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- Marketers: Build Resilience Into Your Budget
- Related Research
- What five factors are important in selecting an appropriate channel to deliver a message?
- What six factors are important in selecting an appropriate channel to deliver a message what makes one channel richer than another?
- What factors are to be considered while selecting any mode of communication to deliver a message?
- What are determining factors in selecting a communication channel?
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July
1, 2017
Contributor: Jackie Wiles
Internal communications teams must opt for the channel that best serves their given purpose and audience.
Internal communications teams are tasked with conveying all kinds of messages, but they don’t always pick the most effective channel to do so. Too often, these teams fall into the trap of trying to get an important message out quickly rather than taking time to consider how it fits into their overall communication strategy.
“If there has been a senior leadership change, for example, it can be all too easy to think, ‘I’ll just write a quick post on the intranet,’” says Iliyana Hadjistoyanova, senior research analyst at Gartner. “Instead, comms should be asking, ‘How do I make sure employees are informed in the right way and feel equipped to deal with this leadership change?’”
Read more: Strategic Planning for Communications
Marketers: Build Resilience Into Your Budget
Discover what’s working to deliver real business value no matter what comes your way4-step process
Start by identifying the channel that best supports the targeted business objectives — and then take these four steps to optimize your channel strategy:
- Add and use different channels more frequently as they become more popular and as necessary to reach specific audiences. Research current stakeholder behaviors on different channels such as social media, and determine which ones they use and which are influential.
- Experiment with new channels and measure their effectiveness before using them frequently.
- Evaluate your channel options and select the channel mix that is most appropriate for your objective and target audience. For example, consider which nontraditional channels are best for different types of employees, such as remote workers.
- Use the channel selection guide below to identify which channels are best suited for your communication objectives.
It’s easy to rely on preferred communications channels; the channel selection guide helps orient you toward the best channel — or channels — for a given purpose and audience. Critical to the equation: How does your target audience like to consume information?
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What five factors are important in selecting an appropriate channel to deliver a message?
Selecting the Means of Communication: 10 Factors to Considered.
Factor # 1. Nature of Message: ... .
Factor # 2. Cost: ... .
Factor # 3. Record: ... .
Factor # 4. Distance: ... .
Factor # 5. Scale of Organisation: ... .
Factor # 6. Supporting Technology: ... .
Factor # 7. Urgency: ... .
Factor # 8. Secrecy:.
What six factors are important in selecting an appropriate channel to deliver a message what makes one channel richer than another?
What factors are to be considered while selecting any mode of communication to deliver a message?
Some factors to consider when choosing a communication tool:.
Who is the audience? ... .
Does immediate feedback need to be gathered? ... .
Should there be a written record? ... .
Is the information confidential? ... .
Is the message urgent? ... .
Does the information need to be communicated to everyone in the same way and/or at the same time?.
What are determining factors in selecting a communication channel?
Generally, several communication channels could communicate a message, but choosing the most appropriate channel will depend on the audience, the message, and the purpose of communication.