Describe the servuction system for a high contact service like an upscale restaurant

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  • What is Servuction System in Service Marketing?
  • What are the 2 parts of Servuction system?
  • Which of the following is are the component of Servuction system?

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“The servuction system describes that part of the service organization’s physicalenvironment that is visible to and experienced by the customer.” The servuction systemconsists of two components. The first being the technical core that is invisible to thecustomer and the service delivery system that is visible to the customer. In an upscalerestaurant the technical core would be the kitchen.Customers cannot see what is goingon in the kitchen, and how their food is being cooked. If the cooks in the kitchen arearguing, not paying attention, or not cooking the food the right way then it can have anoverall affect on the quality of the food and the customers happiness.The service delivery system in a restaurant is the overall structure of the restaurant. It canbe anything from the outside and inside views, tables, customers, employees, andequipment. Anything that the customer sees within the restaurant can be consideredwithin the service delivery system.Lovelock, Christopher H. & Wirtz, Jochen. Services Marketing: People, Technology,Strategy. 2011 (7thEd.) Pearson Education, Inc. Upper Saddle River, New Jersey.Dhenak, M. (n.d.). 6.the Servuction Model. Retrieved March 31, 2015, fromNathan, thank you for you post this week. You did a great job on defining theservuction system, technical core, and service delivery system. You did a great job onproviding some great examples for each. I believe in order for the customer to havethe best experience possible a restaurant must have a really great tangible core andservice delivery system. However, if a restaurant is great with one of the componentsand average with the other I believe the customer can still have a great experience.For instance, if a restaurant has great food but in a downscale restaurant thecustomer can still walk out happy because he just had some delicious food. If arestaurant has amazing views and outstanding customer service but average food

What is Servuction System in Service Marketing?

What are the 2 parts of Servuction system?

Which of the following is are the component of Servuction system?