Media Planning Multiple Choice Questions1. The word Media came from the Latin word . Show
B. media C. medium D. mode Answer: A.middle 2. targets are those who have the power to affect the changes the campaign calls for . B. secondary C. tertiary D. priority Answer: A.primary 3. A is an estimation of a company’s promotional expenditures over a period of time. B. media planning C. media budget D. media scheduling Answer: A.media buying 4. is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used. B. frequency C. cumulative reach D. visibility Answer: A.reach 5. Sender of a media text has an access to feedback of the audience. B. indirect C. delayed D. crypted Answer: A.direct 6. A consumer must plan to act in a desired manner is also known as B. intention C. behaviour D. reaction Answer: B.intention 7.
The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column. B. word C. line D. paragraph Answer: A.centimeter 8. methods is a ” let’s not rock the boat” or “If something ‘s going well, why fix it ” way of setting budget. B. inflation adjusted C. case rate D. estimation Answer: A.status quo 9. number of unduplicated individuals or households reached by an advertising medium over a particular period. B. frequency C. cumulative reach D. visibility Answer: C.cumulative reach 10. Media is considered as Modern commodity because B. slow speed C. unreliable data D. high cost Answer: A.specialized technology 11. Research will tell you about your target audience’s local media habits . B. quantitative C. descriptive D. analytical Answer: A.qualitative 12. refers to a specific methods of media used by companies to deliver advertising messages to targeted customers. B. media mix C. media methodology D. media dispersion Answer: A.media vehicle 13. method is slightly modified version of the ‘Status Quo’ method. B. inflation adjusted C. case rate D. estimation Answer: B.inflation adjusted 14. is the average number of exposers amongst those who have been reached or have seen the ad atleast once. B. air – average issue readership C. circulation D. reach Answer: A. aots -average opportunity to see 15. is responsible for Media content. B. common people C. government D. competitor Answer: A.editor 16. indicates a percentage of target audience who is exposed at least once in a given period yo a particular media
vehicle . B. frequency C. market coverage D. market share Answer: A.reach 17. is the ability to aim a radio or TV program or programming at a specific, limited audience or consumer market. B. media concentration C. media mix D. media planning Answer: A.narrow casting 18. method is identical to the A-S method expect that
the budgeting is linked to the number of cases or units sold. B. inflation adjusted C. case rate D. estimation Answer: C.case rate 19. In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel. B. diary system C. stickiness index D. rating Answer: B.diary system 20. leads to aggression in society . B. good news C. authentic news D. live news Answer: A.fake news 21. Message weight is expressed in terms of gross impressions or rating points. B. net C. operational D. average Answer: A.gross 22. A is a publication that mostly covers one main topic. B. newspaper C. magazine D. pamplet Answer: A.newsletter 23. is the process of strategizing, negotiating and purchasing ad placements or inventory. B. media planning &buying C. media budget D. media scheduling Answer: B.media planning &buying 24. The comprises of two units , a remote to register the viewer details
and a channel monitoring device attached to the TV which records the channel being switched. B. diary system C. stickiness index D. rating Answer: A.peoplemeter 25. is a very common mass media product. B. politics C. women abuse D. scams Answer: B.politics 26. is not included in Electronic media . B. satellite tv C. cable tv D. letters Answer: D.letters 27. relates to consumers responding favorably to the message. B. explosion C. yeilding D. exposure Answer: C.yeilding 28. Deciding ideal media mix is linked to locating audience. B. class C. young D. old Answer: A.target 29. Inflation adjusted reveals the return on an investment after removing the effects of . B. inflation C. investment D. reccession Answer: B.inflation 30. Advertising, as a profession, is subject to certain standards . B. ethical C. unethical D. business Answer: B.ethical 31.
