Choose correct answer/s Show
Check answer  Choose correct answer/s Check answer Choose correct answer/s Check answer Choose correct answer/s E Cross-cultural analysis Check answer Choose correct answer/s A differences in language and meaning B differences in market segmentation opportunities C differences in consumption patterns D differences in the perceived benefits of products and services E All of the above are factors in cross-cultural analysis. Check answer Choose correct answer/s A develop effective targeted marketing strategies to use in each foreign market of interest B be informed as good citizens C fulfill a societal marketing aspect D be considered a global company E fulfill their social responsibilities Choose correct answer/s A They attach more importance to explicit and implicit promises and third parties. B They rely more on word-of-mouth. C They prefer trusted, familiar sources when forming expectations. D They attribute less responsibility to themselves for good and bad outcomes to buying decisions. E They are more responsive to social influence. Choose correct answer/s A when the nations differ widely B when the nations have different beliefs C when the nations have different values D when they share the same needs E when the nations have different customs Choose correct answer/s A differences in language and meaning B differences in marketing research possibilities C differences in consumption patterns D values, beliefs, and customs of other countries E differences in economic and social conditions and family structure Choose correct answer/s A price sensitive; brand-loyal B brand-loyal; price sensitive C likely to seek variety; likely to seek information D brand-loyal; likely to seek variety E likely to seek variety; brand-loyal Choose correct answer/s B ethnic self-identification C national self-identification Consumer Behavior, 10e (Schiffman/Kanuk) Diff: 1 Page Ref: 408 1 4) A ________ marketing
strategy stresses the diversity among consumers in different nations. AACSB: Analytic Skills 2 7) Why are firms selling their products all over the world? Skill: Concept 3 10)
________, which currently consists of the United States, Canada, and Mexico, provides free A) cross-cultural diversity 4 13) When consumers make consumption decisions based on an association between the product, ________. 5 16) American consumers who preferentially select products made in the USA demonstrate high A) cultural homogeneity E) Consumer behavior 6 19) If the cultural beliefs, values, and customs of specific target countries are found to differ Diff:
2 Page Ref: 414 7 22) Many marketers, finding their home markets to be nearing the saturation point in terms of Answer: C marketing strategies 8 25) Learning about foreign cultures is called ________. 27) Company A appeals to consumers in different countries in terms of their "common" needs, 9 28) Company B appeals to consumers in different countries by using relatively different, "local," 29) Two nations may use or consume the same
product in very different ways or for different 10 31) In some cultures, the female head of household is the primary decision-maker when it comes regardless of the country in which they are sold. 11 34) An upscale wristwatch such as Patek Philippe would be best marketed through a ________ and their purchase and use makes the consumer feel like a citizen of the world. 12 37) The majority of a country's citizens fall into which one of the following categories with respect to their view of global brands? D) global pragmatists 13 40) According to research presented in the text, ________ evaluate global brands in the same D) world brand 14 43) What is the most important advertising component that will blend with the local
culture? Answer: A 15 46) A ________ advertising strategy involves customizing either the product or the Diff: 3 Page Ref: 425, Table 13.10 16 49) There are four possible global marketing strategies, one of which is a local strategy, which is Answer: D 17 ScholarStock 52) When seeking success in a foreign market, it has been suggested that a company should market,
sales came in significantly below anticipated levels. This is an example of failure due to 18 55) Using different colors to package
products that are being sold in foreign countries is a way to 56) Which of the following global consumer market segments is the youngest group? 19 58) Which of the following global consumer market segments considers material things to be A) strivers ________. 61) In the CLOTHING MINI CASE, if U.S. consumers held positive perceptions of Outer Limits A) Global Citizens 21 64) In the CLOTHING MINI CASE, Outer Limits' marketing strategy would be best described as ________. A) cultural exposure 22 67) In the CRAFT MINI CASE, Global Craft's advertising strategy would be best described as C) indirect selling 23 COLA MINI CASE: Fizzy Cola is a manufacturer of sodas that has come to be regarded as a to current geopolitical conditions, however, marketing Fizzy Cola as a symbol of America is 24 72) In the COLA MINI CASE, marketing of Fizzy Cola in the Middle East as a symbol of relative increase in the consumption of soft drinks by Muslims in the Middle East. This is an 25 Which of the following is defined as determining the extent to which consumers of two or more nations are similar or different?Cross-cultural consumer analysis is defined as the effort to determine to what extent the consumers of two or more nations are similar or different.
Which of the following global consumer market segments is composed of global trendsetters in owning and using a PC and in surfing the Web?'' CREATIVES -- The smallest group, at 10 percent, is dedicated to ''learning, knowledge and technology,'' Mr. Miller said, and is ''a global trendsetter in owning a PC, using a PC, surfing the Web.
Why are firms selling their products all over the world quizlet?Why are firms selling their products all over the world? Overseas markets represent the single most important opportunity for growth.
How might demographics affect the launching of a new product?How do demographics affect the launching of a new product? - A product may be targeted towards a specific age group or general cohort. Which is the largest generational cohort since the Baby Boomers? What are some distinct characteristics that may be causing the increase in wealthy families?
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American consumers who preferentially select products made in the usa demonstrate high ________.
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