Within your Performance Max campaign's asset group, you can specify which products you want to be served up in your Performance Max campaign ads. Listing groups are made up of listings, which currently includes both products and collections (groups of products, assets, and rich retail data that represent a category landing page on your website). Listing groups organize your listings by the attributes assigned to them in Merchant Center. You can use them to manage which listings are included in your campaigns. Listing groups are part of a campaign’s asset group. For Performance Max campaigns with a Merchant Center feed attached, ads may be served to a URL provided in the campaign (the Final URL) or to a product page included in a campaign’s listing groups from the attached Google Merchant Center. Note: You can turn on or off Final URL expansion at the campaign level only. Attributes available for listing group subdivisionsListing groups can be defined by these attributes provided in your product data in Merchant Center:
InstructionsCreate a listing group subdivision
Tip: If you want to use more than one attribute to define a listing group, first create the current subdivision, then repeat the steps above. Edit, remove, or exclude an existing listing group subdivision
Choose how to view your listing groupsYou can change how you view your listing groups by switching between those that appear at the top of your ad group’s listing groups page. The view shows the structure of your listing groups. You can use this view for adding and removing subdivisions within your ad group.The view shows all of your listing groups in a list. This view is useful for sorting your listing groups by column or seeing an overview of how each of your listing groups are performing. You won't be able to make subdivisions from here.If you select listing groups in one view and switch to another, the listing groups will remain selected in the new view. Filter listing groupsFilter your listing groups to search for the data that interests you the most, like clicks, conversions, or the average cost-per-click (CPC). Once you've created a filter, you can save it for easy access in the future.
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