Media research is also called as _research. B. fashion C. subject D. status Answer: A.audience 32. TRP is related to _. B. mobile C. newspaper D. radio Answer: A.television 33. Media has four main characteristics; speed, reach, power & _. B. budget C. frequency D. cost Answer: C.frequency 34. The job of is to determine the best combination of media to achieve the marketing campaign. B. media strategy C. media mix D. media budget Answer: C.media mix 35. The word media came from the latin word . B. medical C. mix D. middle Answer: D.middle 36. is the study of the effects of the different mass media on social, psychological and physical aspects. B. media research C. media game D. media team Answer: B.media research 37. evaluation of data can be achieved through media research. B. unbaised C. unclear D. wrong Answer: B.unbaised 38. ABC stands for . B. automatic brightness control C. absolute braincontrol D. audit bureau of circulation Answer: D.audit bureau of circulation 39. Media planner helps in . B. media research C. financing D. communication Answer: B.media research 40.
is challenge of media planning. B. low income C. human resource D. loans Answer: A.media options 41. Media mix is very essential in order to achieve objective. B. management C. functional D. financial Answer: A.marketing 42. The represent the dominant majority in the society B. people C. editorial D. mass audience Answer: D.mass audience 43. refers to the special interest group in the society. B. normal audience C. target audience D. fixed audience Answer: A.specialized audience 44. Broad media class is a for carrying the advertisers message to the target audience. B. vehicle C. cart D. place Answer: B.vehicle 45. Unethical advertising is business. B. excellent C. ethical D. bad Answer: D.bad 46. ______________, in advertising, is a series of decisions involving the delivery of message to thetargeted audience. B. Media Objective C. Media Planning D. Media Strategy Answer: C.Media Planning 47. Every media plan begins with the ______________. B. market analysis C. media mix D. media strategy Answer: B.market analysis 48. The ______________ of target audience helps media planner to understand the mediaconsumption habit, and accordingly choose the most appropriate media mix. B. identification C. selection D. classification Answer: D.classification 49. ______________ describes what you want the media plan to accomplish. B. Media analysis C. Media mix D. Media strategy Answer: A.Media Objective 50. ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of
time. B. Reach C. CPM D. CPP Answer: B.Reach 51. ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time. B. Reach C. Continuity D. CPM Answer: A.Frequency 52. An effective media strategy requires a degree of
______________. B. media mix C. flexibility D. discontinuous Answer: C.flexibility 53. ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class. B. Media strategy C. Media objective D. Media selection Answer: D.Media selection 54. The implementation
of media plan requires ______________. B. Media mix C. Media buying D. Media selection Answer: C.Media buying 55. Media Buying refers to buying ______________ in the selected media. B. space C. vehicle D. time and space Answer: D.time and space 56. ______________ is a way of describing audience based on factors
such as age, gender, education level, town class, income etc. B. Psychographic C. Socio-economic D. Infographics Answer: A.Demographic 57. ______________ is a way of describing audience based on the their life style, attitudes,aspirations, habits etc. B. Psychographics C. Socio-economic D. Infographics Answer: B.Psychographics 58. Media ______________ is a primary goal of advertising media planning and buying. B. efficiency C. flexibility D. reach Answer: B.efficiency 59. Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time. B. random C. waves D. avails Answer: C.waves 60. A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. B. reader C. audience D. publisher Answer: C.audience 61. The average magazine draws half of its revenue from ______________ and half from circulation. B. audience C. subscribers D. advertising Answer: D.advertising 62. ______________ is a highly negotiable medium when it comes to pricing. B. Radio C. Television D. Internet Answer: B.Radio 63. A large amount of ______________ advertising is for retailers, local businesses and for promotions. B. magazines C. radio D. television Answer: C.radio 64. The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution. B. media expansion C. media buying D. media selling Answer: A.media brief 65. Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. B. newspaper C. radio D. new media Answer: D.new media 66. The advertising industry is passing through a transition phase with the emergence of the______________media. B. online C. interactive D. information Answer: B.online 67. New media is very cost-effective when compared to the traditional media and is
