What is Advertising? Meaning.Advertising is any paid form of (non-personal) communication and marketing used to convince or persuade viewers, readers or listeners about the benefits of certain products, services, a company or even ideas. Show
Typically the aim of advertising is to influence consumption behavior with respect to commercial products or services, but the purpose of advertising may also be educational, political or ideological. Typically the advertiser has to pay for message placement, except for self-advertising. Advertising can be Business to Consumer, Business to Business. A special form is Trade Marketing. How does advertising work?The acronym AIDA describes the stages of an advertising process: Attention, Interest, Desire and Action. Advertisers use Positioning trying to create a favorable perception of a product or service, Brand Personality, or Corporate Reputation in the mind of the prospect. Forms of AdvertisingAdvertising may take many forms, which depend partly on the use of various channels:
Definitions of Advertising
Defining an Advertising StrategyA key tool used by marketers to define advertising strategies for products is McCarthy's Marketing Mix (1960s), also called the 4 P's: Product, Price, Place and Promotion. Later, Booms and Bitner defined the Extended version of the Marketing Mix, also called the 7 P's (add: People, Process and Physical Evidence) which is preferable to design campaigns for intangible products and services. The effectiveness of advertising can be measured by the advertising elasticity of demand. This measures the percentage increase in demand divided by the percentage increase in advertising spending (a number of other factors are also involved to correct for external influences). From mass to segmented to individual marketingIn the past, most advertisements were aimed at the general public. This is changing due to following causes:
Importance of advertising
Advertising AgenciesDesigning and managing large advertising campaigns is complex and time-consuming. Multiple specialized skills are needed. While large companies are able to manage certain advertising activities themselves, a lot of advertising activities are also traditionally outsourced to specialized advertising agencies. Typical roles and responsibilities of professionals of advertising agencies include:
Advertising Special Interest Group.
Special Interest Group (896 members) Forum about Advertising.
The best, top-rated topics about Advertising. Here you will find the most valuable ideas and practical suggestions.
Advanced insights about Advertising. Here you will find professional advices by experts.
Compare also: Product Life Cycle | Target Marketing | Positioning | Co-Marketing | Cross-Branding | Synchromarketing | Tie-in Marketing | Subliminal Advertizing | Ambient Advertising What is the paid presentation and promotion of ideas goods, or services by an identified sponsor in a mass medium?Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.
What is the paid form of ideas goods and services?Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising.
Is a paid form of promotion of a product?Advertising is defined as any form of paid communication or promotion for product, service and idea.
What is defined as any paid form of nonAdvertising is important for the society
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
|