The pyramid of corporate social responsibility (CSR) is used to refer the famous model of Carroll, A.B., one of the distinguishing scholars in the literature. Building on his previous study in 1979, Carroll () developed a model of CSR that encompasses the entire range of business responsibilities as economic, legal, ethical, and philanthropic dimensions. Carroll depicts his model as a pyramid, in which types of CSR involvement are represented systematically at four levels. Although Carroll () suggested that these four levels of responsibilities must be met simultaneously, the practical implications of involvement might vary among components. At the bottom of the pyramid, the goal of profit maximization that is accomplished through the production of goods and services is conceptualized as the economic responsibilities of an organization. According to Carroll (), this component indicates... Show
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Learn about institutional subscriptions Pyramid of CSR. Fig. 1  Pyramid of CSR. Fig. 2 Bowen, H. R. (1953). Social responsibilities of the businessman. New York: Harper & Row. Google Scholar Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497–505. Google Scholar Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, (July/Aug), 39–48. Google Scholar Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268–295. Google Scholar Carroll, A. B. (2004). Managing ethically with global stakeholders: A present and future challenge. The Academy of Management Executive, 18(2), 114–120. Google Scholar Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85–105. Google Scholar Chase, S., Ruttenberg, S. H., Nourse, E. G., & Given, W. B., Jr. (1950). The social responsibility of management. New York: NY University. Google Scholar Dahlsrud, A. (2006). How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15, 1–13. Google Scholar Friedman, M. (1970). The social responsibility of business is to increase its profits. The New York Times Magazine, 13 Sept 1970. Google Scholar Garriga, E., & Mele, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53, 51–71. Google Scholar Schwartz, M. S., & Carroll, A. B. (2003). Corporate social responsibility: A three-domain approach. Business Ethics Quarterly, 13(4), 503–530. Google Scholar Download references Author informationAuthors and Affiliations
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Corresponding authorCorrespondence to Duygu Turker Ph.D. . Editor informationEditors and Affiliations
Rights and permissionsReprints and Permissions Copyright information© 2013 Springer-Verlag Berlin Heidelberg About this entryCite this entryTurker, D. (2013). Pyramid of CSR. In: Idowu, S.O., Capaldi, N., Zu, L., Gupta, A.D. (eds) Encyclopedia of Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28036-8_238 Which of the following is the best definition of green marketing?Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green marketing refers a broad range of environmentally friendly practices and strategies. Some green marketing examples include: Creating eco-friendly products.
Who in an organization is most responsible for setting an ethical example?Top Management Leads Ethics by Example
One of the most noticeable ways that companies can demonstrate their commitment to creating an ethical organizational culture is to ensure that top managers and leaders lead by example.
Which of the following was not identified as one of the dimensions of social responsibility?Hence emotional is not a dimension of Corporate Social Responsibility.
What is the major difference between social responsibility and marketing ethics?What is the major difference between social responsibility and marketing ethics? Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.
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As a firm fulfills its basic economic responsibilities, it must simultaneously
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