highly______________. B. requted C. resourceful D. result-oriented Answer: D.result-oriented 68. The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. B. TV C. radio D. outdoor Answer: A.web 69. Digital technology is changing the way ______________ relate to
products and markets. B. consumer C. delears D. industry Answer: B.consumer 70. Cyber consumers are not ______________. B. passive C. homogeneous D. heterogeneous Answer: C.homogeneous 71. Media ______________is a primary goal of advertising media planning and buying. B. expansion C. frequency D. efficiency Answer: D.efficiency 72. Frequency of ______________describes the number of times that your advertisement appears in themedia. B. exposure C. repetition D. insertion Answer: D.insertion 73. Advertising media do not operate in a vacuum: they must be part of the overall ______________andadvertising plans. B. media C. corporate D. campaign Answer: A.marketing 74. Advertisers use many factors other than the ______________ in their media analyses and plans. B. audience C. attributes D. influntials Answer: B.audience 75. Selectivity is related to ______________. B. relevance C. support D. coverage Answer: D.coverage 76. Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a______________message. B. normal C. complicated D. urgent Answer: C.complicated 77. ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. B. Contextual C. Traditional D. Website. Answer: A.Interactive 78. ______________ advertising is a type of online advertising commonly used for content based websites. B. Contextual C. Traditional D. Corporate. Answer: B.Contextual 79. ______________ technology is changing the way consumers relate to products and markets. B. New C. Digital D. Cyber Answer: C.Digital 80.
Cyber consumers are not ______________. B. segemented C. mass D. homogeneous Answer: D.homogeneous 81. e-Tailing will have to co-exist with __________ retailing. B. traditional C. mobile D. integrated Answer: B.traditional 82. ______________ the appropriate market segment has become ever more important when carrying oute-branding
campaigns. B. Positioning C. Targeting D. Implementing Answer: C.Targeting 83. Creating and securing a brand name in the physical world requires extensive marketing.______________. B. strategy C. effort D. media Answer: A.Research 84. Online marketing of all types offers superior measurability and track ability in comparison to
traditional______________. B. tactics C. research D. information Answer: B.tactics 85. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a______________ context. B. natural C. confined D. cultural Answer: D.cultural 86. __________ services are agencies that specialize in buying time and
space. B. Media planning C. Media buying D. Media organizing. Answer: C.Media buying 87. Media are the bridges that carry messages back and forth between companies and ______________. B. customers C. prospects D. influencers. Answer: B.customers 88. The challenge of media planning is becoming greater because the number of ways to sendbrand
messages is ______________. B. complicated C. increasing D. competitive Answer: C.increasing 89. Media planners begin their work by doing media ______________. B. message C. buying D. selling Answer: A.research 90. Media buying is the _____________of a media plan. B. scheduling C. evaluation D. execution Answer: D.execution 91. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the onesmost likely to have lifestyle and product – usage data in addition to______________ profiles. B. demographic C. audience D. brand Answer: B.demographic 92. In India media buyers and advertisers go mostly by______________ data to gauge which websitesto include in
