are the ones in charge of building a legacy.

As an actress, I think I can share my life and professional experiences to help and inspire young people, without saturating them with the message. The more one talks about life experiences, the more knowledge one can offer, and I think that is a key element, sharing knowledge so that other people can reuse it.

Anthony Bravo, 20 years old

I am lucky to be a young singer, but you also have a big responsibility when you have a voice; that is why my work at this time has been focused on conveying messages of wellbeing and trying to reproduce behaviours that contribute to personal growth which, in turn, drives a collective creation based on principles that put the fate of society before the fate of individuals. The best way to contribute with something positive to the community is to ensure our own wellbeing; humanity starts with the family.

Through my music, my lyrics, also as a design student and even as an active subject in our country, I’ve taken on as my duty to be a spokesman for ideas that I think are useful. I have put my time and ideas at the service of my generation.

Luis Daniel del Riego Carralero. 16 years old

At our age, our role in the world is to carry out some important functions for our society and eventually become responsible adults, committed to our time. For example, there are young people who are leading and paralyzing the world in a long fight against the lack of action of some to avoid global warming. We have proven that we can offer a better future and that we are willing to fight against all odds to achieve that.

Leslie Alonso Figueroa, 27 years old

Young people have the challenge, without forgetting the past, to fight for a fair world. Phobias and discrimination, male chauvinism, gender violence and racism are some of the challenges to overcome. Young people, from their area of actions, study or workplace must fight together in the ultimate pursuit of societies of rights, with everyone’s help and for everyone’s good.  

My job as a communicator and a professor is marked by the challenges of the world’s youth which are our challenges as well.  We are all living and coexisting in the same place where forces such as climate change or the new coronavirus make us rethink our strategies and roles to build the future we need.

Harold Naranjo, 20 years old

In my opinion, the role of young people nowadays is to be very productive and, even though there are some who may not find a specific purpose, I’m sure there are many who are able to fulfil their dreams, accompanied by music, dance, performing, communication and other artistic manifestations. All that is what I can see in a place like the Centre A+ Espacios Adolescentes, a programme that provides the opportunity to explore creative capacities and to which I feel lucky to belong!

In my case I had the chance to host radio shows as a way to reflect the different concerns of boys and girls who feel identified with the contents because we address topics of interest and skills that are useful to adolescents, young people and families in general to build together the society we want.  

Randol Betancourt Milian. 16 years old

Young people represent an important human resource within society since they act like agents of social change, economic development and progress.

How can a writer best convey the you attitude?

How can a writer best convey the "you" attitude? A. The "you" attitude is more than simply using particular pronouns. It's a matter of demonstrating genuine interest in your readers and concern for their needs.

Why should writers avoid phrases such as attached please find and we are in receipt of?

Why should writers avoid phrases such as, "attached please find" and "we are in receipt of"? They are stale and pompous. usually not effective, and is always inappropriate for formal and intercultural messages.

What is the best tone for most business messages?

"The business writer should strive for an overall tone that is confident, courteous, and sincere; that uses emphasis and subordination appropriately; that contains nondiscriminatory language; that stresses the "you" attitude; and that is written at an appropriate level of difficulty" (Ober 88).

Which of the following best helps apply you attitude on a sentence level?

Which of the following best helps apply you-attitude on a sentence level? In order to apply you-attitude, it is important to focus on the audience's point of view and avoid talking about feelings except to congratulate or to offer sympathy. In positive situations, you should use "you" more often than "I."