Strategic market research: identifying products, services and technologies when performing

WHO WE ARE & WHAT WE DO

Evolved Thinking

At the crux of every successful business is a product or service that solves a problem for their customers. And it’s by understanding the people in your target market that companies can develop solutions...

Working side-by-side with your team, our consultants will help you achieve practical, commercially valuable outcomes for your business. With deep experience in designing qualitative and quantitative market research solutions, our research consulting team utilises our ground-breaking insights technology to deliver results in all areas that modern organisations need insights, across both B2C and B2B markets:

     -  Customer experience 
     -  Brand & communication research
     -  Market exploration
     -  Strategic ad hoc research 

Why choose Evolved?

Commercial Focus

We always take a commercial and strategic approach on all projects — ensuring we never lose sight of your goals.

Industry Knowledge

With decades of experience in financial services, retail, technology and FMCG, we know your territory and understand the best way to approach your customers.

Process

Insights and research consulting that is strategic and practical ​

Everything we do at Evolved Thinking is focused on the practical application of research outcomes, in order to achieve the commercial objectives of our clients. We don’t just conduct research for research’s sake.

From the beginning, we take a collaborative approach to understand your business needs and opportunities. Then, we create a custom research design that will address the range of project objectives — ensuring robust and representative samples, a valid survey design and rigorous analysis.   

Most importantly, we present our findings with an emphasis on data-driven recommendations and implementation strategies. Asking “What? So what? And now what?”, to help our clients understand the outcomes of our findings and identify initiatives to create positive change.

A snapshot of key areas of expertise

Quantitative & Qualitative Research
Concept Development | Ideation | Customer Experience | Executive Interviewing | Survey Design & Analysis
Data Analytics | Experimental Design | In-Market Testing | Sensory Testing | Price Testing | Brand & Advertising Testing 

Customer Experience

Systematically listening to customers is essential to creating a customer-centric organisation. From research to tracking, dashboard reporting, strategic insights and CX implementation, our research consulting firm offers a full end-to-end experience.

Brand and Communication Research

By combining years of research consulting with our Conversational AI technology, we are able to open up a whole new world of brand measurement and understanding. Our application of text analytics shows us why customers are buying your product (or not) — so your organisation can make informed business decisions.

Market Exploration

Unlike other market research agencies, we apply extensive analytical methods to uncover unique opportunities for our clients. Covering the basics of “Who are your customers? Which customers are the most valuable? And how do you communicate to your various customer types?” to much more complex aspects of market exploration.

Strategic Ad Hoc Research

For those who are looking to conduct custom market research, we work with you to create bespoke and sophisticated research designs to suit your needs. From price testing, to choice modelling, forecasting, and experimental designs, we develop customised research projects to support data-driven business decisions.

RESULTS

Providing business-critical insights

Head-quartered in Melbourne, with over 11 years of consulting experience across diverse industries and business models, our market research team has a strong commercial focus and is equipped to answer any question that impacts your business. Such as:

How engaged are my customers and how can I improve their satisfaction and loyalty? ​

Who are my competitors in market and how do customers perceive our brand when making purchase decisions?​

What do my consumers really want? What are their product needs, expectations ​and desires?​

How healthy is my brand and is it positioned optimally in market? ​Is my advertising and communication strategy working?​

Are there opportunities in the market where I can develop new products and services?

How do I segment my market, develop pricing and align my product offerings to maximum value?​

As one of the top providers of market research in Melbourne, The Evolved Group can provide your business with much-needed insight into the needs of customers and employees alike. Get in touch with us below to find out how we can help your team delve deeper into your target market and make data-driven decisions to affect positive business outcomes.

FAQs

How can market research consulting help grow my business?

Understanding the needs of your customers is imperative for business success. Research consulting firms like The Evolved Group take the time to find the answers to important business questions and use a combination of techniques in order to uncover the thoughts and feelings of consumers across your market. Once you understand your customers wants and needs, you can begin to build your business in a targeted and structured way. 

What sets The Evolved Group apart from other market research consulting firms?

What makes The Evolved Group one of the top market research agencies in Melbourne is our ability to listen and communicate openly with your business. Our team of consultants will take the time they need to fully understand your business to ensure that the right questions are being asked on your behalf.

We pride ourselves on delivering innovation in each of our research consulting methods. This dedication to the practice of market research is what will deliver business-critical information for your company. Each piece of data we collect is thoroughly analysed to aid your business in achieving future successes. With a dedicated in-house team that specialises in all areas of market research, you can be sure that The Evolved Group is one of the best research consulting firms that you could partner with. 

Leading companies choose The Evolved Group for Market Research Consulting

What is strategic market research?

Which of the following is the primary element that distinguishes tactical market research from strategic market research?