their media plan. B. URL C. page views D. click Answer: A.com score 93. The pricing of ______________ advertising could vary across devices and access formats. B. broadcast C. digital D. out of home. Answer: C.digital 94. User registration or cookies can identify______________users. B. normal C. digital D. unique Answer: D.unique 95. A cookie is a file on the users browser that uniquely identifies _______. B. the buyer C. the seller D. the user Answer: D.the user 96. With ______________ there is a rise in metrics like cost per like and cost per fan. B. digital media C. broadcast media D. print media Answer: A.social media 97. Corporate events could be sub-classified into ______________ types. B. three C. four D. five Answer: B.three 98. ___________ has been the first to launch an innovative media buying / selling technique, throughits lastminute inventory.com, which auctions unsold media space online. B. Mudra Max C. Dentsu India D. JWT India Answer: C.Dentsu India 99. The talking newspaper innovative ad campaign was conceived by the Mudra Group for______________. B. HCL computers C. Barista Lavazza D. Volkswagen Answer: D.Volkswagen 100. A futuristic innovations (media planning) involves creating satellite imagery of the monogramor message to reach the desired geographic location and _________. B. action C. audience D. media Answer: C.audience 101. Customers’______________ have become the order of the day. B. information C. awareness D. knowledge Answer: A.endorsement B. advertisers C. subscribers D. analysts. Answer: B.advertisers 103. ______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds fortargeted news and information, downloadable images, and presentations. B. Websites C. Mobile advertising D. Interactive newsrooms. Answer: D.Interactive newsrooms. B. Rate cards C. Estimate D. Point-of-purchase. Answer: A.Pitch B. potential value C. prestige value D. creative value. Answer: C.prestige value B. Web C. Mobile D. e – marketing Answer: D.e – marketing B. Instant sharing C. Multi – model viewing D. Mobile invertising Answer:
B.Instant sharing B. Homogenous Consumers C. Cyber Consumers D. Diverse Consumers Answer: C.Cyber Consumers B. Reach – frequency identification C. Red – frequency identification D. Radio – frequency identification Answer: D.Radio – frequency identification B. Spot buys C. Spilit run D. Air time Answer: B.Spot buys B. Continuous scheduling C. Pulsing D. Flighting Answer: D.Flighting B. Flighting C. Continuous scheduling D. Zapping Answer: C.Continuous scheduling B. decreases C. intervention D. timing Answer: A.increases B. scheduling C. mix D. cost Answer: B.scheduling 115. The more media vehicles used with lots of different programs with more messages leaves theconsumes in a ______________. B. isolation C. composition D. clutter Answer: D.clutter B. customers C. audience D. individuals Answer: C.audience B. fragmentation C. identification D. seggregation Answer: B.fragmentation B. media management C. media traffic D. agency billing. Answer: C.media traffic B. non – traditional C. social D. new Answer: A.traditional B. CPR C. CPI D. CPM Answer: D.CPM B. Advertising messages C. Brand D. Channels Answer: B.Advertising messages B. Psychographics C. Behavioural Characteristics D. All of the above Answer:
D.All of the above B. For social media C. To deliver customized marketing messages to identifiable prospects D. For one way communication Answer: C.To deliver customized marketing messages to identifiable prospects B. The clients wishes C. Whims of the market D. Brand awareness Answer: A.Understanding customers wants and needs B. Low cost C. Multi-page combinations D. Their ability to address segmented audiences Answer: D.Their ability to address segmented audiences 126. One of the following is not strength of
magazines B. Quality reproduction C. Inherent design flexibility D. Deadline flexibility Answer: D.Deadline flexibility B. Mindful Theatre C. The Theatre of the Mind D. Surround Sound Answer: C.The Theatre of the Mind 128. In general, newspapers offer _________ as a media choice. B. High Selectivity C. Low impact D. Average impact Answer: A.Low Selectivity B. Low Impact C. Low Selectivity D. High Selectivity Answer: B.Low Impact B. Marketing Communications Mix C. Marketing Mix D. Media that allow two-way messages between company and consumer Answer: D.Media that allow two-way messages between company and consumer B. Newspapers C. Online Advertising D. Social Media Answer: B.Newspapers B. High Initial Production Cost C. High Impact and Dynamic Medium D. High Reach Medium Answer: B.High Initial Production Cost B. Spectaculars C. Transport D. Outdoor Billboard Answer: B.Spectaculars B. Difficult to Measure and Control C. Delivers Excellent Reach D. Demographic Flexibility Answer: B.Difficult to Measure and Control B. Television C. Newspaper inserts D. Yellow Pages Answer: A.Direct Mail B. Vehicle C. Does not support D. Channel Answer: A.Integrated media solution B. Time effective C. Measurable Results D. All of the above Answer: D.All of the above B. Display C. Classified D. Forums Answer: B.Display B. Press Advertising C. Electronic Advertising D. Media Advertising Answer: B.Press Advertising 140. A type of publication whereby the content is primarily focused on one particular type of Businessor Industry is called as B. Parallel Publication C. Trade Publication D. Yellow Publication Answer:
C.Trade Publication B. Horizontal Publication C. Parallel Publication D. Yellow Publication Answer: B.Horizontal Publication B. A promotional tool C. A faulty broadband connection D. An overabundance of messages Answer:
D.An overabundance of messages B. Wrong Statement C. Immoral Statement D. Correct statement Answer: D.Correct statement B. Research and tested formulas C. Both of the above D. None of the above Answer:
C.Both of the above B. Have knowledge of traditional as well as emerging and converging forms of media C. Monitor all social sites D. Know everything about newspapers Answer: B.Have knowledge of traditional as well as emerging and converging forms of media B. Segmentation C. Satellite radio has come on the scene D. Newspapers now use color Answer: B.Segmentation B. Subscriptions C. Metrics D. Newsstand Purchases Answer: A.Impressions B. CTR C. CPM D. CPR Answer: D.CPR B. A percentage of households tuned to TV C. The relative average cost to reach one thousand people D. A payment received for each action Answer: C.The relative average cost to reach
one thousand people B. The media environment has become fiercely competitive C. Media planning is less important than creative D. Independent media buying services specialize in media planning Answer: C.Media planning is less important than creative 151. One significant change in the paid-for media environment is B. Terrestrial and satellite radio offerings C. The number of print vehicles available D. The addition of cable TV Answer: A.The presence of social media sites B. Message Weight C. Media Kit D. Problem Solving Equation Answer: A.Media Plan 153. Media strategy and media tactics are B. Different C. Media Plan D. Media Process Answer: A.Same B. Frequency C. Reach D. Low involvement purchase decisions Answer: D.Low involvement purchase decisions B. The psychology of the consumer C. The study of media channel D. The study of product Answer: A.The study of populations B. The lifestyle habits, attitudes and values of the consumer C. The post code of the consumer D. Pattern of messaging Answer: B.The lifestyle habits,
attitudes and values of the consumer B. An intermittent pattern of high activity and low activity C. A continuous pattern of messaging D. Intermittent, intense activity within a continuous pattern Answer: B.An intermittent pattern of high activity and low activity B. The Number of times a reader is exposed to a message C. The total number of duplicated exposures D. The total number of unduplicated exposures Answer: D.The total number of unduplicated exposures B. Three exposures to the target audience C. All possible exposures to a target audience D. The number of times a reader is exposed to a message Answer:
D.The number of times a reader is exposed to a message B. All possible exposures to a given medium at a given time C. Both a and b above D. The standard for a communication message to have an impact on the consumer Answer: B.All possible exposures to a given medium at a given time B. Media Objectives C. A Media Flowchart D. A Media Plan Answer: C.A Media Flowchart B. Strategic Planning C. Controlling D. Managing Answer: B.Strategic Planning B. Mission C. Organizational Goals D. Vision Answer: D.Vision B. Vision C. Vision D. Strategic context Answer: A.Mission 165.
Organizational values are important because they: B. Help increase sales C. Help guide behavior and the recruitment and selection decisions D. Help define market research Answer: C.Help guide behavior and the recruitment and selection decisions B. Strategic Business Units C. Marketing Activities D. Business Development Units Answer: B.Strategic Business Units B. Setting the right mission and corporate goals C. Reviewing the current situations D. Formulating Strategy Answer: A.Defining marketing strategy B. Ebay C. Sainsbury s D. Amazon.com Answer: C.Sainsbury s B. Strengths, weakness, opportunities, threats C. Strategy, Work, openness, toughness D. Strategy, weakness, opinions, tactics Answer: B.Strengths, weakness, opportunities, threats B. Strategic leverage C. Conversion strategies D. Vulnerability Answer: C.Conversion strategies B. Strength C. Weakness D. Opportunities Answer: A.Threat B. Portfolio analysis C. Strategic market analysis D. Organizational analysis Answer: C.Strategic market analysis B. Divest Objectives C. Hold Objectives D. Growth Objectives Answer: A.Harvest Objectives B. The customer consistently perceives a positive difference between the products and services offered by a company and its competitors. C. The perceived difference results from the company’s relatively greater capability. D. The perceived difference persists for a reasonable period of time. Answer: A.The perceived difference results from cheaper price B. Hold Objectives C. Harvest Objectives D. Divest Objectives Answer: A.Niche Objectives 176. This type of growth refers to concentrating activities on markets and/or products that are familiar: B. Condensive C. Integrative D. Intensive Answer: D.Intensive B. Focus Strategy C. Cost leadership D. Market follower strategy Answer: C.Cost leadership 178. ___________ are about organizations seeking gaps in broad market segments or finding gapsin competitors’ product ranges. B. Differentiation C. Cost leadership D. Focus Strategies Answer: D.Focus Strategies B. Market Leader C. Market Follower D. Market Nicher Answer: B.Market Leader B. Existing products in existing markets C. New products for new markets D. New products for existing markets Answer: C.New products for new
markets B. Marketing program C. Budgeting D. Marketing Metrics Answer: D.Marketing Metrics B. Recency planning C. Pulsing D. Value added packages Answer: D.Value added packages B. Creative mix C. Advertising impression D. Advertising response curve Answer: B.Creative mix B. To understand the marketing problem C. To compare and select the best media within broad classes D. To tr Answer:
A.To determine what to communicate through ads B. It refers to total size of the audience for a set of ads or an entire campaign. C. It refers to the total number of unique people exposed to a medium during a given period of time. D. It refers to the duration of an advertising message or campaign over a given period of time Answer: C.It refers to the total number of unique people exposed to a medium during a given period of time. B. Reach C. Rating D. Gross impression Answer: A.Frequency B. The average number of times individuals or homes are exposed to the medium C. The total size of the audience for a set of ads or an entire campaign D. A measure of the number or percentage of the audience who receive enough exposures to truly receive the message Answer: D.A measure of the number or percentage of
the audience who receive enough exposures to truly receive the message B. Audience fragmentation increases effective reach. C. Repeated exposures to ads increase advertising success. D. Probable exposures increase with audience fragmentation. Answer: A.Incremental response to advertising diminishes with
repeated exposures. B. It refers to the specific types of people the advertiser wants to reach. C. It refers to all communications vehicles available to a marketer. D. It refers to local media that many consumers in a neighboring country inadvertently receive. Answer: D.It refers to local media that many consumers in a neighboring country inadvertently receive. 190. Which of the following is an advantage of using direct mail as a media vehicle? B. Larger than life C. Social Dominance D. Highly Personal Answer: D.Highly Personal B. Flighting C. Pulsing D. Bursting Answer: A.Blinking B. Quick response C. Regularity and frequency D. All of the above Answer: D.All of the above B. Loyalty and prestige C. Inflexibility D. Visual display Answer: C.Inflexibility B. Not mass coverage C. Not selectivity D. Group Coverage Answer: A.Human touch B. Research C. Media mix D. Deep impact Answer:
C.Media mix B. Create professional media C. Understand and use media D. Prepare for a career in media Answer: C.Understand and use media B. Offer analysis based on reason C. Warn us that ads sell us things we don’t need D. Condemn our emotional reactions to media Answer: B.Offer analysis based on reason B. Different professional ideas about media C. Computer, telephone, and mass media technologies D. Mass media and mass communication Answer: C.Computer, telephone, and mass media technologies B. Make many copies of a product C. Scale down the size of their products D. Charge higher prices than their competitors Answer: B.Make many copies of a product B. Privately owned and government controlled C. Privately owned and free from government control D. Mixed in terms of government and private ownership and control Answer: D.Mixed in terms of government and private ownership and control 201. What is ABC? B. American business corporation C. Audit Bureau of circulation D. American blood company Answer: C.Audit Bureau of circulation B. Reporter C. Regulator D. Gatekeeper Answer: A.Newscaster 203. The news of important public events appearing in the front sections of a newspaper, is called: B. Hard-news C. Feature News D. Investigative news Answer: B.Hard-news B. Roger C. Lasswell D. Osgood Answer: A.Schramm B. small C. limited D. local Answer: A.large B. United Press of Indonesia C. United Press International D. United pass of India Answer:
C.United Press International B. Visual Communication C. Non-Verbal communication D. Verbal communication Answer: C.Non-Verbal communication B. Outdoor Broadcast C. Official Beat D. Outside brand Answer: A.Outside Broadcast B. profit C. goodwill D. brand image Answer: A.customer satisfaction B. Media Objective C. Media Planning D. Media Strategy Answer: C.Media Planning B. market analysis C. mediamix D. media strategy Answer: B.market analysis B. identification C. selection D. classification Answer: D.classification B. Media analysis C. Mediamix D. Media strategy Answer: A.Media Objective B. Reach C. CPM D. CPP Answer: B.Reach B. Reach C. Continuity D. CPM Answer: A.Frequency B. mediamix C. flexibility D. discontinuous Answer: C.flexibility B. Media strategy C. Media objective D. Media selection Answer: D.Media selection B. Mediamix C. Media buying D. Media selection Answer: C.Media buying B. space C. vehicle D. time and space Answer:
D.time and space B. Psycho graphic C. Socio-economic D. D. infographics Answer: A.Demographic B. Psycho graphics C. Socio-economic D. Infographics Answer: B.Psycho graphics B. efficiency C. flexibility D. D. reach Answer: B.efficiency B. random C. waves D. avails Answer:
C.waves B. reader C. audience D. publisher Answer: C.audience B. Audience C. subscribers D. advertising Answer: D.advertising 226. —– ——-is ahighly negotiable medium when it comes to pricing. B. Radio C. Television D. D. Internet Answer: B.Radio B. magazines C. radio D. television Answer: C.radio 228. The ———- should be the formal summation of the advertising task that
the media planner will take on to a solution. B. media expansion C. media buying D. media selling Answer: A.media brief B. newspaper C. .radio D. new media Answer: D.new media B. online C. interactive D. information Answer: B.online B. requited C. resourceful D. result-oriented Answer: D.result-oriented B. TV C. radio D. outdoor Answer: A.web B. consumer C. dealers D. industry Answer: B.consumer B. passive C. homogeneous D. heterogeneous Answer:
C.homogeneous B. expansion C. frequency D. efficiency Answer: D.efficiency B. exposure C. repetition D. D. insertion Answer: D.D. insertion B. media C. corporate D. campaign Answer: A.marketing B. audience C. attributes D. influential Answer: B.audience B. New C. Digital D. Cyber Answer: C.Digital B. segmented C. mass D. homogeneous Answer: D.homogeneous B. traditional C. mobile D. integrated Answer:
B.traditional B. Positioning C. Targeting D. Implementing Answer: C.Targeting B. strategy C. effort D. media Answer:
A.Research B. control accounting system C. control adademic system D. conditonal account system Answer: A.Conditional access system B. total rating point C. total rate power D. television rating points Answer: D.television rating points B. 2006 C. 2007 D. 2008 Answer: C.2007 B. north testing system C. national television system D. national technology system Answer: A.national television study B. 1960 C. 1950 D. 1890 Answer: A.1940 B. Indian record survey C. Indian rate survey D. Indian rating system Answer: A.Indian readership survey B. BBB C. ACB D. AFC Answer: A.ABC 251. Media planning begins with B. market analysis C. profit D. planning Answer:
B.market analysis B. press court of india C. panel court of india D. pass council of india Answer: A.press council of India 253. The PCI established B. 1967 C. 1866 D. 1987 Answer: A.1978 B. 28 C. 14 D. 56 Answer:
B.28 B. newspaper C. press D. TV Answer: A.Media B. singal C. mix D. third Answer: A.plural B. organization rate gruop C. operating rate group D. open rate group Answer:
A.operations research group B. India council stand C. India court stands D. India clipping stands Answer: A.international clipping services B. strategy C. mix D. none Answer: C.mix B. limit C. constraints D. none Answer: C.constraints B. TV C. Magazine D. none Answer: B.TV B. cinema C. newspapers D. none Answer: A.websites B. Campaign C. audience D. none Answer: C.audience B. single C. based D. Easy Answer: B.single B. seen C. scanned D. none Answer: B.seen B. sales C. communication D. none Answer: C.communication B. result C. accountability D. none Answer: C.accountability B. decreased C. multiplied D. none Answer: C.multiplied B. profit C. sales D. none Answer: A.visibility B. non uniform C. fixed D. Same Answer: B.non uniform B. print C. benchmarking D. xerox Answer: C.benchmarking B. disloyal C. indifferent D. different Answer: A.loyal B. distribution C. discounted D. circulation Answer: D.circulation B. profit C. loass D. debenture Answer:
A.shares B. habitual C. interest D. fixed Answer: A.compulsion 276. Media strategy is based upon market _____. B. Persuasion C. Interaction D. Action Answer: A.Coverage B. Broad Development Index C. Bran D. Developed Index Answer: A.Brand Development Index 278. _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more. B. Indoor C. Primary D. Secondary Answer: A.Display B. Media C. Medium D. Mix Answer:
A.Middle B. Advertising Service Council of India C. Advertising Standar D. Corporation of India Answer: A.Advertising Standards Council of India B. Newspaper C. Magazine D. Letter Answer:
A.Newsletter B. 1940 C. 1942 D. 1950 Answer: A.1939 B. Media mix C. Media methodology D. media Answer:
A.Media vehicle B. print C. benchmarking D. xerox Answer: C.benchmarking B. 2012 C. 2013 D. 2014 Answer: A.2011 B. Pull C. Broad D. UP Answer: A.Push B. Media Objective C. Media Planning D. Media Strategy Answer: C.Media Planning B. identification C. selection D. classification Answer: D.classification B. reader C. audience D. publisher Answer: C.audience 290. The
______________ should be the formal summation of the advertising task that the media plannerwill take on to a solution. B. media expansion C. media buying D. media selling Answer: A.media brief B. TV C. radio D. outdoor Answer: A.web B. complicated C. increasing D. competitive Answer: C.increasing B. URL C. page views D. click Answer:
A.com score B. Mudra Max C. Dentsu India D. JWT India Answer: C.Dentsu India B. Homogenous Consumers C. Cyber Consumers D. Diverse Consumers Answer: C.Cyber Consumers B. decreases C. intervention D. timing Answer: A.increases B. customers C. audience D. individuals Answer: C.audience B. fragmentation C. identification D. seggregation Answer:
B.fragmentation B. non – traditional C. social D. new Answer: A.traditional B. Parallel Publication C. Trade Publication D. Yellow Publication Answer: C.Trade Publication 301. A statement about what an organization wants to become, which sets out an organization’s future, isreferred to as: B. Mission C. Organizational Goals D. Vision Answer: D.Vision B. Strategic leverage C. Conversion strategies D. Vulnerability Answer: C.Conversion strategies 303. This is something that at some time in the future may destabilize and/or reduce the potentialperformance of the organization: B. Strength C. Weakness D. Opportunities Answer: A.Threat B. Hold Objectives C. Harvest Objectives D. Divest Objectives Answer: A.Niche Objectives B. Focus Strategy C. Cost leadership D. Market follower strategy Answer: C.Cost leadership B. Creative mix C. Advertising impression D. Advertising response curve Answer: B.Creative mix B. Flighting C. Pulsing D. Bursting Answer: A.Blinking Media Planning Objective Questions with Answers Quiz Test Pdf DownloadWhat refers to the timing of the ad insertion in the media?The timing of media refers to the actual placement of advertisements during the time periods that are most appropriate, given the selected media objectives. It includes not only the scheduling of advertisements but also the size and position of the advertisement.
What is the primary goal of advertising media planning and buying?An advertising media plan is a strategy for marketing your business through certain media channels to achieve a business goal, such as raising brand awareness to obtain new customers.
What refers to a specific method of media used by companies to deliver advertising messages to target customers?
What is the step in media planning?The steps involved in media planning are market analysis, establishing the media objective, setting the strategy, implementation, and evaluation and follow-up.
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